Summary
Overview
Work History
Skills
KEY ACHIEVEMENTS & LEADERSHIP IMPACT
Timeline
Generic

ELIZABETH GEE

Columbia

Summary

Results-driven sales and commercial leader with 17+ years of experience driving revenue growth, market expansion, and sales execution within the alcohol beverage industry. Proven success partnering with suppliers, leveraging digital tools, and translating data into actionable growth strategies.

Overview

20
20
years of professional experience

Work History

Digital Business Operations Manager

SGWS
01.2021 - Current
  • Drive statewide revenue growth through eCommerce strategy and CRM adoption
  • Spearhead the evolution of increased digital adoption by improving execution consistency through features, benefits and added value
  • Partner with sales and suppliers to expand account engagement and identify growth opportunities
  • Translate data insights into actionable strategies to improve performance
  • Lead training and enablement to increase sales efficiency and adoption

Off-Premise Sales Consultant (Bacardi)

SGWS
01.2019 - 01.2021
  • Delivered consistent revenue growth and KPI performance for the Transatlantic division
  • Expanded distribution through strategic account development
  • Utilized trained sales techniques to maximize success

Sales Leadership & Account Development

01.2006 - 01.2019
  • On Premise Sales, Off Premise Sales, Area Sales Manager
  • Progressed through sales and leadership roles driving revenue and account growth
  • Built strong customer and supplier partnerships statewide
  • Analyzed history and trends using DSS reporting to assist in setting attainable goals and accurate projections.

Skills

  • KPI Delivery
  • Revenue Sales & Growth
  • Business Development
  • Account Expansion
  • Commercial Strategy
  • CRM & eCommerce
  • Data Insights
  • Field Leadership

KEY ACHIEVEMENTS & LEADERSHIP IMPACT

Led eCommerce revenue growth by 20% over five years, 2024 Champions Club – DBO East Region, Trusted partner driving commercial growth and market execution, Proven ability to align strategy with field results

Timeline

Digital Business Operations Manager

SGWS
01.2021 - Current

Off-Premise Sales Consultant (Bacardi)

SGWS
01.2019 - 01.2021

Sales Leadership & Account Development

01.2006 - 01.2019
ELIZABETH GEE