Abigail White
Greenville
Summary
Experienced professional with a strong background in digital content creation and project management. Poised to drive impactful results in the digital space. Recognized for exceptional collaboration skills and adaptability, ensuring seamless team integration and project execution. Proficient in utilizing digital tools and platforms, content strategy, and analytics to meet and exceed objectives. Dependable team player focused on delivering high-quality outcomes in dynamic environments.
Overview
3
3
years of professional experience
Work History
Senior Audience Engagement Producer
The Post and Courier
01.2024 - Current
- Led newsroom to consistently attract over 15K unique visitors to stories using analytics-driven initiatives that improved webpage appearance, SEO, and headlines.
- Managed and executed 8 newsletter campaigns, contributing to content creation and training for contributors.
- Increased newsletter open rate by 682% and click-through rate by 728%.
- Doubling Instagram following from the previous 2 years in six months, and reached.
- Create, direct, and innovate on Instagram, TikTok, Facebook, and X generating audience awareness and engagement with the new P&C Greenville brand.
- Developed and executed a vertical video strategy that produced viral content, significantly enhancing audience engagement across digital platforms.
- Improved team communication by organizing regular meetings and updates.
Potter Digital Ambassador
Northeast News
01.2024 - 02.2024
- Instituted Google Analytics 4 and Google Search Console, using user-friendly dashboards to coach the team on how to use, understand, and take action based on analytics, improving their understanding of the audience.
- Improved user experience by redesigning the publication website via WordPress on desktop and mobile which received community appreciation for the enhanced visuals and accessibility.
- Coordinated with cross-functional teams for seamless integration of marketing initiatives into digital editorial content.
News Editor and Copy Editor
The Columbia Missourian
01.2022 - 01.2024
- Managed 10 people on news production desks including copy editors, page designers, assistant city editors, and photographers, as well as students to create the print newspaper.
- Oversaw the layout design process to create visually appealing newspaper pages that highlighted key stories effectively.
- Used AP style, grammar, and local style to edit stories for publication, ensuring effective and accurate communication.
- Ensured adherence to ethical journalism standards while maintaining the integrity of published content.
- Trained 6 junior staff members on compelling breaking news stories, style guidelines and organization procedures.
- Streamlined editorial workflow by implementing efficient processes and tools for the team.
- Implemented search engine optimization techniques to improve website traffic and visibility.
- Conducted regular performance evaluations of editorial staff members to identify areas for improvement or recognition of excellence.
Education
Masters of Arts - Journalism, Social Media and Audience Strategy
University of Missouri
05-2024
Bachelor of Journalism - Cross-platform Editing and Producing, Creative Writing, English
University of Missouri
05-2023
Skills
- Social Media management and design
- Newsletter production and outreach
- SEO and CMS management
- Adobe Suite
- Video production and editing
- HTML, CSS, and Java Script coding
- Digital analytics tracking
- Graphic Design
- Content creation
- Project management
- Content strategy
- Data analysis
Timeline
Senior Audience Engagement Producer
The Post and Courier
01.2024 - Current
Potter Digital Ambassador
Northeast News
01.2024 - 02.2024
News Editor and Copy Editor
The Columbia Missourian
01.2022 - 01.2024
Masters of Arts - Journalism, Social Media and Audience Strategy
University of Missouri
Bachelor of Journalism - Cross-platform Editing and Producing, Creative Writing, English
University of Missouri
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