ALEKSA JANJIĆ
Clemson
Summary
Student-athlete and business graduate with a strong academic foundation in finance and economics and a clear focus on marketing, communication, and brand strategy. Demonstrated leadership, communication, and performance under pressure developed through NCAA Division I athletics, international competition, and rigorous coursework. Seeking admission to the Master of Science in Marketing at Clemson University to apply analytical thinking and storytelling to sports marketing and brand engagement.
Overview
2
2
years of professional experience
Work History
Student Athlete
Marshall University
Huntington, WV
01.2024 - 12.2025
- Demonstrated teamwork and collaboration through rigorous training and competition schedules.
- Developed time management skills by balancing academic responsibilities with athletic commitments.
- Adapted quickly to changing game strategies and coaching feedback during competitions.
- Assisted in maintaining equipment and facilities, ensuring readiness for practices and events.
Education
Undergraduate Coursework (Transfer Student) -
Wingate University
Wingate, NCBBA - Finance, Economics
Marshall University
Huntington, WV12.2025
Skills
- Strategic & Persuasive Communication
- Leadership & Accountability
- Brand Representation
- Performance Under Pressure
- Analytical & Quantitative Reasoning
- Team Collaboration
- Cultural & International Awareness
- Strong work ethic
ADDITIONAL INFORMATION
Languages: English (Fluent), Serbian (Native)
Timeline
Student Athlete
Marshall University
01.2024 - 12.2025
Undergraduate Coursework (Transfer Student) -
Wingate University
BBA - Finance, Economics
Marshall University
RELEVANT ACADEMIC COURSEWORK
- Marketing & Communication
- Marketing Concepts & Applications (A)
- Persuasive Communication (A)
- Writing for the Workplace (A)
- Advanced Composition (A)
- Fundamentals of Speech Communication
- Intro to Visual Art (A)
- Applied Ethics (A)
- Analytics, Strategy & Business Foundations
- Foundations of Statistics (A)
- Business Quantitative Methods (B)
- Strategic Management (B)
- Microeconomic Analysis (A)
- Macroeconomic Analysis (A)
- International Financial Management (B)
- Portfolio Analysis & Management (A)
ATHLETIC & LEADERSHIP EXPERIENCE
- NCAA Division I Men’s Soccer – Goalkeeper
- Marshall University
- On-field leader responsible for organizing defensive structure, directing teammates, and maintaining accountability
- Communicated clearly and decisively in high-pressure competitive environments
- Represented the university brand through national competition, media exposure, and campus engagement
- Balanced elite athletic demands with a full academic workload
- Athletic Honors & Achievements
- NCAA Division I Men’s Soccer National Runner-Up (2024)
- Sun Belt Conference All-Tournament Team (2024)
- International Experience
- Serbia U-19 Men’s National Team
- Selected to represent Serbia at the U-19 national level
- Competed against top international talent, developing adaptability, cultural awareness, and elite performance standards
MARKETING & BRAND-RELEVANT EXPERIENCE
- First-hand exposure to sports branding, fan engagement, and institutional identity through high-level collegiate athletics
- Developed persuasive messaging and audience awareness through advanced communication coursework
- Analyzed storytelling, visual communication, and emotional engagement in academic and creative projects
- Strong interest in applying data-driven insights to marketing strategy and consumer behavior engagement
ADDITIONAL INFORMATION
- Background: International student-athlete with experience adapting to multiple academic systems and competitive environments
- Career Interests: Sports Marketing, Brand Strategy, Fan & Consumer Engagement