Kara Locklair
Lake City
Summary
Dynamic marketing professional with a proven track record at The News, adept at leveraging Social Media Strategy and Creative Direction to drive brand awareness and ROI. Excelled in developing strategic partnerships and executing marketing campaigns, showcasing strong analytical and collaborative skills. Demonstrated versatility by enhancing patient satisfaction and safety in dental assistance, underscoring adaptability and commitment to excellence.
Overview
8
8
years of professional experience
Work History
Marketing Account Executive
The News
01.2020 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with cross-functional teams to ensure cohesive marketing strategies and consistent messaging.
- Maximized ROI on marketing initiatives by analyzing performance metrics and optimizing campaign strategies accordingly.
- Spearheaded product launches by overseeing end-to-end planning from ideation to release day execution.
- Conducted market research to identify trends, competitor insights, and opportunities for growth within the industry sector.
- Coordinated trade show appearances for increased brand visibility within target markets.
- Cultivated lasting partnerships with key industry influencers to amplify brand reach across multiple platforms.
Dental Assistant
Solomon Family Dentistry
02.2016 - 06.2020
- Cleaned and sanitized dental tools and equipment, straightened treatment rooms, and restocked supplies to prep for next patient and maintain health and safety practices.
- Maintained a clean and sterile work environment to prevent cross-contamination and infection.
- Sanitized trays, instruments, and surfaces for clean dental office setting and patient safety.
- Provided chairside assistance during examinations, improving dentist efficiency and patient satisfaction.
- Performed x-rays safely while adhering to radiation safety guidelines, ensuring high-quality diagnostic images for dentists'' evaluations.
- Prepared and arranged instruments, medications, and required materials for dental procedures.
- Successfully assisted dentist by performing four-handed dentistry and other chair-side duties.
Education
High School Diploma -
Forsyth Technical Community College
Winston-salem, NC05.2003
Skills
- Social Media Strategy
- Creative Direction
- Marketing Analytics
- Sales Support
- Media Planning
- Product positioning
- Advertising Campaigns
- CRM Software
- Web Analytics
- Multicultural Marketing
Timeline
Marketing Account Executive
The News
01.2020 - Current
Dental Assistant
Solomon Family Dentistry
02.2016 - 06.2020
High School Diploma -
Forsyth Technical Community College
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