Summary
Overview
Work History
Education
Skills
Timeline
Generic

Andy Kelly

Charleston

Summary

Professional with solid background in marketing, skilled in strategy development, product marketing, and brand management. Proven track record of driving successful campaigns and fostering collaboration within teams to achieve impactful results. Known for adaptability and reliability in dynamic environments, with strong abilities in leadership, communication, and project management. I have a passion for storytelling and coaching people for success.

Overview

14
14
years of professional experience

Work History

Product Marketing Leader - Consumer PowerGen

Cummins Inc.
07.2021 - Current
  • Implemented data-driven decision-making practices to guide marketing strategy adjustments based on performance metrics.
  • Drove product launch success with comprehensive go-to-market plans and cross-functional collaboration.
  • Managed a high-performing marketing team, providing coaching and professional development opportunities for growth.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Consulted with product development teams to enhance products based on Voice of Customer data.
  • Analyzed market data to uncover insights and identify key opportunities to inform strategic decisions.
  • Researched and evaluated potential new markets and products.
  • Developed and executed various transformation wave projects contributing to the PSBU bankable plan.

Events Management Manager - North America

Cummins Inc.
06.2018 - 07.2021
  • Managed and motivated employees to be productive and engaged in work.
  • Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
  • Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Controlled costs to keep business operating within budget of specific events
  • Managed budget allocations to prioritize spending on high-impact projects, optimizing resource utilization.
  • Developed and maintained relationships with suppliers through account development.
  • Negotiated favorable terms with suppliers, cutting operational costs while maintaining quality of service.
  • Achieved departmental goals by developing and executing strategic plans and performance metrics.
  • Spearheaded transition to remote work and virtual event strategy during global health crisis, ensuring business continuity and employee safety.

Marketing Communications Specialist - Senior

Cummins Inc.
08.2013 - 06.2018
  • Managed successful trade show participation, resulting in increased leads and valuable industry connections.
  • Facilitated cross-functional project teams to develop integrated marketing plans for new product launches.
  • Implemented consistent branding across all channels, ensuring a cohesive message and professional image.
  • Crafted persuasive case studies showcasing client success stories to support sales efforts.
  • Boosted lead generation through the design of targeted landing pages and conversion optimization strategies.
  • Created communications and marketing materials to achieve objectives and maintain branding.
  • Networked with industry experts and potential clients to drive brand awareness and promote unique position in marketplace.
  • Researched, created and presented communication plans to support internal and external marketing programs.
  • Collaborated with Cummins TV team to complete wide range of video projects.
  • Created dynamic PowerPoint presentations to support sales and business development.
  • Interfaced with outside marketing vendors to promote projects, gather cost estimates and deliver marketing materials for production.
  • Collaborated with sales teams to create effective collateral materials for presentations and proposals.
  • Developed compelling press releases to secure media coverage for company events and product launches.
  • Managed vendor relationships for outsourced creative services, ensuring timely delivery within budget constraints.
  • Coordinated public relations efforts, cultivating relationships with key influencers and journalists.

Marketing Communications Specialist

Cummins MerCruiser Diesel
06.2011 - 08.2013
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Optimized website content, driving organic search traffic and improving overall online presence.
  • Collaborated with sales teams to create effective collateral materials for presentations and proposals.
  • Developed compelling press releases to secure media coverage for company events and product launches.
  • Managed vendor relationships for outsourced creative services, ensuring timely delivery within budget constraints.
  • Coordinated public relations efforts, cultivating relationships with key influencers and journalists.

Education

Bachelor of Science - Professional Communications

Florida State University
Panama City, FL
05-2011

Associate of Arts - General Studies

Gulf Coast Community College
Panama City, FL
05-2006

JR Arnold High School
Panama City Beach, FL
05-2004

Skills

  • Creative direction
  • Marketing analytics
  • Agency management
  • Trade show management
  • Teamwork and collaboration
  • Excellent communication
  • Strategic planning
  • Storytelling
  • Product marketing

Timeline

Product Marketing Leader - Consumer PowerGen

Cummins Inc.
07.2021 - Current

Events Management Manager - North America

Cummins Inc.
06.2018 - 07.2021

Marketing Communications Specialist - Senior

Cummins Inc.
08.2013 - 06.2018

Marketing Communications Specialist

Cummins MerCruiser Diesel
06.2011 - 08.2013

Bachelor of Science - Professional Communications

Florida State University

Associate of Arts - General Studies

Gulf Coast Community College

JR Arnold High School

Similar Profiles

CREATE PROFILE
Andy Kelly