April Kathleen Johnston
Columbia
Summary
Results-driven Retail Sales Manager with expertise in enhancing store performance through effective coaching and leadership. Focused on driving results, building team capabilities, and fostering a culture of accountability and high performance. Proficient in sales strategy and optimizing customer experiences while developing confident, independent leaders.
Overview
2027
2027
years of professional experience
1
1
Certification
Work History
Retail Store Manager
T-Mobile
Columbia
2018 - Current
- Lead strategic initiatives that improved store performance across sales, customer experience, and operational KPIs.
- Developed RAM floor leadership through weekly coaching, micro-trainings, and structured role-play scenarios.
- Increased team engagement by implementing recognition systems, belonging-focused culture practices, and visual branding assets.
- Improved Voice and survey outcomes by training reps on discovery, education, and confident close techniques.
- Streamlined communication and incentive alignment to reduce ambiguity and increase rep motivation.
- Managed staffing, hiring, and candidate evaluation to build a high-performing, customer-centric team.
- Organized merchandise displays according to seasonal promotions or special events.
- Coached and mentored employees by offering constructive feedback and taking interest in long-term career growth.
- Monitored store performance metrics, including sales, profitability and customer service ratings.
Retail Sales Representative
Sprint
Columbia
2012 - 2016
- Consistently exceeded sales goals through strong discovery, product knowledge, and customer relationship building.
- Recognized for leadership potential and peer coaching contributions.
- Maintained top-tier customer satisfaction scores through proactive education and service excellence.
- Resolved customer issues promptly to ensure satisfaction and loyalty.
Assistant Store Manager
T-Mobile
Columbia
2016 - 2018
- Coached reps on sales fundamentals to enhance customer engagement and drive product expansion.
- Supported daily operations and managed inventory to ensure optimal store readiness.
- Led weekend performance reviews and corrective coaching to stabilize KPIs.
- Delivered huddle scripts and training moments to strengthen adherence to sales behaviors.
Education
Bachelor's Degree - Exercise Physiology
University of South Carolina
Columbia, SCSkills
- Sales Leadership
- Operational Management
- Store Operations
- Visual Merchandising
- Customer Experience
- Customer Engagement
- Performance Optimization
- Diagnosing performance gaps
- Building targeted plans
- Team Development
- Building culture
- Creative problem-solving
- Effective communication
Certification
- Retail Leadership Development Program
- Sales Coaching & Performance Management
- Customer Experience Excellence Training
Accomplishments
- Improved store Voice score by double digits through targeted coaching and survey education.
- Elevated RAM leadership capability, resulting in stronger floor execution and independent decision-making.
- Successfully hired and onboarded high-performing sales talent, improving overall team capability.
- Designed and implemented branding assets that increased team pride and engagement.
Timeline
Retail Store Manager
T-Mobile
2018 - Current
Retail Sales Representative
Sprint
2012 - 2016
Assistant Store Manager
T-Mobile
2016 - 2018
Bachelor's Degree - Exercise Physiology
University of South Carolina