ASHLEY CASTANAS
Charleston
Summary
Senior Account Executive with 18 years of experience in business development and sales achievement. Proven ability to establish strong client relationships and deliver tailored solutions through comprehensive needs analyses. Committed to driving growth and enhancing upsell opportunities.
Overview
20
20
years of professional experience
Work History
Senior Account Executive
The Post & Courier
Charleston
01.2016 - Current
- Achieved year-over-year growth in print and digital sectors while consistently meeting monthly goals.
- Cultivated robust client relationships through personalized service and proactive communication.
- Developed strategic advertising campaigns tailored to client needs and market trends.
- Coordinated cross-departmental initiatives to deliver integrated advertising solutions.
- Maintained annual revenue exceeding $700,000 through the acquisition of new, incremental, and renewal business.
- Managed account list of 20 to 40 clients monthly, maximizing upsell opportunities.
- Prospected continuously to diversify sales portfolio and enhance client base.
- Utilized Hubspot CRM to optimize management of contacts, tasks, and client interactions.
- Conducted client needs analyses to ensure the efficacy of campaigns.
- Curated and presented proposals to decision-makers through in-person and video presentations.
Advertising Sales Consultant - Charleston/Savannah
The CoStar Group
Charleston
04.2015 - 09.2015
- Developed new business opportunities and upgraded existing accounts in digital real estate sector.
- Scheduled in-person presentations with decision makers to highlight advertising benefits.
- Provided account servicing to ensure client satisfaction and minimize churn.
- Networked within industry and community to stay informed on trends and developments.
Local/Regional Sales Account Executive
Adams Outdoor Advertising
Charleston
04.2007 - 04.2015
- Prospected and conducted cold calls to generate new business, achieving annual budget of $1.8 million.
- Managed an average of 20 accounts valued between $15,000 and $350,000.
- Maintained and expanded existing accounts by identifying incremental opportunities through client engagement.
- Consulted on tailored strategies and presented proposals directly to decision-makers.
- Collaborated with Creative, Scheduling, and Operations Departments for effective campaign execution.
- Educated clients and prospects on the medium's value and potential impact.
- Developed strong rapport with clients to foster long-term relationships and future opportunities.
- Monitored current news and market trends to identify effective leads
New Homes Division Community Coordinator
Prudential Carolina Real Estate (now Carolina One)
Charleston
01.2006 - 04.2007
- Processed seller listings and client buyer files for approximately 20 new home communities.
- Tracked accounts through listing and buying processes, ensuring accuracy from active to closed.
- Analyzed documents and contracts for errors to uphold compliance standards.
- Cultivated relationships with sales agents to streamline operational responsibilities.
- Collaborated with accounting to ensure proper commission distribution and escrow collections.
- Managed billing processes for builders and communities efficiently.
- Developed marketing collateral for open house events and active inventory promotions.
- Placed weekly advertisements in local newspapers to enhance community visibility.
Education
Bachelor Of Arts (BA) - Spanish Language And Literature
College of Charleston
Charleston, South Carolina, SC05-2005
Skills
- Strategic planning
- Client relationship management
- Cross-departmental collaboration
- HubSpot CRM proficiency
- Sales forecasting
- Presentation skills
- Account servicing
- Network building
- Time management
- Effective communication
- Customer relationship development
- Cold calling
- Sales quota achievement
- Business development
- B2B sales
- Pipeline management
- Prospecting techniques
- Forecast preparation
- Account growth strategies
- Revenue generation techniques
- Attention to detail
- Deadline management
Timeline
Senior Account Executive
The Post & Courier
01.2016 - Current
Advertising Sales Consultant - Charleston/Savannah
The CoStar Group
04.2015 - 09.2015
Local/Regional Sales Account Executive
Adams Outdoor Advertising
04.2007 - 04.2015
New Homes Division Community Coordinator
Prudential Carolina Real Estate (now Carolina One)
01.2006 - 04.2007
Bachelor Of Arts (BA) - Spanish Language And Literature
College of Charleston