Baron Washington
Columbia
Summary
Quota-driven sales professional with 7+ years of experience generating revenue, expanding territory performance, and closing high-value deals across ed-tech, SaaS, and telecom. Proven ability to manage full-cycle sales and build pipeline through strategic prospecting. Experienced in managing long sales cycles and leveraging CRM tools to optimize the sales process. Deep experience strengthening customer relationships, increasing product adoption, and driving upsell opportunities, with a strong track record of boosting retention and expanding account value through consultative engagement.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Account Executive
Cengage Learning
10.2024 - Current
- Revitalized a territory that had missed goal the previous year, implementing new strategic account plans and relationship‑building initiatives that led to 110% quota attainment.
- Owned the full sales cycle for an academic territory covering USC Columbia, Greenville Technical College, and Midlands Technical College, generating more than $2M in annual revenue.
- Planned and prioritized sales activities using CRM and data tools, ensuring healthy pipeline and accurate forecasts while maximizing coverage across high-value institutions.
- Conducted consultative sales calls with faculty, department chairs, and academic leadership to identify instructional needs and effectively position Cengage’s digital learning solutions—including MindTap and Cengage Unlimited.
- Collaborated with internal account partners and digital implementation teams to support course builds, instructor onboarding, and student access, driving strong digital activation and usage.
Business Development Representative
Fuel Sales Academy
12.2023 - 07.2024
- Consistently exceeded monthly sales targets by 15%, generating an average of 12 sales-qualified leads (SQLs) per month, surpassing the monthly goal of 8 SQLs.
- Increased pipeline opportunities by 20% through targeted outreach and effective product demonstrations.
- Drove 25% increase in product adoption by collaborating with account executives to identify upselling opportunities and enhance customer engagement.
- Managed 100+ prospect portfolio in Salesforce, ensuring precise lead tracking and timely follow-up.
- Utilized Class Dojo to enhance student engagement and communication
Application Support System Analyst
PrismHR
02.2022 - 10.2023
- 98% of clients successfully retained by providing tailored solutions and ensuring the seamless adoption of software products.
- Reduced recurring client issues by 30% through proactive troubleshooting and collaboration with cross-functional teams to improve product functionality.
- Resolved 120+ support cases monthly, achieving 95% client satisfaction.
- Trained 50+ clients on product usage, leading to 20% a 20% increase in engagement with key features.
Senior Solution Specialist
Verizon
Columbia
03.2018 - 10.2021
- Spearheaded a marketing initiative that increased new business accounts by 35% and contributed to a 25% rise in revenue.
- Exceeded monthly sales targets by 130%, consistently ranking in the top 10% of sales performers.
- Executed cross-selling strategies that increased average account value by 20%.
- Delivered technical demonstrations that boosted product usage and integration by 30% among B2B clients.
Customer Retention Specialist
Spectrum
Columbia
08.2016 - 02.2018
- Improved customer retention by 15%, reducing churn through personalized follow-up and proactive problem-solving strategies.
- Collaborated with internal teams to create targeted retention strategies, improving overall customer satisfaction by 10%.
- Increased monthly recurring revenue by 10% by upselling additional services to 30% of existing clients.
- Exceeded customer service targets with 85% resolution rate for first-contact inquiries.
Education
Bachelor of Arts - Information Management and Systems
University of South Carolina Upstate
Spartanburg, SC12.2027
Associate of Arts - General Business
Horry-Georgetown Technical College
Conway, SC08.2018
Certification
- Certified ScrumMaster (CSM), Scrum Alliance, 12/01/21
- Six Sigma Yellow Belt, 6sigmastudy, 02/01/22
- Project Management Essentials Certified (PMEC), Management & Strategy Institute, 12/01/21
- Lean Six Sigma White Belt, Six Sigma Online, Aveta Business Institute, 11/01/18
Timeline
Account Executive
Cengage Learning
10.2024 - Current
Business Development Representative
Fuel Sales Academy
12.2023 - 07.2024
Application Support System Analyst
PrismHR
02.2022 - 10.2023
Senior Solution Specialist
Verizon
03.2018 - 10.2021
Customer Retention Specialist
Spectrum
08.2016 - 02.2018
Bachelor of Arts - Information Management and Systems
University of South Carolina Upstate
Associate of Arts - General Business
Horry-Georgetown Technical College