Betsey Smithdeal
Surfside Beach ,SC
Summary
Dynamic financial professional with extensive experience at BB&T, now Truist specializing in wealth management and relationship building. Proven track record in developing customized financial strategies and enhancing client satisfaction through exceptional service. Skilled in loan origination and cross-selling products, effectively managing client needs while ensuring compliance with financial regulations.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Premier Banker
TRUIST
01.2020 - 06.2025
- Assisted clients in identifying financial needs and recommending suitable banking products.
- Provided exceptional customer service by addressing inquiries and resolving issues promptly.
- Collaborated with team members to enhance customer engagement strategies and improve service delivery.
- Learned operational processes of account management, including opening and closing accounts efficiently.
- Supported sales initiatives by promoting financial services tailored to client requirements.
- Maintained accurate records of client interactions and transactions within banking systems.
- Adapted quickly to regulatory changes and compliance requirements affecting banking operations.
- Collaborated with team members to meet branch sales goals and improve overall performance.
- Built lasting relationships with clients through proactive communication and regular followups.
- Developed tailored financial strategies to help clients achieve their short-term and long-term objectives.
- Improved client satisfaction by delivering personalized financial solutions and exceptional customer service.
- Provided comprehensive financial planning services for clients, including investment management, retirement planning, and estate planning.
- Worked closely with credit officers to process loan applications efficiently, resulting in quicker approvals for clients.
- Maximized cross-selling opportunities by identifying client needs and offering relevant products or services accordingly.
- Developed and maintained strong customer relationships, providing exceptional service and advice.
- Assisted customers with setting up or closing accounts, completing loan applications, and signing up for new services.
Private Banker
BB&T
03.2013 - 01.2020
- Developed personalized financial strategies for high-net-worth clients to enhance portfolio performance.
- Analyzed market trends and investment opportunities to provide tailored advice and recommendations.
- Cultivated strong relationships with clients through regular communication and proactive service initiatives.
- Coordinated cross-functional teams to ensure seamless execution of client transactions and services.
- Monitored compliance with regulations and internal policies to manage risk effectively within client accounts.
Equipment Finance Sales Vendor
BB&T
01.2006 - 03.2013
- Developed extensive product knowledge to communicate features and benefits effectively.
- Executed daily sales strategies to achieve targets while building positive customer relationships.
- Adapted to changing customer needs, delivering tailored solutions that enhanced satisfaction.
- Established long-term client relationships through excellent service and comprehensive product knowledge.
- Leveraged communication skills to present product features during client meetings.
- Fostered strong community relationships to promote sustainable business growth.
- Built customer trust by demonstrating professionalism and effective communication.
- Reviewed services with existing customers to identify expansion opportunities.
Treasury Analyst
BB&T
11.2000 - 01.2006
- Analyzed cash flow trends to optimize liquidity management and funding strategies.
- Prepared comprehensive financial reports supporting treasury operations and investment decisions.
- Monitored compliance with regulations, mitigating financial risks and enhancing operational efficiency.
- Collaborated with cross-functional teams to streamline treasury processes and improve reporting accuracy.
Mortgage Customer Service Representative
BB&T
03.1999 - 11.2000
- Assisted customers with mortgage inquiries, ensuring timely and accurate responses.
- Processed loan applications and documentation, maintaining compliance with company policies.
- Resolved customer issues through effective communication and problem-solving techniques.
- Educated clients on mortgage products, enhancing understanding of available options.
- Promoted positive brand image by delivering an exceptional customer service experience through active listening, problem-solving skills, and genuine care for client needs.
- Improved customer satisfaction by promptly addressing and resolving mortgage-related inquiries and concerns.
- Contributed to the development of departmental goals, objectives, and systems by providing valuable feedback from customer interactions.
- Managed high call volume while maintaining professionalism and empathy towards distressed customers facing foreclosure or other challenges.
- Investigated and resolved customer inquiries and complaints quickly.
- Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
Education
Bachelor of Arts -
University of Kentucky
Lexington, KYSkills
- Professional ethics
- Cash management
- Relationship management
- Loan origination
- Retirement planning
- Wealth management
- Cross-selling products
- Financial software
- Financial planning
- Debt management
- Estate planning
- Trust services
- Private banking
- Mortgage banking
- Customer service
- Verbal and written communication
- Customer Service-oriented
- Relationship building
- Analyzing data
- Developing customer relationships
- Self-motivated nature
- Account openings
- Documentation skills
- Customer relationship management
- Know your customer
- Cross-selling expertise
- Follow-up skills
- Educating clients
- Strategic planning
- Goal planning
- Consumer banking
- Financial institution regulations
- Professional demeanor
- Recordkeeping requirements
- Loan closing
- Building customized solutions
- Investment advice
- Cross-selling and partner referrals
- Mortgage lending
- Financial advice
- Risk mitigation
- New account setup
- Account updating
- Retention strategies
Certification
Series 7, 66, and Insurance licenses
Timeline
Premier Banker
TRUIST
01.2020 - 06.2025
Private Banker
BB&T
03.2013 - 01.2020
Equipment Finance Sales Vendor
BB&T
01.2006 - 03.2013
Treasury Analyst
BB&T
11.2000 - 01.2006
Mortgage Customer Service Representative
BB&T
03.1999 - 11.2000
Bachelor of Arts -
University of Kentucky