Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Brooke Whalley

Murrells Inlet

Summary

Experienced Advancement Services and Cheer Program professional with over 26 years of cheerleading, coaching, and operational leadership experience. Proven success in building athletic programs, producing large-scale events, and managing data systems to drive strategic outcomes. Combines passion for athlete development with strong analytical and CRM skills using platforms like Raisers Edge, Power BI, Asana, and MailChimp.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Director of Advancement Services

Golden Gate University
11.2022 - Current
  • Completed 130+ Blackbaud University courses on fundraising best practices
  • Reduced email bounces from 3,000 to 10 through data hygiene
  • Increased email click rate by 8.3% and decreased unsubscribes by 31%
  • Maintained 99.5% MailChimp sync accuracy, cleaning 7,000+ inactive contacts
  • Merged 150+ duplicate records and reduced overall record count by 6,000+
  • Developed dashboards for Advancement; collaborated with IT for data integrity
  • Developed targeted outreach strategies to engage alumni and potential donors effectively.
  • Participated in professional development opportunities to stay current on industry trends and best practices.

Head Coach/Former State Cheer Program Director

Champions in Motion
11.2015 - Current
  • Increased enrollment 200% and maintained 75% retention each semester
  • Produced cheer events for 500+ participants; led all operations
  • Created systems for communication, reporting, and outreach
  • Oversaw finances, hiring, training, and program growth
  • Developed athletes'' skills through personalized coaching, resulting in higher individual achievements.
  • Organized and led practices and scrimmages to increase competitive attitude and skills.
  • Maintained strong relationships with athletes, parents, and school administrators for program support and success.

REALTOR

Keller Williams Realty
06.2021 - 11.2024
  • Negotiated contracts, developed market strategies, and closed deals
  • Managed CRM daily and created custom analyses for clients
  • Coordinated various aspects of real estate transactions such as inspections, appraisals, and financing arrangements, minimizing delays and challenges for clients.
  • Built lasting relationships with clients through excellent communication, personalized service, and dedication to their needs.
  • Developed strong knowledge of local market conditions, allowing for accurate pricing strategies and targeted marketing efforts.
  • Enhanced client satisfaction with diligent follow-up after closing, ensuring a positive experience overall.
  • Delivered exceptional customer service by addressing client concerns promptly and professionally throughout the entire transaction process.

Assistant Manager / Server

Homegrown Hospitality Group
04.2016 - 02.2021
  • Led daily ops for $1M restaurant; hired, trained, and promoted staff
  • Reduced costs and improved vendor relationships
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Maintained a clean, safe, and organized store environment to enhance the customer experience.

Volunteer Assistant Cheer Coach

Coastal Carolina University
10.2015 - 05.2016
  • Assisted with daily operations and athlete development
  • Coordinated practices, game-day routines, and tryouts
  • Collaborated with coaching staff to create innovative choreography, resulting in memorable performances at various events.
  • Coordinated practice schedules, ensuring optimal use of time and resources for maximum productivity during each session.

Program Facilitator / Owner

Avalanche Cheer
01.2010 - 11.2015
  • Founded cheer program with 100+ athletes and 14 staff
  • Built youth leadership curriculum for at-risk students
  • Directed competitions, community outreach, and business operations
  • Enhanced participant engagement by incorporating interactive activities and group discussions in program sessions.
  • Collaborated with fellow facilitators to create a cohesive and consistent experience across all program offerings.

Education

Master of Science - Organizational and Professional Communication

University of Denver
Denver, CO
05-2014

Bachelor of Science - Family and Consumer Science

New Mexico State University
Las Cruces, NM
05-2009

Skills

  • Corporate sponsorships
  • Donor relations
  • Government relations
  • Volunteer management
  • Stunt technique
  • Motivational skills
  • Parent communication
  • Recruitment strategies
  • Continuing education

Certification

  • USA Cheer Safety & Risk Management
  • USA Cheer Athlete Protection
  • NFHS Coaching Fundamentals
  • NFHS Concussion in Sports
  • NFHS Creating a Safe Environment
  • CPR / First Aid / AED Certified

Timeline

Director of Advancement Services

Golden Gate University
11.2022 - Current

REALTOR

Keller Williams Realty
06.2021 - 11.2024

Assistant Manager / Server

Homegrown Hospitality Group
04.2016 - 02.2021

Head Coach/Former State Cheer Program Director

Champions in Motion
11.2015 - Current

Volunteer Assistant Cheer Coach

Coastal Carolina University
10.2015 - 05.2016

Program Facilitator / Owner

Avalanche Cheer
01.2010 - 11.2015

Master of Science - Organizational and Professional Communication

University of Denver

Bachelor of Science - Family and Consumer Science

New Mexico State University

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Brooke Whalley