Catherine Raynor
Blythewood,SC
Summary
Experienced Sales Manager with 15+ years of expertise in healthcare business sales. Demonstrated ability to develop and optimize sales, building and maintaining accounts through exceptional support and attentive service. Proficient in implementing effective marketing strategies, product promotion, and merchandising to achieve market penetration. Proven success in expanding network connections through persuasive brand imaging.
Overview
19
19
years of professional experience
Work History
BUSINESS DEVELOPMENT MANAGER
Home Instead Senior Care
01.2008 - 03.2014
- Marketing, Sales, Operations
MEDICAL/HOMECARE BUSINESS OWNER
HOME INSTEAD SENIOR CARE
01.1998 - 07.2008
- Established new independent office in designated territory
- Developed home caregiver staff of 250 employees
- Cultivated office management team of recruiters, staffing managers, marketing staff, and administrative assistants
- Procured hospital and other business contracts through sales/marketing/relationship-building techniques and on-going evaluation of customer needs and staff performance
- Created an environment to serve the employee's needs which resulted in the best staff retention numbers in the franchise
- Reached 12% market penetration per region demographics through on-going sales presentations, marketing events and creation of specialized telephone training
- Reached gross annual sales of over 2.2 million prior to selling business; Ranked in top 50 of over 700 international franchises two consecutive years.
REGIONAL VICE PRESIDENT
SUNDANCE REHABILITATION/SUN HEALTHCARE GROUP
01.1995 - 01.1999
- Consistently negotiated and closed nursing home and rehabilitation contracts throughout S.C
- And S.E
- Georgia
- Recruited, hired, trained and supervised staff of physical therapists & aides, occupational therapists & aides, and speech-language pathologists
- Conducted staff meetings, performance reviews, onsite and offsite supervision and created individual, team and region goals based on market research and clinical analysis of potential growth per contract site
- Maintain positive relationships with client's staff within each nursing, rehab or hospital setting
- Responsible for developing yearly budget and applying cost-saving measures while also focusing on top line productivity monthly and quarterly
- Took territory gross billings from zero to $500,000 per month in 8 months.
CLINICAL DIRECTOR of REHABILITATION
REHABILITY CORPORATION
1994 - 1995
REGIONAL MANAGER
S.C. VOCATIONAL REHABILITATION DEPT.
1991 - 1994
SPEECH-LANGUAGE PATHOLOGIST
TUOMEY HOSPITAL & REBOUND CORP.
1988 - 1991
Education
Master of Neurological Disorders & Speech Pathology -
University of South Carolina
Columbia01.1989
Bachelor of Communicative Disorders & Sciences -
Syracuse University
Syracuse, NY01.1987
Skills
- Business development and planning
- Client Relationship Building
- Prospect targeting
- Sales and Marketing
Personal Information
Top-performing Business Development Representative & Director of Sales Operations
Timeline
BUSINESS DEVELOPMENT MANAGER
Home Instead Senior Care
01.2008 - 03.2014
MEDICAL/HOMECARE BUSINESS OWNER
HOME INSTEAD SENIOR CARE
01.1998 - 07.2008
REGIONAL VICE PRESIDENT
SUNDANCE REHABILITATION/SUN HEALTHCARE GROUP
01.1995 - 01.1999
CLINICAL DIRECTOR of REHABILITATION
REHABILITY CORPORATION
1994 - 1995
REGIONAL MANAGER
S.C. VOCATIONAL REHABILITATION DEPT.
1991 - 1994
SPEECH-LANGUAGE PATHOLOGIST
TUOMEY HOSPITAL & REBOUND CORP.
1988 - 1991
Master of Neurological Disorders & Speech Pathology -
University of South Carolina
Bachelor of Communicative Disorders & Sciences -
Syracuse University
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