CHAD CODY
Garden City
Summary
Results-driven sales and brand management professional with 18+ years in the powersports industry. Proven track record of driving revenue growth, expanding dealer networks, and leading high-performance teams. Experienced in brand strategy, product launches, and territory management across multi-state regions. Known for strong relationship building, market insight, and consistent achievement of sales goals.
Overview
11
11
years of professional experience
Work History
Brand Manager
System3 Tires and Wheels
03.2022 - Current
- Led brand strategy and market positioning for System3 tires and wheels within the powersports industry
- Managed product lifecycle, including development, new product launches, and distributor growth
- Gathered dealer and customer feedback during events to influence product designs
- Performed dealer and sales rep training on product lines, performance advantages, and competitive position in market
- Developed marketing campaigns, promotional programs, and go-to-market strategies to ensure company growth
- Collaborated with Western Powersports sales team to drive growth within their sales territory
- Worked with key social media influencers to create content for new product launches
- Proven track record of growth, exceeding yearly performance goals
Southwest Regional Sales Manager
Tucker Powersports
Las Vegas, NV
01.2021 - 01.2022
- Successfully coached a winning team of outside sales representatives that consistently achieved personal and team goals set by senior management
- Generated reports from PowerBi to prepare for weekly management calls to express the team's success of regional goals to ensure the sales territory was healthy and profitable for the company
- Attended trade shows and events (fill in)
- Performed strategic sales tactics within sale territory to ensure sales team was exceeding monthly sales goals on both AOP and margin on house-brand products
- Built and maintained relationships with vendors to set future appointments with team members for preparation on product launches, training, ride alongs, on future dealer events
- Prepared sales team with proper training, along with sales leadership and examples on how to prepare for weekly schedule dealer visits conducted by representatives
- Played key role in new launch of E-Power products by creating order estimators, prospecting dealers, providing product training, and communication between reps and vender to ensure successful launch
Outside Sales Representative
Tucker Powersports
Las Vegas, NV
01.2018 - 01.2021
- Was responsible for all direct sales revenue of 60+ accounts within territory
- Consistently exceeded company AOP goals
- Prospected new accounts within territory and acquired new business
- Identified dealers' needs and collaborated with appropriate resources to maximize sales
- Prepared weekly and monthly call, sku count, and sales reports to facilitate and optimize sales strategies
- Attended trade shows, industry events, and dealers' special events while displaying and marketing merchandise
Inside Sales Representative
Tucker Powersports
Fort Worth, TX
01.2017 - 01.2018
- Managed existing 125 established accounts and exceeded company's annual AOP sales goal of $1,700,000
- Placed daily sales calls to optimize sales and complete stock rotations with suggested offsetting orders
- Introduced and educated dealers on new product
- Produced monthly sales analyst reports, sales flyers, and suggested stocking orders
- Ensured transportation compliance and coordinated with third-party logistic companies for delivery of product to Alaska and Hawaii
Assistant Parts Manager and Buyer
Charleson Powersports and Marine
North Charleston, SC
01.2016 - 01.2018
- Used product knowledge to assist customers and upsell products to increase sales
- Ran inventory and special order reports to complete purchase orders
- Maintained EBay sales account for all obsolete parts and accessories
- Consistently met and exceeded sales goals set for the parts department
- Arranged product displays, organized and restocked merchandise, and created monthly marketing email sales flyers
- Established and maintained professional relations with customers and vendors daily
Assistant Parts Manager
Honda Yamaha Triumph Kawasaki of Savannah
Savannah, GA
01.2015 - 01.2016
- Connected with customers to provide assistance and collect feedback to optimize operations
- Controlled daily parts program activities to improve sales and inventory management
Off-Road, ATV, Sportbike Specialist
Motosport.com
Tualatin, OR
- Acknowledged for being top performer in region, earning highest service satisfaction and sales ratings
Education
Community College
Mesa, AZSkills
- Strong UTV and Off-road product knowledge
- Training and mentoring
- Proven track record of sales growth
- Client account management
- Territory and account management
- Business development
- Negotiations expertise
- Territory management
- Sales expertise
- Account management
- Salesforce
- PowerBi
Timeline
Brand Manager
System3 Tires and Wheels
03.2022 - Current
Southwest Regional Sales Manager
Tucker Powersports
01.2021 - 01.2022
Outside Sales Representative
Tucker Powersports
01.2018 - 01.2021
Inside Sales Representative
Tucker Powersports
01.2017 - 01.2018
Assistant Parts Manager and Buyer
Charleson Powersports and Marine
01.2016 - 01.2018
Assistant Parts Manager
Honda Yamaha Triumph Kawasaki of Savannah
01.2015 - 01.2016
Off-Road, ATV, Sportbike Specialist
Motosport.com
Community College