Charles Hill

• Prospect by telephone, email and in person visits decision makers in business categories with a proven history of success utilizing supermarket register tape coupons and grocery cart display ads.
• Develop customized programs based on client needs.
• Present the program, overcome objections and close the sale.
• Provide on going service to client determining return-on-investment
• Renew client
• Monitor store implementation of IndoorMedia's register tape agreement with frequent store visits and collaboration with store personnel.

I purchased Valpak of Greater Buffalo from The Lincoln Group, a company that I had worked with for approximately 10 years. 25 years later I surrendered the franchise as the company evolved into an owned and operated business model. I became an Independent Contractor for the company selling to and servicing approximately 25 key clients I had developed while owner of the franchise. Under the agreement I also coached the sales manager hired to operate the Western New York office. I more than doubled my sales over the four years of this agreement.

• I recruited, trained and managed a staff of up to ten employees to sell and produce the Valpak shared mail program.
• My primary role was that of a Sales Manager, recruiting, training and coaching sales representatives.
• I Increased the size and frequency of Valpak mailings from one million to 3.5 million homes per year.
• Developed and grew a group of clients who's businesses grew and prospered because of Valpak

• Recruited, trained and coached a sales staff to represent an FM radio station serving Western New York
• Developed marketing tools for the sales team as well as direct mail marketing tools to increase listening. Both audience listening and advertising sales grew dramatically.
• Interfaced with national sales representatives to increase sales to over one-million dollars, more than any other Buffalo area radio station. Local sales revenue grew to #2 out of over 20 WNY stations with revenue share far outpacing listener share.

While with the Lincoln Group I proposed the purchase of the Valpak Direct mail franchise in WNY to further increase market revenue. I later purchased the franchise from Lincoln as it prepared to sell WBUF and leave the market..