Chelsea Castagna
Summerville
Summary
Results-driven Business Development & Digital Marketing Strategist with 6+ years of experience in brand development, digital marketing, website design, and content creation. Skilled in leveraging SEO, CRM systems, and data analytics to drive engagement, increase revenue, and optimize customer experiences. Proficient in graphic design, social media strategy, and online sales with a proven track record of closing high-value deals and securing strategic partnerships. Committed to delivering innovative solutions that enhance brand visibility and drive business growth.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Business Development Manager
The Wilderness Compass
06.2024 - Current
- Developed and executed digital marketing strategies, increasing online inquiries by 35 percent and boosting engagement by 50 percent
- Designed and managed websites on Go High Level, enhancing user experience and leading to a 30 percent conversion rate improvement
- Created all brand graphics and marketing materials, ensuring a consistent visual identity across platforms
- Led SEO initiatives, improving search rankings and increasing organic traffic by 40 percent
- Built and managed CRM workflows, increasing lead tracking efficiency by 40 percent and enhancing customer retention
- Negotiated and secured strategic partnerships, expanding business reach and increasing program participation
- Oversaw virtual sales and consultations, closing 65 percent of online inquiries through strategic lead nurturing
Internet Marketing Specialist
Mohegan Gaming & Entertainment
06.2022 - 07.2023
- Managed high-volume website and mobile app content, improving engagement metrics by 25 percent
- Executed digital advertising and SEO strategies, leading to a 30 percent increase in organic traffic
- Developed branding strategies and content marketing initiatives, driving customer acquisition
- Utilized data analytics tools to track user behavior and optimize digital experiences
Brand Manager
Life with Tania
10.2021 - 05.2022
- Company Overview: 90 Day Fiancé – Tania Maduro
- Led rebranding initiatives, increasing social media engagement by 60 percent
- Designed and managed social media content, improving audience interaction and brand recognition
- Directed photography and videography for content marketing campaigns
- Negotiated brand partnerships and influencer collaborations, expanding digital reach
- 90 Day Fiancé – Tania Maduro
Internet Sales Manager & Business Relations Manager
Mercedes-Benz of New London
01.2016 - 01.2020
- Developed and executed social media and digital marketing campaigns, increasing online engagement by 75 percent
- Managed online sales inquiries and virtual vehicle demonstrations, closing 85 percent of potential deals
- Designed and optimized website content, increasing traffic and lead conversions by 40 percent
- Negotiated high-value contracts, securing long-term partnerships and revenue growth
- Trained sales teams in digital sales strategies, improving conversion rates by 20 percent
VIP Representative
Big Night Entertainment Group
01.2010 - 01.2017
- Company Overview: BNEG
- Built and maintained VIP client relationships, increasing customer retention by 40 percent
- Planned and executed luxury hospitality experiences, enhancing brand reputation
- BNEG
Sales Associate
Michael Kors
01.2014 - 01.2015
- Increased store revenue by 20 percent through strategic sales initiatives
Promotional Representative
A.D. Promotions & Vine Ventures
01.2008 - 01.2014
- Conducted brand activations and market research to optimize customer engagement
Education
TRCC
CTSkills
- Business Development & Marketing
- Strategic Growth
- Brand Development & Positioning
- Website Development
- Go High Level
- Graphic Design
- Content Creation
- Adobe Creative Suite
- Canva
- SEO & SEM
- Digital Advertising
- CRM Implementation
- Lead Management
- Contract Negotiation
- Client Outreach
- B2B Partnerships
- Vendor Relations
- Data Analytics
- Performance Tracking
Certification
- Google Ads & SEO Certification
- Graphic Design (Adobe Photoshop, Illustrator, Canva, Figma)
- Website Development (Go High Level, WordPress, Shopify, Wix)
- CRM & Marketing Automation (HubSpot, HighLevel, Salesforce)
- Social Media & Paid Advertising (Meta Ads, LinkedIn Ads, Google Ads)
- Data Analytics & Performance Tracking (Google Analytics, Meta Business Suite)
Timeline
Business Development Manager
The Wilderness Compass
06.2024 - Current
Internet Marketing Specialist
Mohegan Gaming & Entertainment
06.2022 - 07.2023
Brand Manager
Life with Tania
10.2021 - 05.2022
Internet Sales Manager & Business Relations Manager
Mercedes-Benz of New London
01.2016 - 01.2020
Sales Associate
Michael Kors
01.2014 - 01.2015
VIP Representative
Big Night Entertainment Group
01.2010 - 01.2017
Promotional Representative
A.D. Promotions & Vine Ventures
01.2008 - 01.2014
TRCC
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