Christian Wilcox
Ladson
Summary
Graphic Specialist pursuing an MBA in Digital Marketing and Business Analytics. Blends creative design skills with expertise in SEO, branding, and data-driven strategy to boost visibility, and drive engagement through impactful visual content.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Graphic Specialist
KBS Innovations
Hanover Township
04.2023 - Current
- Executed comprehensive branding campaigns to enhance product recognition across various platforms.
- Maintained accurate records of graphic assets utilized in projects.
- Managed and expanded social media accounts, creating engaging graphics for Instagram, Facebook, and LinkedIn.
- Developed e-commerce listings for Amazon and Walmart, driving sales through improved visibility.
- Designed and maintained a WordPress website, ensuring a user-friendly experience with regular content updates.
- Assisted with Google Ads and SEO initiatives to boost online visibility and search performance.
- Produced and edited product videos for web and social media to highlight features and increase engagement.
- Created datasheets and visual guides to effectively communicate product features and certifications.
Freelancer
Self-employeed
08.2022 - Current
- Implemented strategies to capitalize on emerging opportunities.
- Oversaw quality control processes, identifying inconsistencies and malfunctions.
- Developed and marketed custom graphic T-shirts and apparel on Etsy, specializing in sports themes.
- Illustrated children's book, The Day My Lunch Bit Me, contributing to creative direction and visual elements.
- Designed infographics for student-athletes to effectively showcase achievements and statistics.
Education
Master of Business Administration - Digital Marketing & Business Analytics
Reading, PA
Reading, PA04-2026
Bachelor of Arts - Digital Studio Art
Reading, PA
Reading, PA05-2024
Skills
- E-commerce and digital design
- Microsoft Office proficiency
- Content marketing strategies
- Project management
- Data analysis
- E-commerce and digital design
- Microsoft Office proficiency
- Content marketing strategies
- Project management
- Data analysis
Certification
Business Analytics Simternship - Stukent April 2025
Websites
Timeline
Graphic Specialist
KBS Innovations
04.2023 - Current
Freelancer
Self-employeed
08.2022 - Current
Master of Business Administration - Digital Marketing & Business Analytics
Reading, PA
Bachelor of Arts - Digital Studio Art
Reading, PA
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