Christopher Wilhelm
Aiken
Summary
Dynamic Senior Marketing Professional with over 30 years of comprehensive experience in marketing and communications. Proven expertise in managing branding and public relations campaigns, with key achievements including a 400% increase in trade show leads and a 300% boost in website traffic. Skilled in online marketing, e-marketing, and team leadership, with a history of elevating brand presence and driving successful marketing strategies. Committed to leveraging unique skills to contribute to organizational growth and success.
Overview
42
42
years of professional experience
Work History
College Marketing Instructor
Aiken Technical College
Aiken
04.2016 - Current
- Experienced in social media and proficient in online instruction and team building.
- Teach marketing, advertising, e-marketing, and business communications (including resume writing and interviewing) at one of 16 colleges within the South Carolina Technical College System.
Marketing Consultant
MARKETinc/Christopher Wilhelm Communications
07.2003 - 04.2016
- Managed marketing programs for variety of clients through own consulting company and third-party consulting firms.
- Current/past clients include: Wells Fargo, Silicon Valley Bank, Aperto Networks, McKesson, Hill Physicians Medical Group.
Director, Corporate Marketing
Proxim Corporation/Western Multiplex
07.2001 - 06.2003
- Managed teams responsible for all branding, public relations, direct mail, advertising, website development, online marketing, collateral development, as well as outside agencies and vendors.
- Supervised teams in North America and Europe.
- Developed a comprehensive rebranding program that consisted of a new corporate identity, positioning/messaging platform, advertising, direct mail, collateral, and channel marketing programs.
- Conceived a trade show strategy that increased booth traffic and sales leads by 400%.
- Expanded existing public relations program, increasing press hits by more than 200%.
Group Head
Clear Ink Corporation/Shugart Matson Young
05.1997 - 07.2001
- Managed teams responsible for branding, advertising, direct mail, and content/collateral development for PG&E, Wells Fargo, EBMUD, Aspect Communications, Siemens, Oracle, and Oral-B.
- Increased overall registration for Oracle Open World by 15% through integrated campaign of direct mail, online marketing collateral, and advertising.
- Successfully managed branding campaign for launch of Siemens Medical Solutions' new line of linear accelerators (PRIMUS) and clinical software (LANTIS).
Management Supervisor
McCann-Erickson
06.1985 - 09.1995
- Supervised AGA award-winning PG&E branding campaign that promoted the company’s environmental record and commitment to renewable energy.
- Increased positive awareness in tracking studies by over 30%.
- Supervised ADDY award-winning brand television advertising, collateral development, in-store displays, and promotions for Wells Fargo.
Account Supervisor
Hal Riney & Partners
01.1984 - 06.1985
- Supervised Dreyer’s Grand Ice Cream’s first-ever television branding campaign, earning the company and agency a CLIO award and helping to propel the brand to #1 in sales in the nation.
Education
MBA - Marketing
University of California/Berkeley
MFA - Painting
University of California/Berkeley
MA - Studio Art
University of California/Berkeley
BA - Studio Art
University of California/Berkeley
Skills
- Advertising and agency management
- Brand development and corporate identity
- Content and collateral development
- Channel and direct marketing
- Email and online marketing
- Integrated marketing strategies
- Market research and analysis
- Packaging design
- Program management
- Public and media relations
- Strategic planning
- Trade shows and events management
- Web development, SEO, and social media
- Writing and editing skills
Awards Recognitions Affiliations
- Clio Award
- Effie Award
- Addy Award
- Aster Gold Award
- Past Vice Chairman, Western Region, American Advertising Federation (AAF)
- Silver Medal Award for Community and Industry Service, awarded by AAF
- Past President, San Francisco Advertising Association
- Advertising Person of the Year, awarded by East Bay AdMark, AAF affiliate
- University of California Alumni Association
- American Marketing Association
- Direct Marketing Association
Accomplishments
Eisner Prize in Art, University of California at Berkeley
Timeline
College Marketing Instructor
Aiken Technical College
04.2016 - Current
Marketing Consultant
MARKETinc/Christopher Wilhelm Communications
07.2003 - 04.2016
Director, Corporate Marketing
Proxim Corporation/Western Multiplex
07.2001 - 06.2003
Group Head
Clear Ink Corporation/Shugart Matson Young
05.1997 - 07.2001
Management Supervisor
McCann-Erickson
06.1985 - 09.1995
Account Supervisor
Hal Riney & Partners
01.1984 - 06.1985
MBA - Marketing
University of California/Berkeley
MFA - Painting
University of California/Berkeley
MA - Studio Art
University of California/Berkeley
BA - Studio Art
University of California/Berkeley