Chrystal Barley

CB Consulting & Events 2017 – Present

Director of Sales & Event Marketing

Managed alcoholic and non-alcoholic brand portfolios for diverse customer audiences to maximize long term sales and profits for clients in the on premise and off premise trade in multiple states. Developed and executed communication strategies that built customer demand, interest, loyalty, and market share. Developed brand and launch strategies for three new brands, inclusive of labeling, pricing, marketing, innovation, and sales strategies. Led and trained sales associates to solidify market position and facilitate entry into new markets. Collaborated with leadership, sales, and operations teams to determine effective launch strategies, including asset development, budget, customer rollout and engagement, communication, promotional events, and performance tracking plans. Evaluated KPIs, competitive data, and market trends. Controlled the annual budgets, for multiple states, to support sales incentives, POS buys, annual marketing plans, customer engagement and account support.

Planned and coordinated major special events sponsored by Tito’s Handmade Vodka, organiz events in 2015 and 238 in Nle events included The Masters, US Open, The Heritage, Pro Am Jam, and the Cooper River Bridge Run. Collaborated with prominent organizations to raise over $2 million in charitable contributions within South Carolina, supporting causes such as MUSC Children’s Hospital, Palmetto Health, Charleston Animal Society, Red Cross, March of Dimes, and Camp Chemo. Led flood relief efforts during the SC floods of 2015, raising over $72,000 to purchase new beds for more than 3,000 flood victims.

Managed the annual event budget while acheving the ROI goals.

Managed and executed field marketing strategies with a focus on customer education, engagement, and sales acquisition in the on premise and off premise trades. Led and trained sales and marketing associates to solidify market position and facilitate entry into new markets. Collaborated with leadership, sales, and operations teams to determine effective launch strategies, including asset development, budget, customer rollout and engagement, communication, promotional events, and performance tracking plans. Evaluated KPIs, competitive data, and market trends.

Planned and executed new brand launch events to build brand awareness and engagement. Managed assigned brand initiatives for promotions, marketing, sales, and special events. Established strong relationships with customers to secure brand loyalty and drive sales. Partnered with promotional companies to execute strong campaigns and events. Trained sales representatives to enhance product knowledge and improve relationship building techniques.