Crystal Cade
Summerville,SC
Summary
Experienced in developing comprehensive communication strategies to effectively convey key messages to diverse audiences. Utilizes media relations and content creation to enhance brand presence and engagement. Demonstrates a track record of fostering collaborative team environments and achieving measurable results in dynamic settings. Proven ability to establish and maintain excellent communication and relationships with business partners.
Overview
19
19
years of professional experience
Work History
Communications Specialist
Apple
10.2023 - Current
- Streamlined a internal communication processes by implementing effective communication tools and platforms.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.
- Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.
- Maintained corporate website using content management systems and associated plugins.
- Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
- Conducted market research to inform communication strategies, ensuring messages resonated with intended audience.
- Tailored communication approaches for diverse international markets, expanding company's global reach.
- Coordinated with cross-functional teams to ensure consistent messaging across all channels.
- Developed targeted communication plans to support organizational change initiatives.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
Team Manager
Apple Inc
06.2015 - Current
- Led a team of College Advisors to effectively communicate with customers, and resolve technical issues.
- Consistently met and exceeded expectations for team, customer experience, and technical support.
- Conducted interviews to bring in the best candidates to Apple year over year.
- Defined clear targets and objectives and communicated to other team members.
- Streamlined communication within team, ensuring all members were aligned with project goals and timelines.
- Strengthened personal brand and 'Know People' skills by serving on committees to maximize outreach and connections.
- Present NEO/NAW to Management and new Advisors.
- Created Keynote presentations to ensure new Advisor population was well informed during first week of employment.
- Utilized strong decision-making and problem-solving skills.
- Worked on College Inclusion and Diversity team to create monthly newsletters to College population.
- Managed crisis communication situations, protecting company reputation and minimizing negative impact on stakeholders.
- Streamlined communication channels for increased efficiency in project execution and decision-making processes.
- Effectively created content for fellow managers to ensure collaboration and cohesive efforts across organizations.
- Boosted employee satisfaction through regular performance reviews, constructive feedback, and personal development plans.
AVP-C/ Manager
Capital One
02.2008 - 05.2015
- Effectively managed projects from start to finish.
- Worked to build long-term relationships with company stakeholders.
- Hired employees for company and managed and supported teams of 12-18 Advisors per client specifications.
- Developed and Implemented training processes for increased daily, monthly and quarterly goals.
- Excellent knowledge of client program and departmental metrics.
- Familiar with FDCPA rules and regulations.
Quality Analyst/Team Manager
Iqor/DirecTv
06.2006 - 02.2008
- Drove performance of staff by creating incentives and positive work atmosphere and administering recognition and rewards programs.
- Administered monthly and annual reviews to direct reports and set clear and measurable goals, action plans and follow-up procedures.
- Distributed and briefed code of conduct to staff.
- Coordinated player logistics during games, scrimmages and practices.
- Monitored inbound and outbound calls made by employees to provide constructive feedback.
- Compiled and distributed weekly feedback to team leaders and managers to improve service time and quality while increasing productivity.
Education
Bachelor of Arts - Communications
College of Charleston
Charleston, SC08.2019
Skills
- Interpersonal Communication
- Customer Service
- Collaboration
- Strategic planning
- Presentation
- Interviewing
- Staff Development
- Proficient in High-Pressure Situations
- Creativity
- Internal communications
- Operations management
- Verbal and written communication
Timeline
Communications Specialist
Apple
10.2023 - Current
Team Manager
Apple Inc
06.2015 - Current
AVP-C/ Manager
Capital One
02.2008 - 05.2015
Quality Analyst/Team Manager
Iqor/DirecTv
06.2006 - 02.2008
Bachelor of Arts - Communications
College of Charleston
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