Summary
Overview
Work History
Education
Skills
Websites
Professional Developments
Career Experience
Timeline
Generic

David C Wendt

Irmo

Summary

Results-driven National Sales Manager leading PreK–12 sales strategy, revenue growth, and team performance across the United States. Responsible for developing and executing national sales plans that exceed revenue targets while expanding market penetration within public schools, districts, and educational partners.

Lead, coach, and develop a high-performing sales team through structured training, performance management, and strategic territory planning. Drive cross-departmental collaboration with marketing, product development, operations, and finance to align go-to-market strategies, forecasting, inventory planning, and promotional initiatives.

Oversee budgeting, pipeline management, and sales analytics to inform strategic decision-making and optimize profitability. Build and maintain executive-level relationships with district leaders, state agencies, foundations, and consortium partners to position Playaway solutions as essential literacy and equity resources.

Champion consultative selling practices focused on literacy outcomes, accessibility, and Future Ready library alignment. Skilled in sales training, performance coaching, revenue forecasting, multi-channel distribution strategy, and national account development.

Recognized for strong leadership, problem-solving, and the ability to scale sales initiatives while fostering a culture of accountability, collaboration, and continuous improvement.

Overview

20
20
years of professional experience
24
24
years of post-secondary education

Work History

PreK-12 National Sales Manager

Penguin Random House Playaway Products Inc.
Columbia
01.2024 - Current
  • Division achieved average year-over-year revenue growth of 60% under leadership.
  • Collaborate with content acquisitions and product teams to identify and deliver relevant digital and physical solutions for schools.
  • Oversee enhancement and user-experience design for the division’s PreK-12 eCommerce website.
  • Develop and execute national marketing strategies, tradeshow planning, and cross-functional campaign initiatives.
  • Drive budgeting, hiring, onboarding, and ongoing training in solution-based and consultative selling strategies.
  • Lead the North American Account Management and Inside Sales teams for the PreK-12 division.
  • Directed national sales strategy for Playaway products across diverse markets.
  • Collaborated with marketing teams to develop effective promotional campaigns.
  • Analyzed market trends to inform product development and sales tactics.
  • Trained and mentored sales team on best practices and product knowledge.
  • Reviewed sales performance data to identify opportunities for improvement.
  • Established KPI targets for individual team members as well as overall team performance.
  • Prepared monthly, quarterly and annual sales forecasts to effectively plan sales strategies.
  • Developed and implemented strategies to increase sales revenue.
  • Provided feedback to senior management on ways to improve sales processes.
  • Coached team members on building relationships with customers and closing deals.
  • Created monthly reports for regional managers to review performance of each team member.
  • Participated in industry events such as trade shows, conferences, seminars, in order to promote products and services.
  • Delivered sales presentations at national conferences to highlight industry trends, provide additional training, clarify new business goals and award top sellers.
  • Conducted performance reviews using key performance indicators to track efficiency and discover opportunities for additional training.
  • Set up and oversaw territory assignments, performance quotas and budgets.
  • Collaborated with marketing teams to create promotional campaigns and materials.
  • Managed budgeting process in order to reduce costs associated with travel expenses.
  • Organized training programs for new team members on product knowledge and customer service skills.
  • Recruited qualified personnel for vacant positions within the sales organization.
  • Conducted regular meetings with regional sales teams to ensure adherence to company policies.
  • Analyzed market trends to identify potential opportunities for growth.
  • Arranged and implemented sales department improvements, including updates to company marketing, cost analysis, and presentations.
  • Hired and motivated high-performing sales team.
  • Collaborated with cross-functional teams to ensure successful launch of new products.
  • Supported sales team members to drive growth and development.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Coached, developed and motivated team to achieve revenue goals.
  • Gained market share in new sales performance through aggressive team training.

Outside Sales Consultant

Follett School Solutions
03.2006 - 12.2022
  • Establish and strengthen long-term professional relationships with customers for repeat business while managing key accounts related to curriculum sales and countless referrals outside company base business.
  • Introduce digital technology for districts moving to 1:1 computing throughout territory in close collaboration with business advisors.
  • Create and execute innovative solutions and selling techniques to align appropriate products/services to specific needs.
  • Deliver strategic leadership to a team of nine employees and encourage them to achieve set goals.
  • Arrange effective training and development sessions, one-on-one meetings, educational workshops, and seminars to boost their knowledge and performance.
  • Evaluate sales statistics to effectively forecast new strategies, exceeding corporate business objectives.
  • Leverage federal, state or local funding sources to capitalize on different unique strands of funding in educational market.
  • Implement innovative sales presentation methods, targeting and influencing district decision-makers across multiple product lines.
  • Built strategic market plans with multi-level decision-makers and influencers in buying process, increasing sales growth.
  • Secured over $10M in additional sales revenue and $300M nationwide by creating software advocacy program (TitleMAP).
  • Led successful closing of 100% new school business within eight years within territory with minimal discounting.
  • Won Charles Follett Awards in 2007, 2008, 2009, 2011, 2012, 2013, 2016, 2018, and 2020.
  • Received president club award in 2013 for sales excellence and circle of excellence award in 2016 for top outside sales rep.
  • Developed and implemented business strategies that secured 500+ business accounts and customers within nine years.
  • Tripled territory revenue in spite of market fluctuations due to recession through strategic sales and marketing planning.
  • Enhanced territory sales revenue from $1.3M to over $6.7M by meeting product line quotas with new product rollout.
  • Contributed to increasing sales and market share through the development and execution of robust sales plans.
  • Mid-Atlantic Region, SC

Education

Bachelor of Science - Business Administration

University of South Carolina
Columbia , SC
01.2000 - 05.2024

Professional Selling Skills

Achieve Global
05.2007 - 05.2007

Prospecting Skills

Achieve Global
05.2007 - 05.2007

Skills

  • Consultative & Solution Based Selling
  • Market Research & Trend Analysis
  • Contract Negotiation & Administration
  • Key Account Management & Growth
  • Sales & Marketing Strategy Development
  • Product Management & Launch
  • Customer Relationship Building
  • Team Development & Leadership
  • Continuous Process Improvement
  • Channel & Portfolio Management
  • Lead & Opportunity Generation
  • Territory & Revenue Growth
  • Customer Service Management
  • Advertising & Digital Marketing
  • Client Satisfaction & Retention
  • Team building
  • Leadership development
  • Performance assessment
  • Sales training
  • Strategy management
  • KPI tracking
  • Goal setting
  • Strategic planning
  • Recruitment and selection
  • Performance reviews
  • Sales strategies
  • Forecasting
  • Training and coaching
  • Sales presentations
  • Solution selling
  • Key account management

Professional Developments

  • Achieve Global- Professional Selling Skills
  • Achieve Global- Prospecting Skills
  • Winning Account Strategies
  • Interactive Listening
  • Follett Corporation – Solution Selling
  • Follett “U” – Ethical Sales and Business Practices

Career Experience

  • Playaway Products Inc., PreK-12 National Sales Manager, 01/02/23, present, Division achieved average year-over-year revenue growth of 60% under leadership., Collaborate with content acquisitions and product teams to identify and deliver relevant digital and physical solutions for schools., Oversee enhancement and user-experience design for the division’s PreK-12 eCommerce website., Develop and execute national marketing strategies, tradeshow planning, and cross-functional campaign initiatives., Drive budgeting, hiring, onboarding, and ongoing training in solution-based and consultative selling strategies., Lead the North American Account Management and Inside Sales teams for the PreK-12 division.
  • Follett School Solutions, Mid-Atlantic Region, SC, Outside Sales Consultant, 03/01/06, 12/30/22, Establish and strengthen long-term professional relationships with customers for repeat business while managing key accounts related to curriculum sales and countless referrals outside company base business., Introduce digital technology for districts moving to 1:1 computing throughout territory in close collaboration with business advisors., Create and execute innovative solutions and selling techniques to align appropriate products/services to specific needs., Deliver strategic leadership to a team of nine employees and encourage them to achieve set goals., Arrange effective training and development sessions, one-on-one meetings, educational workshops, and seminars to boost their knowledge and performance., Evaluate sales statistics to effectively forecast new strategies, exceeding corporate business objectives., Leverage federal, state or local funding sources to capitalize on different unique strands of funding in educational market., Implement innovative sales presentation methods, targeting and influencing district decision-makers across multiple product lines., Built strategic market plans with multi-level decision-makers and influencers in buying process, increasing sales growth., Secured over $10M in additional sales revenue and $300M nationwide by creating software advocacy program (TitleMAP)., Led successful closing of 100% new school business within eight years within territory with minimal discounting., Won Charles Follett Awards in 2007, 2008, 2009, 2011, 2012, 2013, 2016, 2018, and 2020., Received president club award in 2013 for sales excellence and circle of excellence award in 2016 for top outside sales rep., Developed and implemented business strategies that secured 500+ business accounts and customers within nine years., Tripled territory revenue in spite of market fluctuations due to recession through strategic sales and marketing planning., Enhanced territory sales revenue from $1.3M to over $6.7M by meeting product line quotas with new product rollout., Contributed to increasing sales and market share through the development and execution of robust sales plans.
  • Ashlen Inc., Assistant Sales Manager
  • Cydcor, Outside Sales Consultant
  • Terratec Inc., Outside Sales Consultant

Timeline

PreK-12 National Sales Manager

Penguin Random House Playaway Products Inc.
01.2024 - Current

Professional Selling Skills

Achieve Global
05.2007 - 05.2007

Prospecting Skills

Achieve Global
05.2007 - 05.2007

Outside Sales Consultant

Follett School Solutions
03.2006 - 12.2022

Bachelor of Science - Business Administration

University of South Carolina
01.2000 - 05.2024
David C Wendt