Donna Potter
North Myrtle Beach
Summary
Visionary, growth-oriented senior marketing executive with extensive experience building consumer brands, leading integrated marketing functions, and translating creative concepts into measurable business growth. Proven success directing brand strategy, omnichannel customer acquisition, social and influencer campaigns, eCommerce optimization, product launches, and revenue-generating go-to-market initiatives across direct-to-consumer and national online retail environments.
Overview
9
9
years of professional experience
Work History
Director of Marketing
CCA GLOBAL PARTNERS
St. Louis, Missouri
12.2022 - 12.2023
- Led strategic consumer and trade marketing programs for a national cooperative of independent lighting showroom retailers.
- Designed customized omnichannel campaigns incorporating paid media, social media, local advertising, digital merchandising, and promotional events.
- Partnered with outside agencies to develop scalable digital marketing programs focused on lead generation, online traffic, and showroom conversion.
Founder | Chief Marketing Officer | Brand & Creative Director
FREEDOM GATES LLC dba FUSION GATES
Edwardsville, Illinois
01.2015 - 01.2021
- Founded and scaled an award-winning premium baby and pet lifestyle brand from concept to nationally distributed omnichannel eCommerce business, delivering sustained average annual growth of 12%.
- Directed all aspects of long-range brand growth strategy, integrated marketing, customer acquisition, digital commerce, and campaign execution.
- Developed complete brand architecture including positioning, voice, packaging, website merchandising, and customer messaging.
- Led customer-centric integrated campaigns and all creative assets across photography, social content, digital promotions, packaging, and promotional collateral.
- Built and managed social media channels, influencer collaborations, media outreach, and public relations efforts.
- Oversaw DTC and third-party eCommerce growth strategies through Shopify plus Amazon, Wayfair, Sam’s Club, Etsy, Houzz, and Chewy across 130+ SKUs.
- Managed forecasting, manufacturing partnerships, import logistics, inventory planning, fulfillment operations, and vendor negotiations.
- Designed and patented the award-winning Fusion Gate and built an ongoing pipeline of trend-responsive product introductions.
Education
Bachelor of Science -
Jacksonville University
Jacksonville, FLSkills
- Brand Strategy & Storytelling
- Creative Campaign Direction
- Omnichannel Marketing
- DTC & eCommerce Growth
- Product Launch Strategy
- Influencer Partnerships
- Social Media Marketing
- Customer Acquisition & Retention
- Performance Analytics
- Budget Oversight
- Cross-Functional Team Leadership
ADDITIONAL EXPERIENCE
Regional Advertising and Direct Marketing Manager, AT&T, Multiple Cities – Devised and implemented successful direct marketing campaigns to acquire and retain loyal customers in local, domestic and international markets. Established AT&T's first regional marketing communications team in California.
Account Supervisor and Senior Principal, Publicis/Bloom Advertising, New York, NY – Directed team of account managers, strategic planners, media managers, creative and production professionals. Liaison between advertising and marketing clients including Southern New England Telephone.
Business Consultant for Profit and Non-Profits, Self-Employed, Morristown, NJ and Edwardsville, IL - Offered marketing communications, direct marketing, and business consulting to companies in diverse fields including insurance (Blue Cross Blue Shield), media (Time Warner), and education (Southern Illinois University).
Timeline
Director of Marketing
CCA GLOBAL PARTNERS
12.2022 - 12.2023
Founder | Chief Marketing Officer | Brand & Creative Director
FREEDOM GATES LLC dba FUSION GATES
01.2015 - 01.2021
Bachelor of Science -
Jacksonville University