Emily Loftis
Grand Rapids
Summary
Fashion professional with over 15 years of industry experience, including founding and designing successful clothing lines. Skilled in trend research, fashion design, personal shopping, and product development, with a proven ability to analyze fashion outputs and identify emerging trends. Eager to bring this expertise to enhance and innovate AI-driven fashion tools.
Overview
23
23
years of professional experience
Work History
Virtual Personal Shopper & Stylist
Freelance
06.2023 - Current
- Provided personalized virtual shopping services, curating trend-focused product selections tailored to clients' preferences and needs
- Conducted in-depth style consultations to understand individual tastes, budgets, and fashion goals
- Created and shared digital mood boards and curated collections to enhance the shopping experience
- Maintained up-to-date knowledge of fashion trends and e-commerce platforms to provide clients with on-trend recommendations
Founder & Designer
EMILYNOELLE
11.2004 - 02.2015
- Founded and established a sportswear apparel line produced in Los Angeles, later transitioning to a private label accessories business for handbags, belts, and small leather goods
- Researched trends, shopped the market, and participated in trade shows
- Worked with domestic resources to develop samples and ensure on-time product delivery
- Coordinated with store reps and participated in trunk shows to promote new lines
- Collaborated with private label accessory customers to design customized products, including selection of leather, trim, and hardware
- Designed and merchandised seasonal lines, from concept to production; sourced fabric and trim; developed prototypes
- Established an e-commerce site (ShopGoldenPony.com)
- Managed and coordinated styling for all photo shoots
- Merchandised the site (mix of Emily Noelle and other brands), including buying and inventory planning based on targeted demographics and consumer trends
Designer/Merchandiser/Product Development
PRIMP
11.2001 - 10.2004
- Designed and developed five collections annually, ensuring branding met the targeted demographic
- Worked closely with pattern-makers, dye houses, screen printers, embroiderers, and finishers to develop products from concept and prototype through production
Education
AAS - Merchandising Major
Fashion Merchandising Institute
Los Angeles, CASkills
- Customer service
- Attention to detail
- Planning and organization
- Decision-making
Timeline
Virtual Personal Shopper & Stylist
Freelance
06.2023 - Current
Founder & Designer
EMILYNOELLE
11.2004 - 02.2015
Designer/Merchandiser/Product Development
PRIMP
11.2001 - 10.2004
AAS - Merchandising Major
Fashion Merchandising Institute
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