ERIC FOLEY
Fort Mill
Summary
Results-driven business development professional with a proven track record in driving growth and forging strategic partnerships. Strong focus on team collaboration, adaptable to evolving business landscapes, and consistently reliable. Skilled in market analysis, strategic planning, and stakeholder engagement, delivering impactful results in competitive environments. Ability to adapt to commercial and/or residential selling environments.
Overview
20
20
years of professional experience
Work History
Vice President of Business Development & Key Accounts
Happy Floors
Charlotte, NC
01.2022 - Current
- Responsible for driving company growth by identifying new market opportunities, building strategic partnerships, and increasing revenue
- Collaborate with executive leadership on go-to-market strategies, budgeting and performance analytics
- Key buying group leader for all national meetings and conventions for the following buying group platforms (NFA, Abbey, CCA, Floors & More, and Carpets Plus)
- Manage all buying group agreements, sales promotions, and rebate incentives
- Work with Sales Directors to train and mentor sales teams to deliver top-quality service for key accounts and aligned buying groups
- Collaborate with product development team and vendors to balance product mix for residential dealer segment, which includes travel to Spanish and Italian factories and attending key product shows
- Developed natural stone program to increase overall ASP and capture more top-line revenue while enhancing profit
- Created secondary distribution brand (Mission Stone & Tile) to attack a new customer segment and developed products specifically for that brand
Independent Hard Surface Agent
EFtilegroup
Charlotte, NC
01.2020 - 01.2022
- Represented multiple hard surface factories in the Sales Agent role
- Supported key customers with product introductions, training, and rollouts to end-users
Vice President of Distribution
GBI Tile & Stone
Charlotte, NC
01.2019 - 01.2020
- Responsible for managing (4) Regional Sales Managers and mapping out key objectives for each region
- Identified potential distributor partners and developed business strategies to onboard each key target by region
- Defined sales processes to drive desired sales outcomes and identified improvement strategies
- Monitored customer, market and competitor activity and delivered competitive strategies to executive team (freight, pricing, design, etc.)
- Met with key vendors to develop commercial and residential product categories
- Worked closely with marketing team to establish unique merchandising programs for new and existing customer base
- Managed key customer relationships and participated in closing strategic opportunities
- Traveled to in-person meetings with customers and partners to ensure key obligations are met
General Sales Manager
American Olean/Marazzi
Charlotte, NC
01.2017 - 01.2019
- Managed and developed sales team for (15) locations on the East Coast, which included sales territory planning, product training, marketing/promotional efforts, and personal selling
- Responsible for training and onboarding of sales team and branch managers for seven new company owned locations in FL region
- Developed unbranded portfolio of manufactured and imported products to enhance products offering in competitive markets
General Manager of Dealer Sales
Dal-Tile Corp.
Dallas, TX
01.2016 - 01.2017
- Managed organization and set-up of corporate sponsored buying group events such as sales meetings, factory tours, trade shows and sales incentives
- Maintained master pricing and authorized rebate matrix for all product categories as well as Buying Groups (NFA, Abbey, CCA, AHSG, FEI, Floors & More, Empire, Carpets Plus, BKBKG, Starnet, Fuse, etc.)
- Provided oversight to sales team to support attaining or exceeding the established sales/margin targets for the business unit
- Collaborated with executives and sales management to develop and roll out new programs and process improvements to enhance dealer sales results
- Managed product launches, sample updates, price lists, product development, sales presentation development, etc. to achieve sales/margin targets established for the business
- Developed strong working partnerships with supporting departments to fully execute initiatives, in a timely fashion, across all facets of the business
- Identified tools, processes, and/or technologies to enhance sales force effectiveness and productivity. Mobilized the appropriate support functions necessary to lead various projects to successful completion
- Recommended and implemented performance metrics tracking systems, which track daily/weekly/monthly performance against the corporate plan and initiatives
- Collaborated with sales management on the monthly forecasting cycle, to support attainment or exceed established sales/margin targets for the business
Director of Strategic Accounts
American Olean/Marazzi
Dallas, TX
01.2014 - 01.2016
- Created and executed buying group-aligned programs utilizing a multi-brand approach across Dal, AO, and MZ to assure a complete product mix
- Attended national meetings and conventions for the following buying group platforms (NFA, Abbey, CCA, AHSG, FEI, Floors & More, Empire, Carpets Plus, BKBKG, Starnet, Fuse, etc.)
- Developed display systems, marketing materials, and proprietary concepts for Buying Group members
- Created and managed National Account Programs at the distributor level for MZ & AO brands, including a job registration platform
- Worked with distributors to develop and maintain Commercial National Account opportunities (ex. IHOP, Whataburger, La Madeleine, PetSmart, AUDI, etc.)
- Managed two dedicated Architectural Representatives located in the Chicago and Dallas markets
- Responsible for the development of distributor CEU programs and RSM field training
- Coordinated the involvement of company personnel, including support, service, and management resources, to meet account performance objectives
- Led solution development efforts that best address customer needs, while coordinating the involvement of all necessary company personnel
Regional Sales Manager
American Olean
Kansas City, KS
01.2006 - 01.2014
- Developed and managed $21+M territory consisting of multiple American Olean distributors located across Kansas, Missouri, Illinois, Iowa, Nebraska, Colorado, New Mexico, Oklahoma, Texas, Arkansas, Tennessee, Mississippi, Louisiana, Alabama, and Florida
- Responsible for developing sales strategies and truckload programs for twenty-two distributor locations located throughout the Midwest region
- Reviewed product pricing and gross profit goals for new product launches and existing products annually
- Analyzed competitive product offerings in terms of features and benefits as well as market price points
- Participated in regional forums for builders, commercial contractors and buying groups
- Conducted product training for distributor management, sales representatives, A&D representatives, and partner services to increase product knowledge and market share within the distributor network
- Coordinated and managed product blitz activities within the architectural and design community
- Cultivated architectural specifications for the commercial market across multiple States/Regions
Education
B.A. - Psychology
East Carolina University
01-1995
Skills
- Sales Leadership/Management
- Buying Groups/Business Development
- Hard Surface – Porcelain/Stone/SPC
- Sales Training/Onboarding
- Territory Management/Development
- Commercial/A&D/National Accounts
- New Client Assessment/Development
- Market Trends/Territory Analysis
- Data Management/Salesforcecom
- Cold Calls/Prospecting
Timeline
Vice President of Business Development & Key Accounts
Happy Floors
01.2022 - Current
Independent Hard Surface Agent
EFtilegroup
01.2020 - 01.2022
Vice President of Distribution
GBI Tile & Stone
01.2019 - 01.2020
General Sales Manager
American Olean/Marazzi
01.2017 - 01.2019
General Manager of Dealer Sales
Dal-Tile Corp.
01.2016 - 01.2017
Director of Strategic Accounts
American Olean/Marazzi
01.2014 - 01.2016
Regional Sales Manager
American Olean
01.2006 - 01.2014
B.A. - Psychology
East Carolina University