Eric Cooper
Cades
Summary
Dedicated and results-driven Account Executive with professional experience in sales, account management, and client relations. Proven track record of developing strong relationships with clients and closing complex deals. Skilled in leveraging market analysis, data-driven insights, and strategic thinking to increase revenue and exceed goals.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Reporter
WBTW TV-13
Florence, SC
09.2024 - Current
- Researched and reported on breaking news stories, enhancing audience engagement and information dissemination.
- Conducted in-depth interviews with community leaders, adding credibility and depth to news coverage.
- Collaborated with production teams to ensure timely broadcast of news segments, improving operational efficiency.
- Developed multimedia content for digital platforms, expanding reach and audience interaction across various channels.
- Established strong relationships with sources to enhance story accuracy and reliability, strengthening journalistic integrity.
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Exceeded deadlines consistently, producing accurate and well-written news stories under tight time constraints.
- Participated in community events as a representative of the publication, fostering positive relationships between the news outlet and its audience members.
Account Executive
Medical Services of America (MSA Home Health)
Florence, SOUTH CAROLINA
03.2023 - 03.2024
- Provided exceptional customer service by responding promptly to inquiries for home health services.
- Collaborated with doctors offices and cross-functional teams to assist with helping homebound patients with (physical therapy skilled nursing, occupational therapy) needs. Covering multiple counties (Florence, Marion, Williamsburg, and Darlington) counties.
- Maintained an up-to-date knowledge of industry developments, regulations, and best practices.
Account Executive
Traditions Health
Florence, SOUTH CAROLINA
08.2022 - 03.2023
- Provided exceptional customer service by responding promptly to inquiries for hospice services. Servicing (Williamsburg, Clarendon, Florence, Darlington, and Marion) counties.
- Collaborated with cross-functional teams to generate innovative solutions for customers' needs. Educating patients and families about the benefits of hospice.
- Maintained an up-to-date knowledge of industry developments, regulations, and best practices.
Account Executive
Crescent Hospice
Hartsville, SOUTH CAROLINA
04.2022 - 07.2022
- Established trustful relationships with referral sources through regular follow-up calls in person.
- Cold-called and followed up with local hospitals, nursing homes, doctors offices and assisted livings in my designated counties.
- Maintained important notes and contacts through the IVR.
Prep Navigator
Sandhills Medical
Camden, SOUTH CAROLINA
11.2020 - 03.2022
- Developed team communications with the Health Educator to educate the community about the Anti HIV medication PrEP. As a team we were able to develop TEAMS and SKYPE presentations when needed.
- We also created relationships with the local colleges to educate students in different health majors PrEP and provided educational materials.
- Also as a team we did outreach providing (HIV testing) at times with other health educators.
Admissions/ Marketing
The Palms on Main Assisted Living
Sumter, SOUTH CAROLINA
02.2020 - 11.2020
- I was in charge of all marketing and planned admissions during the start of the COVID pandemic.
- Implemented ideas on admitting and pre planning to move into the facility (i.e. COVID testing, TB testing, etc.)
- Coordinated with local hospitals for any discharges for new residents or returning residents.
Community Relations Liaison
Hospice Care of South Carolina
Sumter, SOUTH CAROLINA
01.2017 - 01.2020
- I was the liaison for Clarendon, Sumter, Lee, and Kershaw counties, educating patients and their families.
- Maintained monthly goals by meeting daily sales calls, while providing information into the IVR system.
- Creating and building relationships with referral sources. Following up with discharge planners and referral coordinators.
- I had a presence in the community that involved volunteering at area facilities and even becoming a member of the Kershaw County Council on Aging.
MMJ Reporter
WACH FOX 57
Columbia, SOUTH CAROLINA
12.2007 - 11.2008
- Developed and maintained relationships with sources to ensure accurate reporting.
- Presented stories in a clear, concise manner that resonates with viewers.
- Assisted other reporters in gathering information or covering special events.
- I was able to do solo reporting, while shooting my own video with P2 camera equipment.
- We used the AVID editing system to also produce video content for the live shows.
- I edited video and voiced the script I wrote to later be aired live on air.
- I also have done live reporting in studio and helped to produce the 10 PM show during the nightly newscasts.
Photographer/Associate Producer
WBTW News 13
Florence, SOUTH CAROLINA
04.2004 - 12.2007
- Developed and maintained relationships with sources to ensure accurate reporting.
- Presented stories in a clear, concise manner that resonates with viewers.
- Assisted other reporters in gathering information or covering special events.
- I helped produce the morning and noon shows, using ENPS system.
- Also I assisted with shooting, editing, and reporting on the weekends as needed.
Education
Bachelors of Arts - Mass Communication in Broadcasting
Benedict College
Columbia, SC, US05.2002
Skills
- Prospecting and Cold Calling
- Client Campaigns
- Product and Service Sales
- Reporting news
- Video editing
- Conducting interviews
- Building professional relationships
- Breaking news expertise
- Gathering information
- Live reporting
- Social media platforms
- Multimedia journalism
Certification
- Certified BLS Instructor under The American Heart Association
- Certified Healthcare Worker May 10, 2013
Timeline
Reporter
WBTW TV-13
09.2024 - Current
Account Executive
Medical Services of America (MSA Home Health)
03.2023 - 03.2024
Account Executive
Traditions Health
08.2022 - 03.2023
Account Executive
Crescent Hospice
04.2022 - 07.2022
Prep Navigator
Sandhills Medical
11.2020 - 03.2022
Admissions/ Marketing
The Palms on Main Assisted Living
02.2020 - 11.2020
Community Relations Liaison
Hospice Care of South Carolina
01.2017 - 01.2020
MMJ Reporter
WACH FOX 57
12.2007 - 11.2008
Photographer/Associate Producer
WBTW News 13
04.2004 - 12.2007
Bachelors of Arts - Mass Communication in Broadcasting
Benedict College