Erin Bowman
Fort Mill
Summary
Results-driven, biased-to-action champion of the 360-degree omni-channel customer experience. Through progressive tenure in my career, I've developed and championed marketing and communications strategies to effectively connect companies with their audiences to drive positive, engaged customers and marketing-driven ROI strategies.
Overview
20
20
years of professional experience
Work History
Head of Marketing
RXO, Inc.
11.2022 - Current
- Responsible for development and implementation of corporate go-to-market strategy across all marketing functions.
- Developed and implemented full Marketing Technology stack to support and channel and campaign execution to demand generation and brand awareness.
- Implemented omni-channel full-stack demand generation strategy responsible for 5K+ leads across multiple business lines in 2023, including launch of Account-Based Marketing (ABM) program with strategic sales alignment for top accounts.
- Owns corporate .com roadmap and strategy around content development and user-experience to drive customer demand strategies.
Director, Global Digital Marketing
Dentsply Sirona
09.2019 - Current
- Leads Global Digital Marketing Operations team to define, implement and optimize digital marketing programs, tools and processes to drive demand generation across all B2B global markets.
- Developed and implemented global demand generation program through implementation of MarTech platforms and digital marketing strategy; launched centralized marketing capabilities responsible for over 5M site visits, $60M in ecommerce revenue, and 350% increase in indirect lead generation YoY.
- Implemented global marketing planning and collaboration platform to drive omni-channel digital marketing campaign results and insights.
Sr. Marketing and Category Manager
Danaher
12.2017 - 07.2019
- Responsible for establishing strategic commercialization plans for $80M medical device category as part of the Kavo Kerr dental platform in North America.
- Drove $20M in opportunity revenue, resulting in $5M in marketing-generated revenue through robust demand generation strategy
- Built and launched new commercial website resulting in 50% increase in traffic YoY.
Director of Marketing
CTE
07.2016 - 08.2017
- Established centralized marketing team to drive development of strategic marketing plan.
- Implemented marketing automation system (Pardot) and integration into CRM (SFDC) system to drive lead generation, and Project Mgmt platform (Wrike).
- Developed and deployed email marketing program and redesign of website to drive customer engagement.
Sr. Marketing Communications Manager
Snap One
01.2008 - 07.2016
- (Progressive roles in tenure) Developed and managed omni-channel marketing and communications strategies, customer acquisition programs, loyalty and retention, public relations and event management.
- Implemented corporate communications platform, Dealer Advisory Board, and managed $5M in trade show budgets.
- Hired and developed internal creative team, managed over 100 commercial product launches.
- Responsible for development and execution of customer loyalty program that resulted in 126% increase in revenue ($7M annual category sales), marketing budget and vendor management.
Store Operations and Marketing Coordinator
Friedman's Inc.
09.2004 - 12.2007
Education
BS Communications -
Radford University
Skills
- Digital Transformation Growth, Marketing Strategy and Operations, and Demand Generation
- Program and Product Commercialization and Go-to Market Strategy
- Cross-functional Team Leadership
- MarTech Stack Development
- Global Leadership and Strategic Development
Websites
Timeline
Head of Marketing
RXO, Inc.
11.2022 - Current
Director, Global Digital Marketing
Dentsply Sirona
09.2019 - Current
Sr. Marketing and Category Manager
Danaher
12.2017 - 07.2019
Director of Marketing
CTE
07.2016 - 08.2017
Sr. Marketing Communications Manager
Snap One
01.2008 - 07.2016
Store Operations and Marketing Coordinator
Friedman's Inc.
09.2004 - 12.2007
BS Communications -
Radford University
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