HARGIBEN K. PATEL
Boiling Springs
Summary
Director of Marketing & E-Commerce Specialist with a strong track record in digital marketing and e-commerce. Successfully managed end-to-end campaigns, optimizing customer journeys and driving measurable revenue growth through data-driven strategies and performance metrics.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Director of MarkeAng & E-Commerce Specialist
Concrete Driveway Co.
Greenville
05.2026 - Current
- Manage Google Ads and Meta Ads campaigns end-to-end, driving lead generation and measurable business growth..
- Conduct keyword research, search term analysis, and Negative keyword management to maximize ad efficiency and reduce wasted spend.
- Monitor and Optimize CTR, CPC, CPA, Conversion Rate, and ROAS metrics to consistently improve campaign performance.
- Architected API integrations and offline conversion tracking pipeline connecting Google Ads, Lead Perfection CRM, and Zapier, enabling accurate ROI attribution.
- Configured GA4, Google Tag Manager, Enhanced Conversions, and server-side tracking to ensure full-funnel data accuracy.
- Design, build, and manage company websites end-to-end - from iniPal development and layout through ongoing content updates, performance optimization, and technical maintenance.
- Built executive dashboards and performance reports to translate marketing data into actionable insights for strategic decision-making.
E-Commerce & IT OperaAons Lead
Zee Star Inc.
Livonia
01.2024 - 05.2026
- Led end-to-end management of e-commerce platform, driving 15% increase in monthly revenue through strategic product and campaign management.
- Spearheaded UX and checkout optimization initiatives that improved conversion rates by 20%.
- Improved page load speed by 25% through performance audits, directly impacting SEO rankings and user experience.
- Designed and maintained KPI dashboards and performance reports providing leadership with real-Pme business intelligence.
Web & IT Manager
Savino Del Bene
Romulus
08.2021 - 12.2023
- Managed web platforms and IT systems supporting large-scale logistics operations across multiple business units.
- Implemented system upgrades and platform improvements that enhanced operational reliability and performance.
- Collaborated with cross-funcPonal stakeholders to align IT infrastructure and digital workflows with evolving business needs.
- Prepared and delivered operational data reports that informed strategic decision-making at the leadership level.
Web & Product Coordinator
AtliQ Technologies
Vadodara
05.2020 - 11.2021
- Partnered with developers to enhance UX design and checkout flow, reducing friction in the conversion funnel.
- Optimized online product catalog and SEO content, improving organic search visibility and organic traffic.
- Streamlined digital workflows by implementing operational reporting and enhancing systems to improve overall efficiency.
Education
Master of Science - Computer Science
Monroe University
New Rochelle, NY08-2023
Bachelor of Science - Computer Science
Parul University
India04-2021
Skills
- E-Commerce Strategy
- Conversion Rate Optimization
- SEO
- SEM
- Google Ads
- Meta Ads
- Retargeting
- Shopify
- WordPress
- GA4
- Google Tag Manager
- Data Studio
- SEMrush
- KPI Reporting
- Dashboards
- UX Optimization
- Conversion optimization
- Agile Project Management
- Jira
- CRM Management
Certification
- Google Data Analytics Certificate
- Foundations: Data, Data, Everywhere (Google/Coursera)
- Microsoft 365 Security Foundations
- IT Project Manager Certificate
- SEMrush SEO Toolkit Certification
Timeline
Director of MarkeAng & E-Commerce Specialist
Concrete Driveway Co.
05.2026 - Current
E-Commerce & IT OperaAons Lead
Zee Star Inc.
01.2024 - 05.2026
Web & IT Manager
Savino Del Bene
08.2021 - 12.2023
Web & Product Coordinator
AtliQ Technologies
05.2020 - 11.2021
Master of Science - Computer Science
Monroe University
Bachelor of Science - Computer Science
Parul University