Heather A Bardaville
Cleveland
Summary
Results-driven business owner with expertise in strategic planning and multi-channel marketing. Increased profitability through innovative marketing strategies and operational efficiency. Skilled in fostering client relationships and enhancing team performance.
Overview
25
25
years of professional experience
Work History
Owner
Cliff Side Advertising
Cleveland
09.2023 - Current
- Developed, executed, and optimized multi‑channel campaigns that elevated brand visibility and drove measurable growth. Collaborated with creative, digital, and analytics teams on strategic planning and content development to deliver high‑impact results. Analyzed market trends, identified opportunities, and crafted targeted messaging that resonated with diverse audiences. Known for strong communication, innovative problem-solving, and a results-driven approach that consistently supports agency goals and client success.
- Developed marketing strategies to enhance brand visibility for clients.
- Managed client relationships to ensure satisfaction and repeat business.
- Oversaw project timelines and deliverables for multiple advertising campaigns.
Owner, Operator
Once Upon a Child
Asheville
05.2021 - Current
- As a Once Upon A Child Business Owner, I oversee all aspects of operating a children’s resale franchise. This includes store management, inventory buying, merchandising, marketing, staffing, financial oversight, and maintaining brand standards established by Winmark Corporation. I have created a welcoming, family‑friendly environment while driving profitability through efficient operations and exceptional customer service.
- Managed daily operations of children's resale store.
- Oversaw inventory management and product selection process.
- Trained staff on customer service best practices.
Sales Design Consultant
East Coast Granite & Design
Charleston
01.2014 - 01.2021
- Account Management — Maintained and grew commercial and retail accounts while overseeing full A/R collections to ensure timely payments and strong client relationships.
- Estimating & Measurements — Produced accurate project estimates using both field measurements and architectural plans; coordinated material delivery to fabrication facilities to meet project timelines.
- Client Support — Guided clients through the entire process from material selection to fabrication and installation, ensuring a seamless and informed customer experience.
- Product Expertise — Provided detailed product knowledge on natural and engineered stone options, including durability, maintenance, and design suitability.
- Sales Performance — Consistently maintained monthly sales ranging from $50,000 to over $100,000, contributing significantly to overall business revenue.
Owner
Airbnb
Greenville
01.2017 - 01.2020
- Airbnb Operations — Successfully maintained and operated a short‑term rental property in Greenville, SC, ensuring consistent guest satisfaction and smooth day‑to‑day operations.
- Enhanced Cleaning Standards — Committed to Airbnb’s 5‑step enhanced cleaning process, delivering a safe, hygienic, and welcoming environment for every guest.
- Guest Experience — Achieved and continuously upheld a 5‑star rating, reflecting exceptional communication, cleanliness, and hospitality.
- Property Readiness — Ensured the property was fully stocked, well‑maintained, and guest‑ready at all times, contributing to repeat bookings and positive reviews.
Owner
Purchase of multiple properties
Charleston
01.2012 - 01.2017
- Managed the purchasing of undervalued homes while overseeing renovations and sales for profit.
Evaluated properties, planned budgets, and coordinated contractor activities to ensure project success.
Oversaw structural repairs, interior design upgrades, and staging to achieve market readiness.
Demonstrated expertise in real estate trends, permitting processes, and resale strategies.
Sales
Pacific Shore Stones
Charleston
01.2013 - 01.2014
- Worked closely with fabricators, designers, and builders to support the selection and procurement of Granite, Marble, Onyx, Travertine, and other natural stone slabs. Coordinated deliveries, transfers, and material exchanges to ensure timely project flow. Managed A/R collections, maintained material holds, and ensured accurate tracking of inventory and client accounts.
Hospitality Team Member
Turtle Club
Naples
01.2010 - 01.2012
- Improved overall satisfaction among guests, staff, and management by fostering a positive service environment and promoting strong teamwork. Maintained high sales performance through effective communication, upselling, and consistent service standards. Re‑organized products and goods to enhance accessibility and workflow efficiency. Contributed to award‑winning guest experiences — OpenTable guests voted The Turtle Club 3rd in the United States for Best Outdoor Dining in 2012.
Sales Design Consultant
Design Work at West Florida
Naples
01.2008 - 01.2011
- Executed daily store operations to support consistent sales growth and achieve profit objectives. Directed, coordinated, and merchandised inventory to meet evolving store needs and drive revenue. Provided expert product and service knowledge to customers, ensuring personalized recommendations based on individual preferences and needs.
Sales
City Furniture
Estero
01.2008 - 01.2010
- Consistently met or exceeded monthly company sales goals, generating over $800,000 in revenue in 2009 through strong product knowledge and effective customer engagement. Maintained up‑to‑date awareness of current sales, promotions, and merchandising strategies to support continued growth. Scheduled deliveries and provided after‑sales follow‑up calls to ensure exceptional guest satisfaction and repeat business. Recognized as the 2009 3rd Quarter West Coast Top Sales Associate, demonstrating outstanding performance and commitment to excellence.
Hospitality Team Member
Shula’s Steak House
Naples
01.2002 - 01.2010
- Assisted guests with menu selections by confidently promoting featured items and guiding them toward choices that matched their preferences. Increased average guest check totals by effectively up‑selling appetizers, beverages, and desserts. Supported colleagues during high‑volume rush periods to maintain smooth operations and strengthen teamwork across the dining floor.
Sales Associate
Tiles & Stones
Naples
01.2006 - 01.2008
- Received extensive education on natural stone, including its origins, uses, and applications across residential and commercial projects. Interacted with designers, builders, installers, and retail clientele to guide selections of stone, porcelain tile, marble, and granite slabs. Maintained monthly sales of $85,000, consistently exceeding $100,000, demonstrating strong product expertise and customer relationship skills.
Sales Associate
United Stone Installation
Naples
01.2002 - 01.2006
- Provided detailed estimates and proposals based on blueprints and field measurements to ensure accurate project planning. Assisted guests with the design and selection of granite and marble slabs for flooring, fireplaces, bathrooms, countertops, and backsplash applications across residential and commercial projects. Coordinated and oversaw installations to maintain quality standards and project timelines. Established new guest accounts, nurtured existing relationships, and re‑engaged former clients to expand business opportunities. Consistently exceeded $100,000 in monthly sales, demonstrating strong product expertise and customer relationship management.
Education
James Walker Vo Tech
Naples, FL01-1997
Skills
- Multi-channel marketing
- Brand development
- Strategic planning
- Sales management
- Sales leadership
- Client management
- Client support
- Customer relations
- Customer service
- Guest optimization
- Operations management
- Operational efficiency
- Budget development
- Profit and loss analysis
- Financial management
- Vendor negotiation
- Business operations
- Business management
- Business administration
- Team leadership
- Employee development
- Hiring and staffing
- Talent development
- Proposal development
- Creative problem solving
- Creative collaboration
- Networking skills
- Marketing
- Communication proficiency
- Communication skills
- Social media control
- Financial management
- Sales leadership
- Social media control
Timeline
Owner
Cliff Side Advertising
09.2023 - Current
Owner, Operator
Once Upon a Child
05.2021 - Current
Owner
Airbnb
01.2017 - 01.2020
Sales Design Consultant
East Coast Granite & Design
01.2014 - 01.2021
Sales
Pacific Shore Stones
01.2013 - 01.2014
Owner
Purchase of multiple properties
01.2012 - 01.2017
Hospitality Team Member
Turtle Club
01.2010 - 01.2012
Sales Design Consultant
Design Work at West Florida
01.2008 - 01.2011
Sales
City Furniture
01.2008 - 01.2010
Sales Associate
Tiles & Stones
01.2006 - 01.2008
Hospitality Team Member
Shula’s Steak House
01.2002 - 01.2010
Sales Associate
United Stone Installation
01.2002 - 01.2006
James Walker Vo Tech