HOLLY REYNOLDS
Bluffton
Summary
Marketing leader with over 14 years of experience in enhancing customer engagement and adoption for B2B SaaS solutions. Successfully implemented strategies for UKG Ready and expanded customer marketing for UKG Pro and Workforce Management. Developed a high-performing marketing team focused on collaboration and continuous improvement. Proven expertise in executing in-product communications and lifecycle campaigns that achieve measurable results.
Overview
20
20
years of professional experience
Work History
Director, Customer Marketing
UKG (Ultimate Kronos Group)
07.2022 - Current
- Expanded lifecycle ownership from UKG Ready to UKG Pro and UKG Pro WFM, supporting all flagship product lines
- Led PLG-oriented initiatives including Pendo pilot deployment, improving in-product adoption by 7% over legacy tactics
- Implemented onboarding and admin lifecycle support programs, targeting churn risk during key transition periods
- Designed personalized engagement strategies including persona-based newsletters (10–20% open rates) and gifting programs (60%+ redemption rates via Thnks)
- Partnered with Product and Engineering to define in-product communications, including user experience launches, updates, release readiness, and legislative messaging
- Established the in-product governance committee for UKG Ready to coordinate content scheduling and ensure alignment with customer behaviors.
- Led security engagement programs in partnership with CISO office; initial webinar drew over 5,000 attendees
- Hybrid
Senior Manager, Customer Marketing
UKG (Ultimate Kronos Group)
Greater Boston
02.2021 - 07.2022
- Designed and executed multichannel lifecycle campaigns focused on user adoption, retention, and advocacy
Manager, Customer Marketing
UKG (Ultimate Kronos Group)
Greater Boston
09.2020 - 02.2021
- Supported UKG Ready product launches and onboarding phases with journey-specific campaign development
- Owned event content experience for UKG Ready customers, including session strategy and post-event engagement
Kronos Incorporated
Greater Boston
10.2017 - 09.2020
- Rolled out customer community hub and content curation strategy to drive product education and engagement
- Managed customer reference program to support sales deals in manufacturing, services, and distribution
- Facilitated internal panels to inform Product, Support, and Marketing teams on authentic customer experience
- Led collaborative co-marketing campaigns including case studies and webinars
Customer Success Manager
Percussion Software
Woburn
04.2012 - 02.2013
- Retained and supported 70+ customers across diverse verticals, designed webinars, blog content, and outreach campaigns
- Established and reported on reference programs contributing to sales and retention strategy
Customer Relationship Coordinator
Percussion Software
01.2011 - 01.2012
Litigation Assistant
Schneider & Lalikos Law Offices
01.2006 - 01.2011
Public Relations Intern
Various Organizations
01.2008 - 01.2009
Admissions Assistant
Curry College
01.2006 - 01.2009
Education
Master of Science - Marketing Management
Lasell University
Newton01.2017
Bachelor of Arts - Public Relations
Curry College
01.2009
Skills
- Lifecycle marketing strategy
- Product-led growth
- Customer segmentation and personalization
- In-product messaging and analytics
- Customer success and advocacy
- Onboarding and retention campaigns
- Cross-functional leadership
- Marketing automation and CRM
- Experimentation and analytics
- Voice of customer programs
Timeline
Director, Customer Marketing
UKG (Ultimate Kronos Group)
07.2022 - Current
Senior Manager, Customer Marketing
UKG (Ultimate Kronos Group)
02.2021 - 07.2022
Manager, Customer Marketing
UKG (Ultimate Kronos Group)
09.2020 - 02.2021
Kronos Incorporated
10.2017 - 09.2020
Customer Success Manager
Percussion Software
04.2012 - 02.2013
Customer Relationship Coordinator
Percussion Software
01.2011 - 01.2012
Public Relations Intern
Various Organizations
01.2008 - 01.2009
Litigation Assistant
Schneider & Lalikos Law Offices
01.2006 - 01.2011
Admissions Assistant
Curry College
01.2006 - 01.2009
Master of Science - Marketing Management
Lasell University
Bachelor of Arts - Public Relations
Curry College
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