Golf, Fishing, Exercise, Sports, Media, Cinema, Family
James Bernardo
Summary
Having worked in various positions throughout the marketing/advertising industry gives me unique insights into the totality of what makes everything move. It takes a multitude of different types of people, skill sets, and ideas to tell a comprehensive story on behalf of a brand to position them for current and sustained success. Before all of that can happen, a client must feel comfortable, and they must understand the value that is being provided to them. That is where I truly excel: proactively managing relationships, understanding evolving client needs, and consistently going the extra mile to ensure satisfaction and foster long-term partnerships. My experience also includes guiding the development of impactful client solutions, ensuring creative output aligns seamlessly with strategic goals. Proper management of relationships, and ensuring a client is satisfied is the difference between good business, and great business.
Overview
13
13
years of professional experience
Work History
Director of Client Relationships
Dreambox
07.2023 - Current
- Strategically partners with existing clients to understand their evolving needs, crafting tailored marketing plans, media strategies, and website development proposals to expand service engagement.
- Collaborated closely with creative and production teams to conceptualize and deliver innovative client solutions, ensuring strategic alignment with brand objectives.
- Negotiates and finalizes service agreements and renewals with clients based on agreed-upon scope and pricing.
- Maintains consistent communication and strong relationships with existing clients to ensure delivery on agreed-upon services and proactively identify opportunities for new service offerings.
Client Engagement Owner
Dreambox
09.2019 - 06.2023
- Managed a diverse client portfolio generating approximately $500K in annual account revenue , overseeing projects across video, media (display & social), CRM, tech, web, data analysis/insights, and activations.
- Proactively anticipated client and brand needs, driving new projects and initiatives that fostered brand growth and ensured continued relevance in the market.
- Led the cross-functional development and execution of a multi-level national activation campaign, guiding creative direction to drive customer engagement, app sign-ups, orders, and overall brand growth for client brands.
- Designed numerous dynamic media plans across different client brands, channels, and initiatives, leading to increases in both sales and brand perception.
Senior Manager
Rauxa
10.2016 - 08.2019
- Managed all social, digital, and email campaigns for the Verizon tech program , ensuring client objectives were met.
- Led 2 direct reports, providing mentoring, project guidance, and career growth path advice to foster a high-performing team in client service.
- Partnered directly with publishers including Conde Nast, Buzzfeed, Lifewire, GQ, the Trade Desk, and Digital Trends on various projects to effectively bring the Verizon tech brand to target audiences.
- Grew the Verizon tech program from a small social and programmatic scope to over $1MM+ in revenue , significantly increasing both agency billings and Verizon tech sales through effective program management.
Marketing Analyst
Macy's INC
01.2012 - 09.2016
- Managed all direct mail and email targeting for all store-wide sales and special events, impacting billions of dollars of Macy's yearly sales.
- Increased both sales lift and targeting effectiveness year over year for all Macy's One Day Sales and Lowest Prices Sales through data-driven analysis.
- Worked with internal marketing impact teams to recap and analyze all direct mail and email campaigns for senior leadership, providing insights for future strategies.
- Forecasted sales and lift for individual stores, DMAs, and overall campaigns utilizing past data and predictive tactics to support marketing initiatives.
- Created strategic segments for implementation in various campaigns for testing or other initiatives, optimizing campaign performance.
Education
Bachelor of Arts - Communication Studies
West Virginia University
Morgantown, WV05-2011
Skills
Client Relationship Management, Strategic Account Planning, Creative Project Leadership, Data Analytics, Communication, Marketing Strategy, Project Management, Negotiation, Client Retention & Growth
Interests
Timeline
Director of Client Relationships
Dreambox
07.2023 - Current
Client Engagement Owner
Dreambox
09.2019 - 06.2023
Senior Manager
Rauxa
10.2016 - 08.2019
Marketing Analyst
Macy's INC
01.2012 - 09.2016
Bachelor of Arts - Communication Studies
West Virginia University
Similar Profiles
Star BurtenStar Burten
CUSTOMER SUPPORT SPECIALIST (contractor) at DreamBoxCUSTOMER SUPPORT SPECIALIST (contractor) at DreamBox
Kelsey StukeKelsey Stuke
UX/UI Designer at DreamBox Learning Inc.UX/UI Designer at DreamBox Learning Inc.
Sierra CamberosSierra Camberos
Receptionist | Community Engagement Specialist at Dreambox Marketing AgencyReceptionist | Community Engagement Specialist at Dreambox Marketing Agency
Kenza OuazzaniKenza Ouazzani
Associate Director – Client Relationships & Strategy at Lloyds Banking GroupAssociate Director – Client Relationships & Strategy at Lloyds Banking Group
Molly McCormackMolly McCormack
Managing Director, Client Relationships at TIAAManaging Director, Client Relationships at TIAA