Jenny Vogel
Greenville,SC
Summary
Marketing professional and entrepreneur with extensive background in strategic planning, brand management, digital and social media campaigns, paired with a unique background in the home renovation and interior design industry. Known for achieving results, adapting to changing market needs and bringing creativity and leadership to every project.
Overview
23
23
years of professional experience
Work History
Property Manager, Owner
Mangofish, LLC
01.2023 - Current
- Improved overall guest experience by addressing concerns promptly and professionally, ensuring positive reviews and repeat bookings.
- Increased occupancy rates with strategic marketing efforts and excellent customer service.
- Coordinated with maintenance teams to address issues quickly and minimize downtime between bookings.
- Optimized listing descriptions using SEO techniques to increase visibility on popular booking platforms.
- Monitored competitor activity to stay ahead of trends within the vacation rental industry.
- Enhanced guest satisfaction by efficiently managing reservations, inquiries, and check-ins for vacation rental properties.
Owner/Flipper/Designer
Broken House Designs, LLC
01.2019 - Current
- Researched properties, purchased, then managed home improvement projects and interior design for each flip property
- Oversaw weekly projects, ensuring all tasks were completed accurately and efficiently by subcontractors
- Created budgets for each home before the purchase in order to ensure a profit was attainable
- Created a design board for each home by sourcing all materials necessary to appeal to the buyer market
Director of Marketing
Sportsclub
10.2011 - 02.2018
- Develop yearly strategic marketing plan for health club in order to gain new members in a competitive market
- Craft fitness and wellness related content for local publications, company web site and social media outlets
- Managed all marketing and communications efforts related to launch of a new express facility in order to combat an industry competitor in an existing market
- Analyze web statistics such as click-through rates and collaborate with web designer to gain maximum usability; make edits to site to keep program content current for members and non-members
- Secure monthly digital campaigns across all social media platforms to increase internal, revenue-generating programs i.e
- Tennis lessons, personal training, spa services
- Communicate new programs and specials with current and prospective members using Constant Contact (email blasts)
- Implement and measure online promotions and banner ad campaigns to a target audiences based on specific club demographics
- Execute the rebrand of company logo, tagline and overall image in order to create brand guidelines to be used across all club departments
- Maintain relationships with local news stations by overseeing on-air news segments related to health and fitness
- Lead input meetings with creative team and oversee execution of daily projects by graphic artists
Account Executive
VantagePoint
04.2005 - 04.2009
- Created new Agriculture tire content and warranty information on dealer web site for Michelin
- Oversaw execution of re-branding efforts for EverClean, a home building product that was deemed the only formaldehyde-free product on the market; repurposed with a new look, as well as new benefits to the homeowner
Account Coordinator
Jackson-Dawson
05.2004 - 09.2004
- Built superior client relations with client by keeping them apprised of changes in production schedule of print materials necessary for Michelin two-wheel event
- Set up and managed Michelin event at NOPI and DUB tradeshows, two large auto lifestyle events in the U.S
- Worked with agency copywriters, programmers and artists to develop trade show, tire display materials and sales collateral for Michelin
- Served as key client contact for Michelin two-wheel account
- Oversaw global update of Michelin logo throughout all marketing materials
Account Manager
Highwire Inc.
05.2003 - 05.2004
- Recommended full go-to-market strategy, including naming of the LoCo pro golf ball for Dunlop Golf
- Conducted online surveys in order to measure brand loyalty and customer interest in current product offering before going to market with a new line of apparel offerings
- Developed and launched ad campaign paired with media relations efforts to major golf and sporting publications in order to communicate the benefits of a lower compression ball
- Sourced photographers, located models, and oversaw photo shoot for the release of a new look of soccer uniforms for Select Gear within the U.S
- Market
PR/Special Events Intern
Boggy Creek
06.2002 - 08.2003
Marketing Assistant
Learning Info Technologies
02.2003 - 05.2003
Education
Bachelor of Business Administration - Marketing
Stetson University
DeLand, FL05.2003
Awards
Acquired over 800 patients/participants in first two years: physician referred exercise program, BMA Marketing Skills Certification: Nov2007, BMA Best in South Carolina: AMECO MPEM micro site,2009, BMA Best in South Carolina: Parkdale Cotton Brands Capabilities brochure,2007, BMA Gold Award: AMECO Mobile Plant Equipment Management video,2009, BMA Gold Award: Parkdale Cotton Brands Capabilities brochure,2007, BMA Silver Award: Morgan AM&T Wind Technology posters,2009, BMA Silver Award: Thermaflex EverClean Distributor materials,2007, BMA Silver Award: Wyckoff Color Corporation Capabilities brochure,2007, BMA Bronze Award: AMECO service launch,2009, BMA Bronze Award: Morgan AM&T Wind Technology brochure,2009, BMA Bronze Award: Thermaflex Light My Fire direct mail,2007, BMA Bronze Award: Banker Exchange logo design,2007, BMA Bronze Award: Parkdale Mills Web site,2007
Timeline
Property Manager, Owner
Mangofish, LLC
01.2023 - Current
Owner/Flipper/Designer
Broken House Designs, LLC
01.2019 - Current
Director of Marketing
Sportsclub
10.2011 - 02.2018
Account Executive
VantagePoint
04.2005 - 04.2009
Account Coordinator
Jackson-Dawson
05.2004 - 09.2004
Account Manager
Highwire Inc.
05.2003 - 05.2004
Marketing Assistant
Learning Info Technologies
02.2003 - 05.2003
PR/Special Events Intern
Boggy Creek
06.2002 - 08.2003
Bachelor of Business Administration - Marketing
Stetson University
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