Jessica Fair
Charleston
Summary
Dynamic Senior Account Executive with a proven track record at Verde Outdoor, driving revenue growth through strategic prospecting and consultative selling. Expert in data analysis and client relationship management, achieving a 75% client retention rate while managing a $2M+ book of business. Recognized for delivering exceptional results in competitive markets.
Overview
21
21
years of professional experience
Work History
Senior Account Executive
Verde Outdoor
Charleston
03.2022 - Current
- Top-producing sales executive in the Charleston market, consistently exceeding performance benchmarks.
- Analyzed customer data to identify trends in buying behavior, preferences, and needs.
- Developed and implemented strategic sales plans to increase revenue and market share.
- Recognized for strategic thinking, adaptability, and ability to translate client needs into effective advertising solutions in a competitive media landscape.
- Conducted market research to identify potential customers and competitive pricing.
Account Manager
The Office People
South Charleston
09.2020 - 03.2022
- Exceeded quarterly revenue targets by an average of 20% during my first six months of employment through pipeline organization and superior customer service.
- Grew client database by 150% in 6 months.
- Managed 20+ B2B accounts throughout the southeast, totaling $250k in quarterly revenue.
- Generated leads through cold calling activities.
- Drafted proposals outlining services, costs, and benefits for prospective customers.
Account Executive
Adams Outdoor Advertising
Charleston
06.2018 - 09.2020
- Achieved the New Business Leader award in August 2018, March 2019, and October 2019 for generating over $250k in new account development.
- Developed and maintained 25 active accounts by creating customized outdoor and online advertising campaigns.
- Obtained new customers through cold calling, community engagement, and face-to-face discussions.
- Conducted sales presentations and client relations management to help drive incremental sales success.
- Identified and solved key client growth challenges with consultative solution selling and consistent brand messaging.
Freelance Visual Merchandising Consultant
Chanel
Atlanta
11.2016 - 05.2018
- As a self-employed consultant at Chanel, my strategy included customizing and executing bi-weekly Zoning plans in alignment with current business trends, leading to an 18% increase in sell-through across all product categories.
- Collaborated with marketing teams to create promotional campaigns that increase visibility of merchandise.
- Interpreted Paris’ visual directives to uphold brand image requirements and standards, with partnerships in various wholesale accounts in Georgia, Tennessee, and North Carolina.
- Directed and supported department projects and programs that promote Chanel’s brand identity and enhanced the customer experience while
increasing KPI’s by 35%. - Analyzed weekly sales and partnered with buyers to strategize on driving full-price sales to reach margin expectations.
Regional Visual Merchandising Manager
St. John Knits
Boca Raton
04.2014 - 11.2016
- Led St. John Knits' corporate and store management teams to implement and maintain visual merchandising initiatives, leading to a 35% increase in sales for their spring RTW collection.
- Monitored and enhanced all retail visual merchandising standards to guarantee a consistent brand experience for 8 boutiques throughout the
Southeast and Midwest. - Conceptualized and executed image events that generated brand awareness and unique client experiences.
- Worked closely with a network of vendors to support strategic changes such as store projects and facility maintenance
- Managed budgets related to regional visual merchandising projects and initiatives.
Customer Experience Account Manager
Barton G
Miami
05.2013 - 04.2016
- Sold, planned and managed the client experience for 60+ clients as the executive hospitality partner for the US Open, PGA and BMW Golf Championships, which generated over $3 million in sales.
- Supported and handled the art direction, design workflow, approval, production, and placement of all marketing collateral and new brand concepts.
- Implemented the 2014 marketing and public relations plan as well as maintained budget costs from 2014-2015.
- Prioritized timely, accurate, and competitive pricing on all client proposals while striving to maximize profit margins.
Area Visual Merchandise Manager
Louis Vuitton - LVMH
Miami
12.2004 - 03.2013
- Held various positions with increasing levels of responsibility with the world’s leading luxury
retailer. - Strategically monitored the quality of the visual standards for 12 stores, with an accumulated sales volume of $150 million.
- Trained and coached 12 store teams and 20 managers on visual standards, product knowledge, and brand identity.
- Collaborated extensively with cross-functional teams (Marketing, Operations, Supply Chain, Store Design) to ensure continued financial success, market
growth, and strong image management. - Insinuated qualitative and quantitative reports to aid store teams in maintaining visual standards and sell-through optimization.
• Recruited and developed 5 in-store and 2 district visual teams.
• Executed the supporting logistics (opening events, visual organization and operational support) for 9 store renovations/openings.
• Organized selling and image events for 27 stores with accumulated
sales volume of $145 million.
• Increased client retention by 35% through the implementation of innovative selling initiatives to attract potential and maintain existing customers.
Education
Bachelor of Arts - Intercultural Communication
Florida Atlantic University
Boca Raton, FL05-2011
Skills
- Strategic prospecting
- Revenue growth
- Pipeline management
- Consultative selling
- Client relationship management
- Data analysis
- Market research
- Territory development
Accomplishments
- Promoted to Senior Account Executive within first six month - Verde Outdoor Advertising
- 2018 & 2019 New Business Leader – Adams Outdoor Advertising
Timeline
Senior Account Executive
Verde Outdoor
03.2022 - Current
Account Manager
The Office People
09.2020 - 03.2022
Account Executive
Adams Outdoor Advertising
06.2018 - 09.2020
Freelance Visual Merchandising Consultant
Chanel
11.2016 - 05.2018
Regional Visual Merchandising Manager
St. John Knits
04.2014 - 11.2016
Customer Experience Account Manager
Barton G
05.2013 - 04.2016
Area Visual Merchandise Manager
Louis Vuitton - LVMH
12.2004 - 03.2013
Bachelor of Arts - Intercultural Communication
Florida Atlantic University
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