Jessica Shaw
Myrtle Beach
Summary
Dynamic marketing and sales professional with extensive experience at Hunter Douglas, excelling in territory analysis and CRM management. Proven track record in driving sales growth through strategic planning and effective training coordination. Adept at optimizing processes and enhancing team collaboration to achieve ambitious marketing goals.
Overview
25
25
years of professional experience
Work History
Sales Territory Specialist & Alliance Coordinator
Hunter Douglas
NY
09.2016 - 01.2025
- Provide territory intelligence including demographic analysis, mapping analytics and market share analysis
- Regularly analyze sales territory boundaries comparing market values against current trends
- Participate in review of aligned dealer coverage and recommend areas of focus
- Assist in developing and implementing marketing plans, concepts and ideas to support sales goals
- Recommend and implement territory realignments, territory routes and optimization of drive times
- Participate in projects related to the development of new and improved modules in the CRM system
- Point of contact for Canada sales team regarding alliance program management
Regional Sales & Marketing Coordinator
Hunter Douglas
Horsham
02.2010 - 09.2016
- Maintain dealer base in our companies Customer Relationship Management system - Sales Force.com
- Oversee the sales department efforts in growing the number of Hunter Douglas Alliance members
- Expedite the alliance application process and marketing programs within each program level
- Regional training development, coordination and management including client events
- Manage sales and marketing efforts by providing exclusive point of contact within sales region
- Administrative assistance to VP of Sales that included calendar management, internal and external communication, sales reporting and analysis and travel arrangements.
Marketing Manager
Hunter Douglas & Elmar Window Fashions
Willow Grove
07.2008 - 02.2010
- Managed the effective and seamless delivery and activation of Corporate and Division marketing programs and other initiatives to customers
- Ensured sales growth and share increases for Hunter Douglas-branded products by establishing tactical marketing plans
- Prepared local marketing activity reports and manage local marketing operating budget
- Directly supervised employees in the Marketing Department
Marketing Program Analyst
Elmar Window Fashions
Willow Grove
03.2004 - 07.2008
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales
- Identified problems, analyzed data and developed assessment matrix
- Created and executed marketing/PR campaigns including new product introductions and existing product development
- Supervised marketing department's monthly analysis of customer acquisition data and performance
Marketing Coordinator
Elmar Window Fashions
04.2001 - 03.2004
- Initiated new business development and inside sales consultant role
- Internal sales meeting and event coordination
- Communicated all marketing program related information
- Developed technical and non-technical marketing literature and presentations, public relations campaigns, articles and newsletters
Marketing Assistant
Elmar Window Fashions
02.2000 - 04.2001
- Created solutions in the areas of inventory, sales reporting, distribution and product upgrades that led to system improvements and streamlined processes
- Performed clerical duties for administration of dealer based marketing programs
- Created and maintained database marketing tools
Education
Bachelor of Business Administration - Marketing and Human Resources
Temple University, Fox School of Business
Philadelphia, PA01.2000
Skills
- Proficiency with Microsoft Office Suite
- Territory analysis
- Market share analysis
- CRM management
- Training/event coordination
- Database management
- Strategic planning
- Budget development
- Administrative duties
- Sales reporting and analysis using SAP
- Scout/Buxton
- Sales Forcecom
- Procedure and process review
- Point of contact for sales department
- Event planning
- Project coordination
- Sales reporting
- Team collaboration
- Sales presentations
- Territory expansion
References
- Norm Malone, Retired Vice President of Sales & Marketing, Hunter Douglas, normmalone@comcast.net, 845-664-7250
- Debi Borowski, Director of Marketing, Hunter Douglas, debi.borowski@hunterdouglas.com, 727-803-2513
Activities
- 07/2015 - Present, Disney Vacation Planner, Magical Mouse Travel
- 2014 - Present, Universal Class.com, Certified Course Completion for Continuing Education
- Administrative Assistant Fundamentals, Google+ for Business, Time Management 101, Marketing Outreach, Customer Relationship Management 101, Special Events Planning, Project Management 101
Timeline
Sales Territory Specialist & Alliance Coordinator
Hunter Douglas
09.2016 - 01.2025
Regional Sales & Marketing Coordinator
Hunter Douglas
02.2010 - 09.2016
Marketing Manager
Hunter Douglas & Elmar Window Fashions
07.2008 - 02.2010
Marketing Program Analyst
Elmar Window Fashions
03.2004 - 07.2008
Marketing Coordinator
Elmar Window Fashions
04.2001 - 03.2004
Marketing Assistant
Elmar Window Fashions
02.2000 - 04.2001
Bachelor of Business Administration - Marketing and Human Resources
Temple University, Fox School of Business