Joanne Lebel
Green Sea
Summary
Professional managerial candidate with deep understanding of operational excellence and team leadership. Proven ability to drive growth and enhance productivity through strategic planning and effective resource management. Emphasizes collaboration and adaptability to meet organizational goals, showcasing excellent problem-solving and decision-making abilities.
Overview
20
20
years of professional experience
1
1
Certification
Work History
General Manager
Crunch Fitness
01.2019 - 11.2024
- Opened the club in 2019, and during COVID, when the club was closed, created online classes and ‘parking lot’ classes to reduce membership migration and loss.
- Increased membership by 50-60 new members each month.
- Consistently maintains professionalism in member interactions, skillfully diffusing frustration and delivering effective solutions.
- Led by example and works closely to drive team performance to achieve club goals.
- Performs three, six, and annual reviews for full-time staff (trainers) Group-X annual, MSR (member services representative) at 90 days and 6 months.
- Motivate and manage a staff of 45, encouraging retention and opportunity for growth.
- Responsible for club and conduct inspections to ensure that policies, procedures, and merchandising programs are observed and that all new policies and procedures are correctly implemented on a timely basis.
- Manage loss prevention by controlling theft and ensuring compliance with staff’s paperwork procedures.
- Competitive intelligence gathered from onsite inquiries, websites, and social media offers and promotions.
- Created member feedback tools and supported member class and equipment requests.
Group Exercise Director
Best Fitness
07.2004 - 01.2019
- As Group Ex Director, managed four Group Ex Directors in Buffalo, NY; Erie, PA; Springfield, MA; Chelmsford, NH; and Nashua, MA.
- Oversaw programs, training, and education on safety and procedures.
- Created a new program, Cycle Fusion, combining TRX and cycling and trained instructors in all four clubs.
- Designed a custom BFITT program focused on small group training; trained instructors and encouraged members to join the program, increasing classes by 20%.
- Responded to all member issues concerning group fitness classes and schedule.
- Responsible for quarterly Group Exercise schedules in all 3 Capital District clubs (Group Ex, Cycling, Mind/Body)
- Coordinated all holiday events and fundraisers and drove social and digital media interest.
- Management duties included weekly payroll, staffing, subbing, and class schedule changes.
- Facilitate the implementation of new programming.
- Maintained a monthly member contact list based on class signups and new member orientations.
- As a Group Fitness Instructor, taught a minimum of 10 classes per week.
Skills
- Demonstrates strong leadership by effectively managing and motivating a team of professionals, fostering a positive work environment
- Skilled at recruiting top talent and providing coaching and support to ensure retention
- Experienced organizing and executing fundraising events for causes supporting member interests and the club’s values
- Leads by example to members and staff, ensuring programs and operational protocols are followed
- Understands and Supports internal ‘customer’ and external customer situations and needs
- Community and civic-minded, emphasizing the importance of involvement in community and local businesses
- Uniquely understanding and supportive in a business environment, ensuring both members and staff are treated fairly and encouraging feedback to maintain high standards in customer service
- Adept at defining the scope of a project and working through it to completion
- Strong communicator and leader who can take control and come to a resolution when needed
Awards
- 2022 First of over 450 clubs in the US awarded highest NPS score and overall
- Customer Satisfaction for friendliness and cleanliness
Certification
- NASM Personal Training 1996-Current
- AFAA GFI 1996-Current
- CPR certified Current
- Outlook and Microsoft Office
- Social Media Advertising
Timeline
General Manager
Crunch Fitness
01.2019 - 11.2024
Group Exercise Director
Best Fitness
07.2004 - 01.2019