John Humphreys
Bluffton,SC
Summary
Dynamic Founder/CEO of DaVinci Roofscapes, LLC, generating over $50 million in sales through innovative product development, brand management, and effective marketing. Formerly an Executive Vice President at TAMKO Building Products, excelled in strategic thinking, fostering a culture of systematic and inventive problem solving that emphasized customer satisfaction and created company profitability.
Overview
31
31
years of professional experience
Work History
Founder/CEO
DaVinci Roofscapes, LLC
01.1999 - 12.2012
- Founded startup, developed prototype products, and executed the initial three-year plan to create DaVinci Roofscapes, LLC, as the preeminent synthetic roofing manufacturer in the United States.
- With support from a local advertising agency, we promoted our products to three target customer segments through Google (retail customers), Roofing Contractors (installers), and Roofing Distributors (wholesalers).
- When demand for our products required investment in additional machines and warehouse space, I arranged a relationship with a Venture Capital partner in 2007.
- The company grew to over $50 million in sales by 2019, when it was sold to a much larger Canadian manufacturer. Purchaser still manufactures its products at our plant in Lenexa, Kansas, and has retained the original name and branding strategies. It continues to grow in both the United States and Canada.
Executive VP of Sales and Marketing
TAMKO Building Products, LLC
06.1982 - 11.1993
- Served as Operations Analyst from 1982 to 1991, employing statistical quality control and improvement across departments to improve quality and productivity. Successfully trained both managers and the local work force; but learned many profound lessons in the challenge to change the established culture of a company.
- Led a team of internal specialists and an outside consultant in developing more accurate overhead cost allocation between residential and commercial product lines. This clarification prompted realignments of business strategy and higher profitability.
- Promoted to Executive VP of Sales and Marketing in 1991. Focused attention on the highest-value customers. Ultimately, prioritizing customers in this way helped achieve average annual sales growth exceeding 10% per year through strategic customer prioritization. Enhanced return on sales by prioritizing service for larger and more creditworthy clients during executive tenure.
- Helped increase sales from $300 million to over $400 million at TAMKO, a top-four asphalt roofing manufacturer in the US.
Education
Bachelor of Arts - Economics
Harvard University
Cambridge, MA06-1982
Skills
- Team leadership: Removing unnecessary fear and/or shame from the team;
- Marketing: Branding effectively, both outside and inside the company, being as consistent as possible
- Entrepreneurial and innovative: encouraging experimentation with business practices and problem-solving
- Strategic thinking: Developing a shared vision with all key managers and clarifying that vision company-wide often;
Timeline
Founder/CEO
DaVinci Roofscapes, LLC
01.1999 - 12.2012
Executive VP of Sales and Marketing
TAMKO Building Products, LLC
06.1982 - 11.1993
Bachelor of Arts - Economics
Harvard University
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