KATE BRADFORD
Conway
Summary
Results-driven outbound sales and business development leader with 20+ years of experience driving revenue growth, leading high-performing teams and building long-term client relationships. Proven success in outbound strategy, new business development and account growth across technology and services. Skilled in KPI management, sales process optimization and CRM implementation (HubSpot, Salesforce). Known for coaching and developing teams, improving conversion rates and consistently exceeding sales targets.
Overview
29
29
years of professional experience
Work History
Outbound Sales Manager
Encompass
01.2024 - Current
- Lead a team of six outbound sales representatives, providing coaching, performance management and daily support.
- Monitor and analyze KPIs to drive productivity, improve conversion rates and ensure alignment with sales goals.
- Train new and existing sales staff on outbound strategy, communication best practices and CRM usage.
- Built and implemented a new HubSpot CRM instance, improving lead tracking, reporting accuracy and workflow efficiency.
Business Development Manager
Parts Town
Addison
10.2006 - Current
- Drive new business through outbound prospecting, cold calling and targeted lead generation.
- Manage key client relationships to ensure satisfaction, retention and incremental revenue growth.
- Conduct on-site meetings and sales presentations to understand customer needs and deliver tailored solutions.
- Develop new markets and identify future business opportunities through research and competitive analysis.
- Maintain up-to-date knowledge of competitor offerings and market conditions to inform pricing and positioning.
- Collaborate with marketing, operations and finance to support product launches, pricing strategies and customer programs.
- Identify and develop key accounts through account profiling and targeted sales strategies.
- Track and analyze KPIs to measure progress against goals and adjust sales tactics as needed.
- Represent the company at trade shows and industry events to promote products and build partnerships.
Door-to-Door Sales Representative
Comcast
Oakbrook
03.1999 - 10.2006
- Sold cable and internet services through direct, in-person outreach to residential customers.
- Consistently met or exceeded monthly sales targets and performance metrics.
- Delivered product demonstrations and clear explanations of features, benefits and pricing.
- Leveraged persuasive sales techniques to close deals and overcome objections.
- Generated new leads through cold calling, canvassing, networking and customer referrals.
Store Manager
Sunglass International
Schaumburg
12.1996 - 03.1999
- Managed daily store operations, staff performance and customer experience.
- Hired, trained and coached employees on sales techniques, customer service and store procedures.
- Managed inventory levels, ordering and merchandising based on sales trends.
- Created schedules to balance coverage needs with labor cost targets.
- Set sales goals for the team and monitored performance to drive results.
Education
Bachelor of Arts - General Psychology
Concordia University Chicago
River Forest, IL12.1996
Skills
- Outbound Sales Management
- New Business Development
- Team Leadership & Coaching
- KPI & Performance Management
- Cold Calling & Prospecting
- Client Relationship Management
- Strategic Negotiation & Closing
- Sales Process Improvement
- Territory & Account Management
- CRM: HubSpot, Salesforce
- Communication & Presentation
Timeline
Outbound Sales Manager
Encompass
01.2024 - Current
Business Development Manager
Parts Town
10.2006 - Current
Door-to-Door Sales Representative
Comcast
03.1999 - 10.2006
Store Manager
Sunglass International
12.1996 - 03.1999
Bachelor of Arts - General Psychology
Concordia University Chicago