Summary
Overview
Work History
Skills
Timeline
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Kayla Woodring

Lexington

Summary

Strategic wine sales consultant with proven success in exceeding sales goals and revenue, growing business and gaining market share within top key accounts. Accomplished in overseeing day-to-day business operations and fostering relationships with clients and customers for sustained business growth.

Overview

15
15
years of professional experience

Work History

Sales Consultant

Southern Glazer's Wine And Spirits
07.2021 - Current
  • Monitor industry trends, competitor activity, and account feedback to adjust sales strategies accordingly for optimal results.
  • Provide exceptional support, addressing any account concerns or issues promptly to maintain positive reputation within the industry.
  • Exceed sales targets through strategic route management and effective account planning initiatives.
  • Increased route sales of top key accounts by $1 million the first year in sales.

Merchandiser

Southern Glazer's Wine & Spirits
10.2019 - 07.2021

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  • Updated pricing and signage to complete product displays and educate customers.
  • Boosted sales by implementing effective merchandising strategies and visually appealing displays.
  • Established strong vendor relationships to maintain and support business.
  • Maximized shelf space utilization by optimizing product displays, leading to increased product visibility.
  • Facilitated open lines of communication between retail partners and distributor team, providing valuable feedback on various aspects of the business such as product performance, pricing adjustments and opportunities.

Front of House Manager

Catering Etc.
06.2009 - 04.2019
  • Partnered with back-of-house management in order to maintain seamless communication between teams, ensuring a smooth experience for clients.
  • Maintained positive team environment by encouraging teamwork and respect in accordance with company mission.
  • Managed day-to-day FOH operations to drive quality, standards, and meet customer expectations.

Skills

  • Computer Proficiency
  • Product and Service Knowledge
  • Brand Promotion
  • Industry Trends
  • Sales Analysis
  • Persuasive Communication
  • Closing Techniques
  • Strategic Planning
  • Adaptable and Flexible
  • Attention to Detail
  • Excel at Relationship Building
  • Strong Communication and Interpersonal Skills

Timeline

Sales Consultant

Southern Glazer's Wine And Spirits
07.2021 - Current

Merchandiser

Southern Glazer's Wine & Spirits
10.2019 - 07.2021

Front of House Manager

Catering Etc.
06.2009 - 04.2019
Kayla Woodring