KRISTEN ZEGOWITZ
Techtronic Industries - TTI
Anderson
10
years of professional experience
Channel marketing professional with experience in marketing strategy and partner relationships. Known for working well with teams, building strong partnerships, and delivering successful marketing programs. Skilled in planning, collaboration, and driving results.
Work History
Channel Marketing Manager
1 Year 1 Month- Assisted in using SAP to create purchase orders and manage inventory and goods movement. Supported finance operations with invoicing and accounts payable/receivable tasks.
- Collaborated with Brand Creative to facilitate meetings involving Sales, Channel, and Brand teams, where we strategized promotional activities and set objectives.
- Collaborated with Brand Creative to design and update marketing collateral, which improved sales presentations and supported merchant meetings.
- Streamlined vendor partnerships to drive innovation and effectively meet promotional demands and organizational goals.
- Led innovative strategies to improve both internal and external team service and support.
- Drive promotional POP, pallet, and sweep development process from inbound to print
Associate Brand Manager
3 Years 10 Months- Coordinated meetings with sales, channel, and brand teams to develop ideas, discuss progress, and set objectives for promotional activities.
- Worked closely with sales, channel, and brand teams to create and maintain marketing materials for sales presentations and THD merchant meetings.
- Enhanced vendor partner effectiveness and innovation to meet promotional needs and align with company goals.
- Drove promotional POP, pallet, and sweep development process from inbound to print.
- Executed promotional POP, pallet, and sweep development process from inbound to print.
- Managed promotional marketing projects through all stages, ensuring adherence to timelines and execution quality.
Assistant Brand Manager
7 Months- Collaborated with sales, channel, and brand teams to generate ideas, track progress, and establish objectives for promotional activities.
- Worked closely with sales, channel, and brand teams to create and maintain marketing materials for sales presentations and THD merchant meetings.
- Enhanced vendor partner effectiveness and innovation to meet promotional needs and align with company goals.
- Innovated and delivered unmatched internal and external team service and support.
- Drive promotional POP, pallet, and sweep development process from inbound to print.
- Managed all stages of promotional marketing projects, from planning and schedule management to final implementation.
Brand Marketing Coordinator
2 Years- Coordinated meetings with sales, channel, and brand teams to develop ideas, discuss progress, and set objectives for promotional activities.
- Worked closely with sales, channel, and brand teams to create and maintain marketing materials for sales presentations and THD merchant meetings.
- Coordinated marketing materials with vendors as needed to include printing, shipping, and delivery to complete marketing objectives.
- Drive promotional POP, pallet, and sweep development process from inbound to print.
- Worked with vendors and all business units to streamline development process of promotional activities according to schedule.
- Managed over 30-50 promotional executions for each quarter.
Field Sales and Marketing Representative
1 Year 8 Months- Perform in sales and marketing activities to exceed sell-through of Milwaukee Tool, RIDGID, RYOBI, Hart, and Empire – brands by developing merchandising and sell-through campaigns.
- Effectively managed five stores totaling over $7.8 million in TTI products up 16% overall, with a relentless focus on Milwaukee for a total of 22% growth.
- Consult with management to obtain and maintain prime product location, improve sales success based on store goals and provide a partnership between store and TTI.
- Provide product knowledge sessions for associates and management in the store to improve overall sales, while maintaining strong value and relationships with store management and personnel.
- Execute marketing and demo events for each of the represented brands.
- Track sales numbers and create objectives to meet company and personal goals
Event Marketing Specialist
5 Months- Chosen for Leadership Development Program.
- Maximized sales by developing merchandising and sell-through campaigns at our national partner, The Home Depot
- Focused on ensuring customer satisfaction.
- Interacted with store employees and regional personnel at all store levels.
- Executed large-scale sales and performed demo events in Savannah, GA area.
Education
Bachelor of Science - Tourism Management
Skills
Vendor Management
Decision Making
Organizational skills
Critical Thinking
Time Management
Multitasking and prioritization
Clear Communication
Attention to detail
Teamwork and collaboration
Timeline
Channel Marketing Manager
Techtronic Industries - TTI
08.2025 - CurrentRead More
Associate Brand Manager
Techtronic Industries - TTI
10.2021 - 08.2025Read More
Assistant Brand Manager
Milwaukee Tool
03.2021 - 10.2021Read More
Brand Marketing Coordinator
Milwaukee Tool
03.2019 - 03.2021Read More
Field Sales and Marketing Representative
Techtronic Industries - TTI
07.2017 - 03.2019Read More
Event Marketing Specialist
Techtronic Industries - TTI
02.2017 - 07.2017Read More
University of South Carolina - Columbia
Bachelor of Science from Tourism Management
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