KRISTIN SELVIUS
Greenville
Summary
Dedicated Regional Sales Manager skilled in strategic planning and territory expansion, with a consistent history of exceeding sales goals. Proficient in leveraging CRM tools to analyze sales metrics, enabling targeted outreach, and optimizing customer engagement. Strong ability to collaborate with internal teams and external partners to drive initiatives that align products with customer needs. Committed to delivering measurable outcomes and fostering long-term partnerships that support business objectives.
Overview
16
16
years of professional experience
4
4
Certifications
Work History
Regional Sales Manager
HexArmor
Greenville
01.2023 - Current
- Provided ongoing support for existing clients while actively pursuing new business opportunities.
- Traveled through assigned territory to identify new business opportunities and maintain current customer relationships.
- Developed and executed strategic sales plans to exceed regional growth targets and increase market share.
- Conducted market research and analysis to identify opportunities and new customers within the region.
- Utilized CRM software (SalesForce) to track sales performance, manage customer interactions, and organize opportunities and where they are in the sales process.
- Prepared sales forecasts to develop tactical plans to meet goals.
- Collaborated with cross-functional teams to provide product feedback, marketing collateral for customers, and customer service support.
Territory Sales Manager
HexArmor
Grand Rapids
01.2019 - 01.2023
- Managed sales processes in multiple territories across the United States and Canada.
- Built relationships with safety teams and key stakeholders by providing recommendations and solutions for site safety concerns.
- Developed new customers and distributors into HexArmor champions.
- Became a trusted partner for distribution contacts to support their accounts and objectives.
- Collaborated with Regional Sales Manager to exceed 2021 sales quota. Independently managed Upstate New York territory, exceeding 2022 sales quota.
Solutions Specialist
HexArmor
Grand Rapids
01.2016 - 12.2019
- Supported international and domestic territories both individually and with Regional Sales Manager.
- Worked closely with end users and distribution partners to find solutions that solve safety challenges.
- Provided additional support to Regional Sales Manager such as identifying target customers and sales tracking.
- Gained understanding of sales metrics and analytics, processes, and techniques.
Marketing Project Coordinator / Trade Show Manager
HexArmor
Grand Rapids
01.2012 - 01.2016
- Managed and coordinated trade shows for B2B and B2C audiences by preparing show logistics and analyzing ROI.
- Worked with sales teams in determining the effectiveness of trade shows in their territories and which shows to attend.
- Oversaw annual budgets ranging from $200,000-$300,000.
- Executed email campaigns through Marketo to establish connections and maintain relationships with customer database.
- Ran Salesforce reports to analyze sales activity and update information to help prioritize lead handling.
Sales and Accounting Support
HexArmor
Grand Rapids
01.2010 - 01.2012
- Entered and validated customer information in Salesforce and supported the sales team by preparing information for analysis.
- Used Marketo to compile customer data gathered at trade shows to enable targeted marketing to prospective customers.
- Supported accounting tasks including standard costing, order verification, physical inventory, journal entries, and reconciliations.
Education
Bachelor of Science - Business
CALVIN COLLEGE
05.2012
Skills
- Strategic Planning
- Consultative Selling
- PPE Industry Experience
- Customer Relations
- Opportunity Management
- Territory Expansion and Management
- Cross-Departmental Collaboration
- Growth and Action-Oriented
- Sales Analysis
- Sales Forecasting
Certification
QSSP - Qualified Safety Sales Professional
Timeline
Regional Sales Manager
HexArmor
01.2023 - Current
Territory Sales Manager
HexArmor
01.2019 - 01.2023
Solutions Specialist
HexArmor
01.2016 - 12.2019
Marketing Project Coordinator / Trade Show Manager
HexArmor
01.2012 - 01.2016
Sales and Accounting Support
HexArmor
01.2010 - 01.2012
Bachelor of Science - Business
CALVIN COLLEGE