Summary
Overview
Work History
Education
Certification
Timeline
Generic
Laura Zalud

Laura Zalud

On-Premise Sales Consultant
Hardeeville,SC

Summary

Seasoned Sales Representative with exceptional success in business-to-business and business-to-consumer sales within multiple industries. Proven track record in exceeding sales goals, growing business and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth.

Overview

10
10
years of professional experience
3
3
Certifications

Work History

On-Premise Sales Consultant

Breakthru Beverage Group
Hilton Head Island, South Carolina
03.2025 - Current
  • Manage and grow the number two (2) revenue producing territory in the state of South Carolina
  • Cultivate and grow account relationships, both current and new, to maximize the sales of supplier brands through effective planning, selling execution, and communication resulting in the achievement of company and supplier objectives
  • Attain standards of performance goals by achieving the distribution, volume, and activity goals of supplier brands as set by management - trending at 10-15% growth month after month over last year
  • Prepare and deliver professional sales presentations to customers by balancing the company’s priorities and customers’ needs
  • Serve as the expert and resource to entire account base by visiting each account and identifying opportunities for growth and maximize brand visibility with placements and menu development
  • Surveys market area to detect business trends and opportunities for new products or new applications for existing products, including opportunities within other sales divisions
  • Strategize/preplan on how best to achieve objectives by understanding company pricing and product programming information on a monthly basis and maintaining accurate historical account purchase information
  • Research trends, categories, and portfolio to maximize opportunities and execution of management and supplier growth goals
  • Foster and maintain strong working relationships with supplier partners including planning effective work with schedules to maximize their time and reach while in market
  • Organize and participate in wine tastings, wine dinners, trade shows, product launches, staff trainings, and other promotional events to increase brand awareness and generate new business opportunities

Assistant Manager

Palmetto Running Company
Hilton Head Island, SC
05.2024 - 02.2025
  • Increase customers’ confidence and understanding of the brands and product knowledge through qualifying questions and analysis to help best navigate their experience and find products that best suit them
  • Drives the development and education of staff regarding current, new, and upcoming products as to how they speak to the brand, our goals, and how they best suit our customers
  • Responsible for assessing store financial standings versus goals and communicating with our team where we are and how we can actively improve
  • Analyze sales data, market trends, and customer feedback to identify patterns and opportunities for growth
  • Conducts effective one-on-one meetings with team members by communicating sales objectives, identifying opportunities, reviewing performance against goals, and guiding team members on how to close gaps for personal and company growth objectives
  • Help create ideal in-store environment based on brand merchandising guidelines. Ensure best placement and product visibility for point-of-sale assets and ensure in-store assets align with current sales goals
  • Effectively work with multiple customers at once while still ensuring each is getting the proper amount of attention for their needs
  • Leads, motivates and inspires team members to always create the Palmetto Running Company customer experience while adhering to core values

Founder/Owner

The Goods Bake Shoppe
Hilton Head Island, South Carolina
10.2019 - 05.2024
  • Established and operated a licensed nationally distributed bake shoppe operating in both B2B and D2C spaces
  • Built and fostered high-quality relationships with current and new accounts to maximize wholesale growth, exceeding sales plan by 5-10% annually
  • Hired and developed a team to build the brand through collaboration and innovation
  • Developed and produced all recipes for products for sale and distribution
  • Created and scheduled local and statewide events to build brand awareness and analyzed event activations to gauge impact and ROI
  • Created and managed all marketing collateral and materials
  • Created and built vendor and venue relationships to grow presence within the local community
  • Monitored inventory levels and replenished stock as needed for wholesale accounts
  • Forecasted supply and demand requirements to ensure stock availability
  • Managed all social media accounts, content, and customer interactions
  • Responsible for managing and maintaining all company accounting records, website, and other day-to-day operations
  • Coordinated and supported business and financial planning, including short and long term financial forecasting
  • Analyzed traffic and sales trends to forecast sales plans

On-Premise Sales Consultant

Breakthru Beverage Group
Hilton Head Island, SC
03.2023 - 12.2023
  • Number two (2) revenue producer month over month in the state of South Carolina
  • Number one (1) revenue producer for Gallo & Gallo Lux brands for 2023 for the state of South Carolina
  • Territory revenue growth of 20% since taking over route, trending to close the year between $1.8-1.9m in revenue
  • Thorough execution of GTM goal model, consistently positioned above and exceeding the division average cycle over cycle
  • Cultivated and grew account relationships, both current and new, to maximize the sales of supplier brands through effective planning, selling execution and communication resulting in the achievement of company and supplier objectives
  • Attained standards of performance goals by achieving the distribution, volume, and activity goals of supplier brands as set by management - trending at 10-15% growth month after month over last year with the entire territory trending up 20%
  • Prepared and delivered professional sales presentations to customers by balancing the company’s priorities and customers’ needs
  • Analyzed entire account base by visiting each account and identifying opportunities for growth and maximize brand visibility with placements and menu development
  • Strategized/preplanned on how best to achieve objectives by understanding company pricing and product programming information on a monthly basis and maintaining accurate historical account purchase information
  • Organized and participated in wine tastings, wine dinners, trade shows, and other promotional events to increase brand awareness and generate new business opportunities

Server

Bourbon Steak by Michael Mina at JW Marriott Turnberry
Aventura, FL
08.2022 - 12.2022
  • Company Overview: Located on a AAA Four Star & Four Diamond rated resort property
  • Provided an exceptional guest experience in Chef Michael Mina’s Bourbon Steak
  • Maintained high energy levels and professionalism while interacting with guests and building high-quality relationships to increase overall revenue, create a memorable experience, and create returning guests
  • Responsible for knowing ingredients, preparation, and proper presentation of all menu items as well as specials and ensures every item delivered to the guest adheres to the highest quality possible
  • Employed suggestive selling and upselling techniques of food, beverage, and wine programs
  • Responsible for knowledge of wine list and characteristics of wines available
  • Performed wine service according to procedure
  • Assisted as needed to maintain standards of appearance, sanitation, and service in all areas of the restaurant
  • Located on a AAA Four Star & Four Diamond rated resort property

Lead Bartender/Bar Trainer

Cipresso at Seminole Hard Rock Hotel & Casino
Hollywood, FL
05.2021 - 08.2022
  • Company Overview: Located in a AAA Four Diamond rated resort
  • Provided an exceptional customer experience in a full-service, extremely high-volume, fine dining Italian restaurant and bar
  • Maintained high energy levels while interacting with guests and building high-quality relationships to increase overall revenue, create a memorable experience, and create returning guests
  • Demonstrated leadership in a high volume hospitality team while engaging customers in a professional, enthusiastic manner
  • Responsible for developing and implementing new and seasonal cocktails as well as working with distribution partners on feature drinks
  • Possesses a deep knowledge of craft beers, wine, spirits, and cocktails, as well as their optimal food pairings
  • Forecasted supply and demand requirements to ensure stock availability
  • Performed complete inventory checks of all stock and supplies at directed intervals
  • Responsible for the training and development of new team members including writing and developing training and procedure material
  • Located in a AAA Four Diamond rated resort

Bartender

Masthead Brewing Company
Cleveland, OH
01.2017 - 11.2019
  • Company Overview: Leading Ohio brewing company
  • Provided exceptional customer service in full-service, high-volume taproom
  • Responsible for maintaining craft beer knowledge on house made beers as well as rotating guest beer selection
  • Possessed a deep knowledge of craft beers, wine, spirits, and cocktails, as well as their optimal food pairings
  • Maintained high energy levels while interacting with guests and builds high-quality relationships to increase overall revenue, create a memorable experience, and create returning customers
  • Oversaw all opening and closing duties to be completed correctly and that cleanliness and maintenance are maintained
  • Oversaw daily management operations of the business including staff management, product and inventory management, and cash management as well as troubleshooting and resolving any operational issues during assigned lead shift
  • Maintained current knowledge liquor laws, rules, regulations, practices and procedures
  • Leading Ohio brewing company

Account Sales Manager

RedBull Distribution Company
Miami, FL
05.2015 - 11.2016
  • Sold, delivered, and merchandised Red Bull products in large and small format stores, off-premise
  • Thorough working knowledge of distributor’s internal systems and structure, both DSD and non-DSD
  • Accountable for managing brand volume and profit targets within a designated territory, consisting of 140 accounts, trending at 10% growth per month versus prior year
  • Created and maintained vendor and venue relationships while strengthening key account relationships
  • Maximized distribution within a designated territory and secure high value retail space for Red Bull products
  • Identified opportunities to build the brand through the use of displays, coolers, promotions, and point- of-sale marketing
  • Communicate to management team regarding market and operations developments
  • Achieved monthly key performance indicators (KPI‘s) in the following areas: sales, distribution, pricing, display, new accounts, and merchandising
  • Monitored inventory levels and replenished stock as needed
  • Monitored competitor activities e.g. new launches and price reductions and shared with RBDC leadership
  • Built and protected the Red Bull brand

Education

Bachelors - Economics

University of Miami
Coral Gables, FL
12.2009

Certification

Cicerone Certified Beer Server

Timeline

On-Premise Sales Consultant

Breakthru Beverage Group
03.2025 - Current

Assistant Manager

Palmetto Running Company
05.2024 - 02.2025

On-Premise Sales Consultant

Breakthru Beverage Group
03.2023 - 12.2023

Server

Bourbon Steak by Michael Mina at JW Marriott Turnberry
08.2022 - 12.2022

Lead Bartender/Bar Trainer

Cipresso at Seminole Hard Rock Hotel & Casino
05.2021 - 08.2022

Founder/Owner

The Goods Bake Shoppe
10.2019 - 05.2024

Bartender

Masthead Brewing Company
01.2017 - 11.2019

Account Sales Manager

RedBull Distribution Company
05.2015 - 11.2016

Bachelors - Economics

University of Miami

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Laura ZaludOn-Premise Sales Consultant