LENA HOAREAU

• Organize Seychelles Tourism's participation in international travel trade shows and events, showcasing destination products and services to potential travellers worldwide.
• Enhance customer satisfaction by conducting regular market research to better understand the needs and trends of our international travellers.
• Analyze global market trends and competition to identify opportunities for growth and expansion of our international markets.
• Expand international market presence by developing and implementing targeted marketing strategies.
• Organize workshops for tour operators and travel agents to enhance their knowledge of the destination, enabling them to provide more informed recommendations to their clients
• Enhance trade partners' destination and product knowledge by training 200 travel agents every year
• Enhance industry professionals' first hand experience and destination knowledge by hosting educational tours and media trips for our international partners
• Increase destination brand visibility by initiating marketing campaigns to raise the profile of Seychelles on the international market

• Shape and manage the public image and reputation of the destination, aiming to attract more visitors and promote tourism growth

• Build and maintain relationships with travel journalists, bloggers, influencers, and media outlets

• Pitch story ideas and press releases about the destination (events, attractions, new developments)

• Coordinate media visits, familiarization (FAM) trips, and interviews

• Craft compelling narratives that highlight the destination’s unique selling points (culture, nature, history, hospitality, etc.).

• Ensure messaging aligns with tourism board strategy and branding

• Organize press conferences, media launches, and destination showcases

• Work closely with government bodies, local businesses, and tourism operators to align messaging

• Represent the tourism board at trade shows, travel expos, and networking events

• Track media coverage and public sentiment

• Wrote, edited and produced stories for the newspaper
• Developed story ideas and conducted interviews for articles
• Researched and gathered information to develop accurate and credible stories
• Covered high-profile events such as political elections, natural disasters, visits of very important persons in Seychelles (etc), providing timely updates to readers