Summary
Overview
Work History
Education
Skills
Timeline
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Lisa Keefauver

Summerville

Summary

Dynamic Sales and Marketing professional with solid background in coordinating sales and marketing efforts. Proven track record of developing and executing marketing campaigns that align with business objectives, with expertise in market research and customer analysis to drive strategic decision-making. Skilled in market analysis, digital marketing, and client relationship management. Known for strong team collaboration, and delivering measurable results.

Overview

24
24
years of professional experience

Work History

Sales Enablement/Sales & Marketing Coordinator

LIVunLtd
01.2024 - Current
  • Collaborate with cross-functional teams to align sales processes with marketing initiatives.
  • Manage creation and distribution of event specific marketing materials, increasing brand recognition.
  • Maximize trade show impact by designing eye-catching booths and coordinating event promotions.
  • Conduct market research to identify trends and competitor strategies, informing adjustments accordingly to continuously refine enablement methodologies.
  • Optimize marketing materials with engaging visuals and persuasive copy, resulting in higher conversion rates.
  • Achieve superior customer satisfaction through prompt response to inquiries, leading to repeat business and positive referrals.


Marketing Events Specialist

Heartline Fitness
12.2022 - 01.2024


  • Maximized ROI for each event by effectively managing budgets and resources.
  • Managed the creation and distribution of event specific collateral.
  • Created and managed email marketing campaigns, increasing brand awareness and customer retention rate.
  • Elevated brand image with consistent design elements across promotional materials for various events.
  • Expanded market reach by researching potential opportunities for hosting or sponsoring relevant industry gatherings.
  • Managed social media content, engagement and evaluation of analytics to optimize messaging and increase engagement.


Co-Owner/Operator

Talofofo Paddle Boards
08.2014 - 05.2016
  • Established and managed successful paddle board import and rental business, overseeing all operations from inception to exit.
  • Grew business into a profitable operation over two years, delivering a strong return on investment before transferring operations due to relocation.
  • Led marketing efforts, including digital campaigns, events, and local partnerships, which increased customer engagement and drove sales to exceed expectations.
  • Managed logistics of over 200 board imports to ensure consistent inventory and product quality, maintaining strong supplier/vendor relationships and exceptional customer satisfaction.
  • Provided exceptional customer service, establishing loyal customer base.
  • Managed financials, including budgeting, pricing, and expense control, ensuring profitability throughout business tenure.



Public Relations Specialist

Models Inc Talent Agency
06.2001 - 02.2003
  • Monitored industry trends and news coverage proactively to identify opportunities for client positioning.
  • Assisted in the creation of compelling press materials, including press releases, media advisories, and fact sheets.
  • Maintained and updated media contact lists and databases for ease of access.
  • Increased awareness of company services and products with implementation of PR strategies.

Education

Bachelor of Arts - Advertising/Public Relations

University of Central Florida
Orlando, FL
05-2001

Associate of Science - Exercise Physiology

Valdosta State University
Valdosta, GA
05-1998

Skills

  • Digital Marketing Strategy
  • Promotional Mailing Initiatives
  • Customer Relationship Management
  • Strong Organizational Skills
  • Event Coordination Expertise
  • Proficient in CRM Systems
  • Content Promotion Expertise
  • Salesforce Proficiency
  • NetSuite Proficiency
  • Strategic Networking
  • Market Expansion Initiatives
  • Social Media Strategy

Timeline

Sales Enablement/Sales & Marketing Coordinator

LIVunLtd
01.2024 - Current

Marketing Events Specialist

Heartline Fitness
12.2022 - 01.2024

Co-Owner/Operator

Talofofo Paddle Boards
08.2014 - 05.2016

Public Relations Specialist

Models Inc Talent Agency
06.2001 - 02.2003

Bachelor of Arts - Advertising/Public Relations

University of Central Florida

Associate of Science - Exercise Physiology

Valdosta State University

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Lisa Keefauver