Lyle McDaniel
Rock Hill
Summary
Results-driven marketing professional with a strong history of achieving organizational objectives through detail-oriented practices. Skilled in enhancing brand presence and messaging under pressure while adapting to new challenges. Thrives in both independent and collaborative settings, mastering new skills rapidly to drive business growth.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Rinehart Realty
Rock Hill
03.2022 - Current
- Manage comprehensive social media marketing efforts across all platforms for brand engagement.
- Manage email marketing campaigns, including list segmentation, content creation, and analysis.
- Create impactful digital marketing materials and campaigns for Rinehart and over 50 agents.
- Promote & oversee Art on the Corner gallery to attract visitors to downtown office.
- Maintain a library of marketing collateral including images and videos.
Clothing Brand Owner
Rock Hill Threads
08.2021 - Current
- Planned and developed my clothing business Rock Hill Threads, overseeing all aspects of operations.
- Design product offerings to align with market trends and consumer preferences.
- Implement digital marketing strategies to increase brand awareness and customer acquisition.
- Execute social media marketing campaigns to engage target audience and drive sales.
- Created website to enhance online presence and facilitate e-commerce transactions.
- Manage physical shop operations, ensuring optimal inventory and display arrangements.
Marketing Manager
Rock Hill Brewing Company
01.2022 - 03.2022
- Social Media Marketing & Event Planning.
Production Manager
Eureka Golf Products
Charlotte
12.2015 - 01.2022
- Oversaw daily operations in production room, ensuring smooth workflow and timely completion of projects.
- Analyzed production processes to identify areas for improvement in efficiency and cost savings.
- Oversaw equipment maintenance and ensured operational efficiency.
- Managed inventory of materials to align with production goals and fulfill specific customer requirements.
- Engaged with customers to understand their logo and image needs for effective production.
- Utilized CorelDraw to create mock-ups for lasering logos and images on various materials using epilog laser printers, logo jet printer, sandblasting machine, and engraving machine.
- Designed digital content and website images. Social media marketing.
Soccer Coach
Rock Hill School District
Rock Hill
01.2013 - 05.2017
- 2013 I served as the assistant JV & Varsity Coach for South Pointe High School women’s soccer team
- 2014-15 I served as Varsity assistant coach for the Rock Hill High School men’s soccer team
- 2016-17 I served as JV Head Coach for Rock Hill High School men’s soccer team
Camp Counselor
YMCA
05.2011 - 08.2014
- Served as a summer camp counselor for the Upper Palmetto YMCA
- Awarded counselor of the year 2013
Education
Bachelor of Science - Marketing & Advertising
Grand Canyon University
Phoenix, AZ01-2026
Erskine College
Due West, SCYork Technical College
Rock Hill, SCSkills
- Digital marketing
- Project management
- Email marketing
- Adobe Creative Suite proficiency
- Graphic design
- Content creation
- Event coordination
- E-commerce
- Canva expertise
Affiliations
Avid runner with three marathons under my belt including Chicago, Asheville & Myrtle Beach, hopefully more to come.
Certification
- Foundations of Digital Marketing and E-commerce - Google Course Certificate, Coursera
Timeline
Marketing Coordinator
Rinehart Realty
03.2022 - Current
Marketing Manager
Rock Hill Brewing Company
01.2022 - 03.2022
Clothing Brand Owner
Rock Hill Threads
08.2021 - Current
Production Manager
Eureka Golf Products
12.2015 - 01.2022
Soccer Coach
Rock Hill School District
01.2013 - 05.2017
Camp Counselor
YMCA
05.2011 - 08.2014
Bachelor of Science - Marketing & Advertising
Grand Canyon University
Erskine College
York Technical College