Lyndsi Rosen
Simpsonville
Summary
Healthcare Sales & Business Development Executive with over two decades of success growing and scaling healthcare organizations nationwide. Recognized for building and leading high-impact, multi-state teams, opening new markets, and turning emerging healthcare needs into sustainable revenue. Consistently delivered results, exceeding 100% of revenue targets, while managing and expanding portfolios exceeding $60M across behavioral health, addiction services, home health, hospice, and senior living. Built and expanded revenue-producing service lines, referral pipelines, and market strategies that delivered predictable, scalable growth.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Regional Clinical Outreach Director – East Coast
Mindworks Innovations
01.2023 - Current
- Drove national and regional executive strategic outreach initiatives for multi-site psychiatric clinics across NYC, VA, GA, FL, IL, and TX, accelerating sustained revenue growth and market expansion.
- Built, led, and mentored high-performing sales teams with a multi-faceted strategy including a boots on the ground leadership approach that consistently achieved 100–125% of quarterly KPIs and revenue targets.
- Accelerated and overachieved East Coast outreach performance, delivering 28% year-over-year revenue growth through data-driven market analysis and targeted referral strategies.
- Built, managed and implemented a new legal/forensic TBI and concussion vertical, generating a 300% increase in referrals and establishing a scalable, high-growth service line.
- Developed scalable compensation frameworks that aligned sales behavior with profitability, growth targets, and enterprise value.
- Collaborated with internal cross-functional teams to drive Sales Strategies and growth projects.
Vice President Business Development-Behavioral Health
The Neenan Company
01.2021 - 01.2023
- Led national market research and financial forecasting to identify emerging behavioral health and addiction markets, building robust pipelines that informed new development, innovation, and expansion strategies.
- Drove national business development through relationship-building with healthcare C-suite executives, providers, brokers, regional government leaders, and private investors to accelerate market entry and growth.
- Represented and elevated organizational presence by attending and sponsoring national behavioral health and addiction conferences across CA, TN, WA, TX, and NV to expand partnerships and referral networks.
- Anticipated client needs and market barriers, proactively delivering solutions while mentoring and training teams in Mental Health First Aid and workplace mental health initiatives to strengthen organizational impact.
Regional Vice President of Business Development
Generations Behavioral Health
01.2019 - 01.2021
- Partnered with the CEO to establish and lead the Regional Business Development function, defining vision, strategy, goals, and deliverables aligned with organizational objectives, budgets, and long-term growth plans.
- Championed regional growth initiatives across Ohio, Pennsylvania, and West Virginia, expanding organizational footprint through market analysis, competitive intelligence, and execution of multi-year expansion strategies.
- Built and managed a comprehensive referral network across 26 counties and two states, cultivating relationships with community organizations, clinical providers, and government agencies to drive sustained business development.
- Promoted behavioral health and addiction services through strategic outreach, community engagement, and brand awareness initiatives, while advising executive leadership on business development policies and evolving market dynamics.
Director, Strategic Business Development/Intake/Operations
New Vista Health/Clear Vista Health and Wellness
01.2017 - 01.2019
- Led a comprehensive redesign of the Intake and Admissions function for an inpatient psychiatric hospital, establishing a high-performance, patient-centered culture across Intake/Admissions, Business Development, and Social Work teams.
- Executed strategic territory realignment across 15 counties, leveraging market and industry data to optimize inpatient psychiatric utilization and maintain hospital census at or above budget.
- Built and sustained executive-level partnerships with hospital system C-suite leaders, County Boards of Mental Health Directors, and community providers to secure preferred-provider relationships and drive referral growth.
- Drove multi-line behavioral health growth—including Inpatient Psychiatry, PHP, IOP, and CNP programs within Skilled Nursing Facilities—through disciplined business planning, budget forecasting, Salesforce-driven analytics, and cross-functional team training.
- Inpatient Psychiatric & Addiction Recovery Hospitals
Director, Business Development
Visiting Nurse Association of Ohio
01.2014 - 01.2017
- Served on the Executive Leadership Team, partnering with the CEO and Board of Directors to shape organizational strategy, oversee sales and marketing performance, and ensure alignment with short- and long-term growth objectives.
- Held full accountability for sales strategy, revenue performance, budget management, and operational execution across clinical care coordinators and hospital-based liaisons, driving increased market share and organizational growth.
- Rebuilt and led a high-performing sales organization following leadership transition, delivering 35% organic growth and new account acquisition in under seven months, supported by a comprehensive, scalable training strategy.
- Expanded sales and marketing capacity by 20% month-over-month through enhanced field training, stakeholder collaboration, and process optimization, while maintaining compliance with post-acute care regulatory requirements.
Sales and Marketing Director
Brookdale Senior Living and Continuum
01.2013 - 01.2014
- Drove referral growth and volume across the full care continuum by building high-impact relationships with hospitals, physicians, professional affiliates, community organizations, and special interest groups.
- Designed and executed aggressive, data-driven business and marketing plans—partnering with regional sales leadership—to achieve and sustain community occupancy goals and increased volumes.
- Built and led high-performing sales and business development teams, implementing corporate tracking tools, monitoring conversion ratios, and optimizing referral pipelines to improve performance and transparency.
- Delivered exceptional conversion results, achieving an 82% close rate within one month in elite communities through strategic outreach, professional presentations, and disciplined follow-up.
Account Executive/ Diabetes Specialist
Edgepark Medical Supplies
01.2010 - 01.2013
- Partnered with medical directors, nurse reviewers, and major health plans to secure timely authorizations for Durable Medical Equipment (DME), accelerating service delivery and referral volume.
- Built trusted liaison relationships with physicians, clinicians, and office staff, enabling efficient care coordination, rapid documentation turnaround, and increased cross-selling of company products.
- Launched and executed the operational rollout of diabetic medical devices, establishing manufacturer partnerships and integrating new product lines into existing sales infrastructure.
- Delivered exceptional territory growth, expanding a five-state region by 120% in under one year and establishing productive relationships with five major manufacturers to drive sustained revenue growth.
Education
Masters Business Administration -
Tiffin University
01.2016
Bachelor of Science -
Kent State University
Kent, OH01.1995
Skills
- Strategic outreach
- Market analysis
- Sales strategy
- Relationship management
- Data-driven decision making
- Business development
Certification
- Targeted Selection: Evaluation and Integration Hiring Manager
- Lean and Agile Methodology Certified
- Hospice & Homecare Certified OCHCH
- Dementia/Alzheimer’s certified
- Certified Neuromuscular Therapist (CNT)
- Mental Health First Responder (Trainer)
Timeline
Regional Clinical Outreach Director – East Coast
Mindworks Innovations
01.2023 - Current
Vice President Business Development-Behavioral Health
The Neenan Company
01.2021 - 01.2023
Regional Vice President of Business Development
Generations Behavioral Health
01.2019 - 01.2021
Director, Strategic Business Development/Intake/Operations
New Vista Health/Clear Vista Health and Wellness
01.2017 - 01.2019
Director, Business Development
Visiting Nurse Association of Ohio
01.2014 - 01.2017
Sales and Marketing Director
Brookdale Senior Living and Continuum
01.2013 - 01.2014
Account Executive/ Diabetes Specialist
Edgepark Medical Supplies
01.2010 - 01.2013
Masters Business Administration -
Tiffin University
Bachelor of Science -
Kent State University