Mac Cannon

Southern Crown Partners

2011 - Current

Managed a team of anywhere from eight to seventeen employees to include sales reps, merchandisers, and reset team members.
Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
Increased sales revenue by developing and implementing effective sales strategies for the district.
Built relationships with all major retailers in the Charleston area to include Walmart, Target, Harris Teeter, Publix, Food Lion, military accounts, and several independents.
Sold a wide ranging portfolio to include all types of beer, ciders, seltzers, wine, liquor, non alcoholic products, and hemp derived products to name a few.
Worked closely with suppliers to ensure we set and obtain goals beneficial for all parties involved.
Used data driven sales techniques along with strong customer relationships to promote healthy sales.
Taught sales reps how to sell in displays, add creative point of sale, and add points of distribution to increase sales numbers. Helped develop local programs with our customers to try and increase sales.

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Summary