Mac Cannon
Charleston
Summary
District Sales Manager with Southern Crown Partners, adept at driving sales growth through strategic goal setting and strong relationship building. Successfully enhanced team performance and increased revenue by implementing data-driven sales techniques. Proven expertise in leading diverse teams and fostering partnerships with major retailers, ensuring mutual success.
Overview
2026
2026
years of professional experience
Work History
District Sales Manager
Southern Crown Partners
2011 - Current
- Managed a team of anywhere from eight to seventeen employees to include sales reps, merchandisers, and reset team members.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Built relationships with all major retailers in the Charleston area to include Walmart, Target, Harris Teeter, Publix, Food Lion, military accounts, and several independents.
- Sold a wide ranging portfolio to include all types of beer, ciders, seltzers, wine, liquor, non alcoholic products, and hemp derived products to name a few.
- Worked closely with suppliers to ensure we set and obtain goals beneficial for all parties involved.
- Used data driven sales techniques along with strong customer relationships to promote healthy sales.
- Taught sales reps how to sell in displays, add creative point of sale, and add points of distribution to increase sales numbers. Helped develop local programs with our customers to try and increase sales.
Education
Business Administration
College of Charleston
Charleston, SCSkills
- Sales team leadership
- Goal setting
- Relationships
- Sales expertise
Accomplishments
Completed Dale Carnegie training for Sales and Management.
Timeline
District Sales Manager
Southern Crown Partners
2011 - Current
Business Administration
College of Charleston
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