Madison Kavanaugh
Taylors
Summary
Social Media Manager and Content Strategist with experience managing brand voice, short-form content, and community engagement for a high-visibility restaurant brand. Known for building authentic audience connections through storytelling, video, and consistent organic strategy. Strong in translating digital content into real-world customer engagement and brand loyalty.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Social Media & Marketing Coordinator
Farmhouse Tacos
Travelers Rest, SC
2026 - Current
- Owned social media strategy and execution for a local restaurant brand, managing content creation, brand voice, and audience engagement.
- Created short-form video content tied to promotions, seasonal menus, and events to increase organic reach and customer awareness.
- Rebuilt consistency and visual identity across platforms, transforming previously inactive channels into active community touchpoints.
- Managed daily community interactions through comments and DMs, strengthening customer relationships and brand presence.
- Worked directly with ownership to align digital marketing with in-store experience and promotions.
Server/Manager
Farmhouse Tacos
Traveler’s Rest, SC
05.2025 - Current
- Deliver exceptional service in a high-volume, fast-paced restaurant.
- Balance multiple tables with accuracy, efficiency, and attentiveness.
- Strengthened communication and teamwork—skills transferable to marketing roles.
Front Desk Receptionist
Hampton Inn by Hilton
Gastonia, NC
01.2024 - 01.2025
- Managed guest check-ins, check-outs, and reservations.
- Resolved concerns professionally to ensure guest satisfaction.
- Coordinated with staff to streamline operations.
Education
Master of Business Administration - undefined
North Greenville University
12.2026
Bachelor of Arts - Marketing
North Greenville University
12.2025
Skills
- Social Media Strategy & Organic Growth
- Short-Form Video Content (Reels, TikTok)
- Brand Voice & Digital Storytelling
- Community Management (DMs, Comments, Reposts)
- Content Planning & Campaign Execution
- Instagram & TikTok Management
- Canva & CapCut
- Analytics, Insights & Performance Optimization
- Hospitality & Lifestyle Brand Marketing
- Cross-Functional Collaboration
LEADERSHIP, VOLUNTEER WORK & HONORS
- Worship Leader, Bridge Camp 6 years
- Volunteer, Least of These Ministries since founding
- Dean’s List, North Greenville University
Accomplishments
- Revitalized social media presence for a local restaurant brand through consistent content, storytelling, and community engagement.
- Executed organic campaigns tied to promotions and events to increase visibility and customer interaction.
- Earned recognition for strengthening brand voice and digital storytelling.
Certification
- Google Analytics 4 (GA4) Certified — Google Skillshop
- AI-Powered Shopping Ads Certified — Google Skillshop
Languages
English
Native or Bilingual
Timeline
Server/Manager
Farmhouse Tacos
05.2025 - Current
Front Desk Receptionist
Hampton Inn by Hilton
01.2024 - 01.2025
Master of Business Administration - undefined
North Greenville University
Bachelor of Arts - Marketing
North Greenville University
Social Media & Marketing Coordinator
Farmhouse Tacos
2026 - Current