Mandy Nelson

• Analyze client payroll/tax processes to ensure compliance and operational efficiency.
• Build strong client relationships that increase retention and long-term engagement.
• Collaborate with internal teams to improve workflows and implement scalable solutions.

• Designed and executed client-centered event strategies, aligning wedding vision with budget, logistics, and vendor partnerships.
• Conducted market and trend research (venues, vendors, seasonal trends) to create personalized, data-informed event recommendations.
• Applied SEO-style research principles to source and optimize vendor visibility, ensuring clients had access to the best local options.
• Solved real-time issues with creative problem-solving under pressure, keeping events on schedule and stress-free.
• Coordinated multiple vendors and service providers to deliver seamless, end-to-end event experiences.

• Delivered data-driven solutions for payroll and compliance challenges in a high-volume setting.
• Managed and optimized processes for accuracy, minimizing risk of errors or missed deadlines.
• Interpreted and communicated complex information clearly to non-technical audiences.

• Directed citywide tourism and marketing efforts, coordinating large-scale events (20,000+ attendees) and serving as the lead for strategic tourism initiatives.
• Managed and supervised staff, seasonal employees, and volunteers, providing hiring, training, scheduling, and on-site leadership to ensure smooth operations for camps, events, and concessions.
• Designed and executed marketing campaigns for city events, promoting well-known national musical acts and community festivals through traditional media, social campaigns, and partnerships with regional outlets.
• Conducted SEO and tourism trend research to create data-informed campaigns that increased local tourism impact and improved online visibility.
• Oversaw the city's accommodations tax funding program, reviewing grant applications and aligning funding with growth and tourism objectives.
• Collected and analyzed economic impact data for sports tournaments and events, presenting actionable insights to stakeholders.
• Built and maintained relationships with tourism boards, hotels, vendors, and media partners to drive participation and engagement.
• Represented the city at tourism conferences, regional meetings, and industry events, positioning North Augusta as a top destination.

• Developed campaign strategies informed by trend analysis and audience data.
• Optimized performance through continuous testing and iteration, driving higher conversions.
• Tracked analytics and adjusted approach to maximize reach and ROI.

Enhanced guest engagement through delivery of exceptional service and creation of memorable experiences.