Megan Guarini
Hilton Head Island
Summary
Results-driven Event Marketing Specialist with a proven track record in designing and executing impactful marketing campaigns for diverse events. Demonstrates strong analytical skills and creativity in developing unique strategies that enhance event attendance and engagement. Achievements include significantly increasing brand visibility and effectively reaching targeted audiences. Committed to leveraging expertise to drive future marketing initiatives.
Overview
18
18
years of professional experience
Work History
Manager, Field and Event Marketing
Farmers Business Network, Inc.
01.2021 - 07.2025
- Led the creation and execution of FBN’s global event and trade-show strategy, managing 50+ unique events annually, spanning live kickoffs, webinars, trade shows and events significantly elevating FBN’s brand presence and industry influence.
- Proficient in crafting diverse, strategic event experiences for audiences of 10 to 2,000+, showcasing strong creative thinking and audience engagement skills.
- Developed and implemented a versatile custom booth, no matter the size, enhancing brand visibility and consistently receiving positive feedback on the show floor.
- Negotiate and finalize contracts for both large- and small-scale events, securing favorable terms and optimizing event investments, leading to an enhanced event quality and experience.
- Execute research-driven strategies to discover events the ideal customer profile attended, selecting the most promising event-based opportunities, and secure buy-in for sponsorships, ensuring alignment with target audiences and maximizing brand exposure and engagement.
- Analyze and report on event return on investment and marketing qualified lead metrics, providing insights for continuous improvement and strategic alignment with business goals.
- Established comprehensive pre-event, on-site, and post-event logistics processes, necessitating collaboration with executives, individual contributors, and key departments like product technology, sales, and marketing ensuring streamlined event execution and enhanced inter-departmental coordination.
- Work with sales teams to sponsor and host local regional events, fostering new business, cross/upsell opportunities, and customer relationship development. Lead national roadshow initiatives to disseminate content to customers.
- Led the development, activation and execution of an event management platform including event registration, meeting management and event calendar.
- Launched a content management platform with current marketing materials and assets that can be viewed by sales organization and external stakeholders.
- Collaborate with the integrated marketing and category teams to create marketing materials including presentations, sales collateral and event tools to support local meeting and events.
- Secure, manage and execute logistics for internal meetings including, but not limited to registration, meeting space, hotel room blocks, pre-meeting communication, and team building activities.
- Led cross-functional teams to enhance operational efficiency and service delivery.
- Developed strategic plans to align departmental goals with company objectives.
Senior Account Executive
Archer Malmo
01.2020 - 01.2021
- Coordination of integrated campaigns from conception to completion for multiple high-profile clients within the agriculture industry.
- Provided strategic recommendations, ensuring sound planning, best practices and good service.
- Compiled competitive insights, market outlooks and recommendation.
- Maintained and build relationships with clients and key contacts.
- Managed project-flow, working closely with internal teams to effectively service our clients.
- Collaborated on new concepts, business development and pitches.
Marketing Communications Lead
Syngenta
03.2013 - 01.2020
- Alignment with National Communication Lead to manage communication budget to deliver local marketing communication campaigns, including tactics such as email, direct mail and sales aids that align with the Commercial Unit’s campaign imperatives.
- Worked closely with Campaign Planning team to develop and deploy marketing tactics in a timely manner.
- Maintained marketing collateral and support materials, as well as manage the development and execution of new materials and promotions.
- Worked productively with peers in identifying synergies across local marketing campaign plans and implemented joint projects to maximize resources.
- Seamlessly planned, designed & directed the execution of meetings and events within the Southern & East Coast Commercial Unit.
AgriEdge Specialist
Syngenta
08.2008 - 04.2013
- Developed all advertising and promotional materials distributed to enrolled AgriEdge growers across the Southern Commercial Unit as well as key internal stakeholders.
- Accountable for positioning Syngenta’s products; developing relationships with growers and retailers in Northeast Arkansas; contributing to development and expansion of the AgriEdge program.
- Served as AgriEdge business expert to align efforts to complement Syngenta Mid-South district sales goals.
- Analyzed program data, developed value propositions, and managed exposure of use program.
- Identified additional opportunities to grow revenue and share in Southern Commercial Unit crop markets.
- Provided training, business planning, and technical support to enrolled growers.
- Increased Grower enrollment from 80 growers to 165 growers in 4 years.
Developmental Sales Representative
Syngenta
07.2007 - 08.2008
- On the job training in the field of Agribusiness in Iowa, Georgia, Mississippi, and Arkansas.
Education
B.A. - Exercise Sports Science
East Carolina University
01.2006
Skills
- Software Experience: Google Suite, Wrike, Canva, Cvent, GoTo Meeting, Zoom, Microsoft Office applications, Salesforce
- Event management
- Communication strategies
- Attention to detail
- Oral skills
- Written skills
- Editing skills
- Team player
- Leadership skills
- Multitasking
- Meeting deadlines
- Self motivated
- Organization skills
- Planning skills
- Coordination skills
References
References available upon request.
Timeline
Manager, Field and Event Marketing
Farmers Business Network, Inc.
01.2021 - 07.2025
Senior Account Executive
Archer Malmo
01.2020 - 01.2021
Marketing Communications Lead
Syngenta
03.2013 - 01.2020
AgriEdge Specialist
Syngenta
08.2008 - 04.2013
Developmental Sales Representative
Syngenta
07.2007 - 08.2008
B.A. - Exercise Sports Science
East Carolina University
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