Melissa Sroka
Charleston
Summary
Strategic and results-driven executive with over 25 years of experience in EdTech sales, marketing, and partnerships across K-12 and higher education. Proven success building teams, launching go-to-market strategies, and developing scalable sales processes that drive growth in startup and established environments.
Overview
20
20
years of professional experience
Work History
Vice President of Partnerships
Pearl
03.2022 - Current
- Built and led the sales team from inception, including onboarding, training, and enablement.
- Developed scalable sales processes and CRM infrastructure for pipeline and forecasting.
- Collaborated across departments to align product, customer success, and marketing strategies.
- Drove pricing strategy and contract development aligned to client segments and funding sources.
Executive National Account Manager
School Innovations & Achievement
07.2021 - 03.2022
- Led national launch of a new special education SaaS product.
- Drove go-to-market planning in collaboration with executive leadership.
Executive National Director of Sales
AllHere
10.2020 - 07.2021
- Built the national sales function for an AI-based attendance chatbot.
- Created lead generation campaigns and scaled early-stage sales operations.
National Director of Sales (US)
Encyclopedia Britannica
12.2018 - 10.2020
- Managed $12M quota across K-Higher Ed sales team of 12.
- Rebuilt sales infrastructure, developed team territories, and led cross-functional collaboration.
Senior Account Executive / Sales Team Lead
Apex Learning
03.2013 - 12.2018
- Consistently exceeded sales targets up to $2.3M annually.
- Trained AEs and CSMs on product launches and sales process.
Regional Account Executive
Rethink Autism (now RethinkFirst)
05.2012 - 03.2013
- Sold a behavioral SaaS platform to schools serving students with autism.
- Hit quota by the second month in the role.
East Regional Manager / Account Executive
Educational Options / Edmentum
01.2005 - 04.2012
- Managed and grew a team with a $5M quota.
- Designed and implemented the company’s first formal sales process.
Education
B.S. -
West Virginia University
Skills
- Strategic Partnerships & Growth
- Team Leadership & Sales Coaching
- Go-to-Market & Launch Strategy
- Contract Negotiation
- RFP Management
- Cross-functional Collaboration
- CRM & Data-Driven Sales Forecasting
- Recruiting and hiring
Timeline
Vice President of Partnerships
Pearl
03.2022 - Current
Executive National Account Manager
School Innovations & Achievement
07.2021 - 03.2022
Executive National Director of Sales
AllHere
10.2020 - 07.2021
National Director of Sales (US)
Encyclopedia Britannica
12.2018 - 10.2020
Senior Account Executive / Sales Team Lead
Apex Learning
03.2013 - 12.2018
Regional Account Executive
Rethink Autism (now RethinkFirst)
05.2012 - 03.2013
East Regional Manager / Account Executive
Educational Options / Edmentum
01.2005 - 04.2012
B.S. -
West Virginia University
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