Melissa Swaboda Button
Lexington
Summary
Dynamic business and operations professional with over 15 years of leadership experience in operations management, regulatory compliance, client relationship management, business development, and strategic planning. Successfully founded and scaled a statewide agency across South Carolina and parts of Georgia, demonstrating a strong ability to drive growth and enhance operational efficiency. Recognized for exceptional analytical thinking, meticulous attention to detail, and a proven track record in managing complex operations and fostering relationships. Eager to leverage transferable skills as an Associate Underwriter with Burns & Wilcox.
Overview
18
18
years of professional experience
Work History
Founder & Director of Operations
S&B Promotions
04.2012 - Current
- Founded and expanded a local business into a statewide operation serving South Carolina and portions of Georgia.
- Developed and maintained strategic partnerships with E.&J. Gallo, Tito's Handmade Vodka, Sazerac, Proximo Spirits, Heaven Hill, Luxco, Mom Water, and distributor partners to enhance market presence.
- Recruit, train, schedule, and manage more than 100 Brand Ambassadors.
- Coordinated hundreds of activations annually, ensuring regulatory compliance and securing necessary government approvals to facilitate smooth operations.
- Analyze sales data and operational metrics to identify trends and improve client performance.
- Managed contracts, scheduling, invoicing, logistics, documentation, payroll coordination, and client communications to streamline operational processes.
- Collaborate with suppliers and distributors to implement sales and marketing strategies.
- Resolve operational challenges through analytical decision-making and process improvement.
Bar Manager
Dagwood's Deli & Sports Bar
08.2008 - 02.2017
- Helped increase annual beverage sales approximately 15% year over year through strategic beverage programming.
- Recruited, hired, trained, and supervised team of seven bartenders, enhancing service quality and customer satisfaction.
- Managed inventory, vendor relationships, purchasing, cash handling, and cost controls to optimize operational efficiency and support profitability.
- Developed seasonal cocktail menus and promotional campaigns that attracted new customers and increased repeat business.
- Assisted in front-of-house management during high-volume operations.
- Ensured compliance with alcohol service regulations and company policies.
Education
High School Diploma -
Newberry College
Newberry01.2000
High School Diploma - undefined
Bamberg-Ehrhardt High School
Bamberg01.1999
Skills
- Project & Operations Management
- Regulatory Compliance
- Risk Analysis & Problem Solving
- Data Analysis & Reporting
- Strategic Planning
- Operational Documentation
- Team Leadership
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
- Microsoft Outlook
- Google Workspace
- Digital Collaboration Tools
Timeline
Founder & Director of Operations
S&B Promotions
04.2012 - Current
Bar Manager
Dagwood's Deli & Sports Bar
08.2008 - 02.2017
High School Diploma - undefined
Bamberg-Ehrhardt High School
High School Diploma -
Newberry College