Summary
Overview
Work History
Education
Skills
Websites
References
Technical Skillsets
Value Added Skills
Timeline
Generic

Michael Holmes

Aiken

Summary

Dynamic marketing professional with a proven track record at LeafFilter North Inc., excelling in business development and client relationship management. Recognized for surpassing revenue goals and enhancing brand identity, I leverage digital campaigns and team leadership to drive growth and deliver exceptional customer experiences.

Overview

9
9
years of professional experience

Work History

District Marketing Manager

LEAFFILTER NORTH INC
Augusta
05.2024 - Current
  • Create and surpass revenue and growth metrics, leading to being nominated for the 2024 District Manager of the Year Award.
  • Establish the brand identity to support lead and demand generation and sales efforts.
  • Refine Leaffilter's core key brand messaging, translating KPIs into compelling and engaging content across digital touchpoints and landing pages.
  • Create strategic sales goals and targets while articulating benchmarks of superior customer service, workforce planning, and team performance with store management teams.
  • Maintain territory P&L management responsibility; reviewing operating costs and analyzing end of period and quarterly financials; measuring and addressing actual versus projected sales.
  • Provide leadership to store management teams, mentoring for success and spearheading employee engagement and diversity and inclusion initiatives.
  • Conduct store audits to ensure compliance to merchandising and branding guidelines, and adherence to company SOPs and performance standards.
  • Partner with the HR team to structure talent acquisition and onboarding programs in line with anticipated customer volumes and growth projections.
  • The North American leader in gutter protection solutions.

Factory Rep

CHAMPION WINDOWS
Columbia
08.2025 - 11.2025
  • Factory-to-customer sales representation
  • Product knowledge delivery & demonstration
  • Relationship building & account management
  • Territory sales development
  • Customer experience & service resolution
  • Technical knowledge of window manufacturing & installation
  • Presentation, negotiation, and consultative selling

Marketing Manager

GMR
Augusta
02.2025 - 05.2025
  • Responsible for managing a flexible portfolio of brand activations within retail environments
  • Responsible for building and managing high-performance teams. They are competent in meeting the objectives of the program while maintaining a continuous posture of compliance.
  • Building relationships and are adept at planning, scheduling, and performance analysis for non-retail activities that support the scope of the program's initiatives within the market.

Assistant Manager, Retail Marketing

LEAFFILTER NORTH INC
Augusta
01.2023 - 05.2024
  • Determined market expansion and strategic goals to align and build campaigns across web, social, and paid channels.
  • Curated customer journey insights, identifying areas for enhancement and identifying opportunities for traditional and digital marketing campaign improvement.
  • Maintained a detailed awareness of clients' competitor activities to seamlessly position products and pricing across the local market.
  • Strategized the creation of outreach and inside sales campaigns, reviewing performance and data analytics against anticipated KPIs and ROI expectations.
  • Oversaw content and messaging development, ensuring an alignment with LeafFilter's growth strategy, mission, and corporate values.
  • Initiated an inside sales program, curating prospect details within the internal CRM platform, resulting in being named 'Rookie of the Year.'
  • The North American leader in gutter protection solutions.

Lab Supervisor / Team Lead

BIO-MAT USA
Augusta
10.2016 - 01.2022
  • Implemented and oversaw robust donor continuum of care and safety policies.
  • Verified the application of heightened clinical and customer service standards.
  • Conducted clinical analysis and full-range testing on samples.
  • Assessed the integrity and quality of lab procedures through precise sample processing and SOP adherence.
  • Served as a trainer and mentor to junior Lab Technicians, providing feedback coaching when required.
  • Completed documentation for release of materials including signing off certificates of analysis.
  • Maintained sterility of lab and testing environment.
  • Managed documents and donor files according to privacy and data protection guidelines.
  • Executed quality control checks, calibrations, and maintenance on analysis devices.
  • Identified and actioned opportunities for lab and clinic management and testing operations.
  • One of the country's premier plasma donation centers.

Education

Associate of Arts - Business Administration and Management

Virginia College
Augusta, GA
01.2016

Skills

  • Business Development
  • Client Relationship Management
  • Consultative Sales
  • B2C Client Acquisition
  • Digital Campaigns
  • Account Management
  • Lead Generation
  • Inside Sales
  • Customer Advocate
  • Digital Marketing
  • Team Management
  • Market Analysis
  • KPI Planning
  • Sales
  • Multi-Site Team Leadership
  • P&L Management
  • Policy Implementation
  • Customer Service
  • Operations Management
  • MS Office Suite
  • Google Suite
  • Internal CRM Platforms
  • Social Media Platforms
  • Outlook
  • Zoom

References

Formal References Will Be Provided Upon Request

Technical Skillsets

  • MS Office Suite
  • Google Suite
  • Internal CRM Platforms
  • Social Media Platforms
  • Outlook
  • Zoom

Value Added Skills

  • Business Development
  • Client Relationship Management
  • Consultative Sales
  • B2C Client Acquisition
  • Digital Campaigns
  • Account Management
  • Lead Generation
  • Inside Sales
  • Customer Advocate
  • Digital Marketing
  • Team Management
  • Market Analysis
  • KPI Planning
  • Sales
  • Multi-Site Team Leadership
  • P&L Management
  • Policy Implementation
  • Customer Service
  • Operations Management

Timeline

Factory Rep

CHAMPION WINDOWS
08.2025 - 11.2025

Marketing Manager

GMR
02.2025 - 05.2025

District Marketing Manager

LEAFFILTER NORTH INC
05.2024 - Current

Assistant Manager, Retail Marketing

LEAFFILTER NORTH INC
01.2023 - 05.2024

Lab Supervisor / Team Lead

BIO-MAT USA
10.2016 - 01.2022

Associate of Arts - Business Administration and Management

Virginia College
Michael Holmes