Michael Holmes
Aiken
Summary
Dynamic marketing professional with a proven track record at LeafFilter North Inc., excelling in business development and client relationship management. Recognized for surpassing revenue goals and enhancing brand identity, I leverage digital campaigns and team leadership to drive growth and deliver exceptional customer experiences.
Overview
9
9
years of professional experience
Work History
District Marketing Manager
LEAFFILTER NORTH INC
Augusta
05.2024 - Current
- Create and surpass revenue and growth metrics, leading to being nominated for the 2024 District Manager of the Year Award.
- Establish the brand identity to support lead and demand generation and sales efforts.
- Refine Leaffilter's core key brand messaging, translating KPIs into compelling and engaging content across digital touchpoints and landing pages.
- Create strategic sales goals and targets while articulating benchmarks of superior customer service, workforce planning, and team performance with store management teams.
- Maintain territory P&L management responsibility; reviewing operating costs and analyzing end of period and quarterly financials; measuring and addressing actual versus projected sales.
- Provide leadership to store management teams, mentoring for success and spearheading employee engagement and diversity and inclusion initiatives.
- Conduct store audits to ensure compliance to merchandising and branding guidelines, and adherence to company SOPs and performance standards.
- Partner with the HR team to structure talent acquisition and onboarding programs in line with anticipated customer volumes and growth projections.
- The North American leader in gutter protection solutions.
Factory Rep
CHAMPION WINDOWS
Columbia
08.2025 - 11.2025
- Factory-to-customer sales representation
- Product knowledge delivery & demonstration
- Relationship building & account management
- Territory sales development
- Customer experience & service resolution
- Technical knowledge of window manufacturing & installation
- Presentation, negotiation, and consultative selling
Marketing Manager
GMR
Augusta
02.2025 - 05.2025
- Responsible for managing a flexible portfolio of brand activations within retail environments
- Responsible for building and managing high-performance teams. They are competent in meeting the objectives of the program while maintaining a continuous posture of compliance.
- Building relationships and are adept at planning, scheduling, and performance analysis for non-retail activities that support the scope of the program's initiatives within the market.
Assistant Manager, Retail Marketing
LEAFFILTER NORTH INC
Augusta
01.2023 - 05.2024
- Determined market expansion and strategic goals to align and build campaigns across web, social, and paid channels.
- Curated customer journey insights, identifying areas for enhancement and identifying opportunities for traditional and digital marketing campaign improvement.
- Maintained a detailed awareness of clients' competitor activities to seamlessly position products and pricing across the local market.
- Strategized the creation of outreach and inside sales campaigns, reviewing performance and data analytics against anticipated KPIs and ROI expectations.
- Oversaw content and messaging development, ensuring an alignment with LeafFilter's growth strategy, mission, and corporate values.
- Initiated an inside sales program, curating prospect details within the internal CRM platform, resulting in being named 'Rookie of the Year.'
- The North American leader in gutter protection solutions.
Lab Supervisor / Team Lead
BIO-MAT USA
Augusta
10.2016 - 01.2022
- Implemented and oversaw robust donor continuum of care and safety policies.
- Verified the application of heightened clinical and customer service standards.
- Conducted clinical analysis and full-range testing on samples.
- Assessed the integrity and quality of lab procedures through precise sample processing and SOP adherence.
- Served as a trainer and mentor to junior Lab Technicians, providing feedback coaching when required.
- Completed documentation for release of materials including signing off certificates of analysis.
- Maintained sterility of lab and testing environment.
- Managed documents and donor files according to privacy and data protection guidelines.
- Executed quality control checks, calibrations, and maintenance on analysis devices.
- Identified and actioned opportunities for lab and clinic management and testing operations.
- One of the country's premier plasma donation centers.
Education
Associate of Arts - Business Administration and Management
Virginia College
Augusta, GA01.2016
Skills
- Business Development
- Client Relationship Management
- Consultative Sales
- B2C Client Acquisition
- Digital Campaigns
- Account Management
- Lead Generation
- Inside Sales
- Customer Advocate
- Digital Marketing
- Team Management
- Market Analysis
- KPI Planning
- Sales
- Multi-Site Team Leadership
- P&L Management
- Policy Implementation
- Customer Service
- Operations Management
- MS Office Suite
- Google Suite
- Internal CRM Platforms
- Social Media Platforms
- Outlook
- Zoom
References
Formal References Will Be Provided Upon Request
Technical Skillsets
- MS Office Suite
- Google Suite
- Internal CRM Platforms
- Social Media Platforms
- Outlook
- Zoom
Value Added Skills
- Business Development
- Client Relationship Management
- Consultative Sales
- B2C Client Acquisition
- Digital Campaigns
- Account Management
- Lead Generation
- Inside Sales
- Customer Advocate
- Digital Marketing
- Team Management
- Market Analysis
- KPI Planning
- Sales
- Multi-Site Team Leadership
- P&L Management
- Policy Implementation
- Customer Service
- Operations Management
Timeline
Factory Rep
CHAMPION WINDOWS
08.2025 - 11.2025
Marketing Manager
GMR
02.2025 - 05.2025
District Marketing Manager
LEAFFILTER NORTH INC
05.2024 - Current
Assistant Manager, Retail Marketing
LEAFFILTER NORTH INC
01.2023 - 05.2024
Lab Supervisor / Team Lead
BIO-MAT USA
10.2016 - 01.2022
Associate of Arts - Business Administration and Management
Virginia College