Miracle Smith
Ladson
Summary
Dynamic Account Executive with a proven track record at WTAT Fox 24 TV, excelling in relationship building and communication. Consistently exceeded sales targets by identifying new opportunities and crafting tailored solutions. Strong organizational skills complemented by effective multitasking led to enhanced client satisfaction and loyalty.
Overview
22
22
years of professional experience
Work History
Account Executive - TV
WTAT Fox 24 TV
07.2011 - Current
- Build and maintain long-term relationships with clients and ad agencies, fostering long-term partnerships and repeat business.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Work closely with internal departments (creative, traffic, sales assistants) to ensure ads run correctly.
Local Sales Assistant -TV
WTAT Fox 24/ WMMP UPN 36
08.2003 - 07.2011
- Assist AEs with preparing sales presentations and proposals.
- Help with gathering ratings data, audience demo and targets for sales pitches.
- Enter and maintain commercial orders in traffic and billing systems.
- Generate sales reports and reconcile billing discrepancies.
- Work closely with management, traffic, production and finance teams to manage commercial inventory and billing.
Education
Bachelor of Arts - Mass Communication
College of Charleston
Charleston, SC12-2001
Skills
- Strong communication skills
- Relationship building and management
- Organizational skills
- Multitasking
Timeline
Account Executive - TV
WTAT Fox 24 TV
07.2011 - Current
Local Sales Assistant -TV
WTAT Fox 24/ WMMP UPN 36
08.2003 - 07.2011
Bachelor of Arts - Mass Communication
College of Charleston
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